Google Cloud Identity centrally manages users and groups as an Identity as a Service solution. It can federate identities with services such as Active Directory and Microsoft Entra ID, and provides single sign-on to thousands of SaaS apps, including Salesforce, SAP SuccessFactors, and Google Workspace. MFA options include security keys, Google Prompt, authenticator codes, backup codes, SMS, voice calls, and passkeys. A unified console manages Android, iOS, and Windows devices, with options to enforce policies, wipe company data, deploy apps, and view reports. Automated provisioning can create, update, or delete user profiles in third-party cloud apps. Directory Sync extends Active Directory users to the cloud, while Secure LDAP supports traditional apps and infrastructure. The Free edition provides 50 user licenses by default, with additional free licenses available by request. Premium's annual fixed-term plan costs 6.00 USD per month; its flexible plan costs 7.20 USD per month. Premium includes automated provisioning and context-aware access. Premium lists 24x7 chat and email support and a 99.9% SLA; Free lists Google Cloud Communities support.
Who it is for
Cloud Identity suits organizations managing users, app access, and Android, iOS, or Windows devices from a central console. It may also fit teams connecting Active Directory identities to cloud services or automating app provisioning.
What is good
- Free edition includes 50 user licenses by default
- SSO to thousands of SaaS apps
- Supports multiple MFA methods, including passkeys
- Manages Android, iOS, and Windows devices
- Premium annual plan costs 6.00 USD per month
What to know first
- Free edition starts with 50 user licenses by default
- Flexible Premium plan costs 7.20 USD per month
- 24x7 chat and email support is listed for Premium
Verdict
Cloud Identity combines identity federation, app SSO, device management, and provisioning in a central service. The Free edition has an initial 50-license allocation, while Premium adds enterprise features and its listed support and SLA.
Google Cloud Identity plans and pricing
All plansCompared on passkey authentication software
- Free plan
- Yes





