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Forward

What Forward is
Forward is a web-based digital sales room for B2B teams to prepare proposals, engage buyers, manage deals, and onboard clients in shared workspaces. A room can be opened through a single link without asking buyers to log in. Teams can bring sales presentations, proposals, demo recordings, scheduling tools, and other resources together, then work with buyers through chat, comments, file exchange, and mutual action plans with assigned tasks and deadlines. Deal microsites can be personalized with a buyer’s logo and banner. Engagement analytics track room activity, including content views and proposal reads, and send real-time notifications. Forward lists more than 30 integrations, including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar. It describes use by account executives, customer success teams, sales development representatives, and sales leaders. The Free Plan costs nothing, has no deal limit, and includes standard support. Other plan prices are available by contacting sales. Support levels and template availability vary by plan; the pricing page describes 24/7 support and a two-hour SLA, with support level varying by plan.
Who it suits
Forward suits B2B account executives, customer success teams, sales development representatives, and sales leaders who want shared buyer workspaces. Its no-login room access may suit teams that need to share sales materials with buyers directly.
What it does well
- Buyers can access sales rooms through a link without logging in.
- Rooms centralize proposals, presentations, recordings, and scheduling tools.
- Mutual action plans include assigned tasks and deadlines.
- Engagement analytics track content views and proposal reads.
- Free Plan has no deal limit.
What to know first
- Paid plan prices require contacting sales.
- Support level varies by plan.
- Template availability varies by plan.
Limits
The Free Plan includes standard support and no limit on deals. Template availability and support level vary by plan; prices for Standard, Pro, and Enterprise are available by contacting sales.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free Plan | Unlimited deals · standard support | Free |
| Pro | per user · Unlimited team members | €39 a month |
| Standard Plan | Contact sales for pricing · Priority support | On request |
| Standard | Priority support | On request |
| Enterprise | Everything in Pro · dedicated account manager | On request |
| Pro Plan | Contact sales for pricing · Priority support · dedicated account manager · more extensive integrations · customizable templates | On request |
| Enterprise Plan | Contact sales for pricing · Premium tailored support · more extensive integrations · customizable templates | On request |
As dealforward.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.dealforward.com/.
- Use Forward on the web.
- Start with the Free Plan or contact sales about Standard, Pro, or Enterprise.
- Create a sales room and gather the resources buyers need.
- Share the room with buyers through its single link.
- Use chat, comments, file exchange, or mutual action plans to collaborate.
Verdict
Forward brings sales content, buyer collaboration, and engagement tracking into shared deal rooms. The free plan has no deal limit, while paid plan pricing and some plan details require a sales inquiry.
Questions
Does Forward have a free plan?
Yes. The Free Plan costs nothing, has no deal limit, and includes standard support.
How much do the paid plans cost?
Pricing for Standard, Pro, and Enterprise is available by contacting sales.
Do buyers need an account to open a sales room?
No. Rooms can be shared through a single link without requiring buyer login.
Which platforms does Forward support?
The listed platform is web.
What integrations does Forward offer?
Forward says it offers 30+ integrations, including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar.
What support is available?
The pricing page describes 24/7 support through various channels with a two-hour SLA, and says the support level varies by plan.
Facts from Forward's own pages
- Analytics
- Engagement analytics track room activity, including content views and proposal reads, and provide real-time notifications. · dealforward.com, 9 Oct 2026
- Audience
- The site describes use by account executives, customer success teams, sales development representatives, and sales leaders. · dealforward.com, 9 Oct 2026
- Automated workflows
- Automated workflows are listed among the platform capabilities. · dealforward.com, 15 Oct 2026
- Buyer access
- Sales rooms are shared through one link and buyers do not need to log in. · dealforward.com, 15 Oct 2026
- Collaboration
- The platform supports chat, comments, file exchange, and mutual action plans with assigned tasks and deadlines. · dealforward.com, 9 Oct 2026
- Company size
- LinkedIn lists Forward as a privately held software-development company with 11–50 employees. · uk.linkedin.com, 15 Oct 2026
- Compliance stated
- Forward's privacy policy addresses UK GDPR, EU GDPR, CCPA and United States privacy laws. · dealforward.com, 15 Oct 2026
- Content
- Rooms can centralize sales presentations, proposals, demo recordings, scheduling tools, and other resources. · dealforward.com, 9 Oct 2026
- Documentation
- The Help Center lists getting-started, spaces, widgets, usage tips, integrations, mutual-action plans and analytics/reporting sections. · dealforward.com, 15 Oct 2026
- Engagement analytics
- Analytics track room visits, content views, proposal reads and other buyer activity with real-time notifications. · dealforward.com, 15 Oct 2026
- E-signature
- The pricing page lists e-signature as an included capability. · dealforward.com, 15 Oct 2026
- Founded
- LinkedIn lists Forward's founding year as 2021. · uk.linkedin.com, 15 Oct 2026
- Google API policy
- Forward states that Google API data is handled under Google's Limited Use requirements. · dealforward.com, 15 Oct 2026
- Headquarters
- LinkedIn lists Forward's headquarters in London, United Kingdom. · uk.linkedin.com, 15 Oct 2026
- Independent listing status
- GetApp lists Forward with a starting price of 39 per user per month, a free trial and a free version, but no user reviews. · getapp.com, 15 Oct 2026
- Integrations
- Forward says it offers 30+ integrations and lists tools including HubSpot, Salesforce, Pipedrive, Slack, Dropbox, Zapier, Calendly, and Google Calendar. · dealforward.com, 9 Oct 2026
- Integrations count
- Forward advertises more than 30 integrations. · dealforward.com, 15 Oct 2026
- Legal entity
- The privacy policy identifies Simpliciter Ltd. as the registered entity. · dealforward.com, 15 Oct 2026
- Limit: customization
- G2 reviewer feedback calls for more proposal customization and deeper buyer-engagement analytics. · g2.com, 15 Oct 2026
- Limit: integrations
- G2 reviewers request more third-party integrations and support for additional content types. · g2.com, 15 Oct 2026
- Limit: localization
- A G2 reviewer reported initial language-localization limitations, later improved to three supported languages. · g2.com, 15 Oct 2026
- Limit: task attachments
- A G2 reviewer wanted stronger project-management features, especially the ability to attach files to tasks. · g2.com, 15 Oct 2026
- Live collaboration
- Buyers and sellers can use chat, comments, file sharing and real-time collaboration inside a room. · dealforward.com, 15 Oct 2026
- Multimedia content
- Rooms support presentations, proposals, documents, demo recordings, videos and interactive materials. · dealforward.com, 15 Oct 2026
Where Forward stands on Freedom251
- Digital Sales Rooms#5 of 27