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Firstup

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What Firstup is

Firstup is a workforce communications SaaS platform for sending internal updates to employees and contractors. It personalizes communications using employee attributes and behavioral data, then delivers them through email, mobile app, desktop, connected applications, and digital signage. Its plans cover audience targeting and content creation, with higher tiers adding AI tools and employee journeys. The Premier plan includes journey flows with date and event triggers, decision splits, countdowns, exit criteria, and journey metrics. AI features include content creation and AI Search, which searches connected systems and provides employees with personalized answers in natural language. Reporting includes engagement reports, custom dashboards, executive summaries, sentiment insights, and data export. Firstup connects with Microsoft, Workday, ServiceNow, SAP, and Dayforce, and supports REST APIs, SCIM, and flat-file transfer. Security features and credentials listed by the company include TLS 1.2 encryption in transit, AES 256-bit encryption at rest, SAML single sign-on, SOC 2 Type 2, GDPR processor compliance, CCPA, and ISO 27001 certification. Firstup describes the platform as designed for large, complex organizations, including healthcare, manufacturing, hospitality, and retail workforces. Pricing is on request, and there is no free plan or trial.

Who it suits

Firstup is aimed at large, complex organizations that need to communicate with employees and contractors across different channels. Its targeting, reporting, integrations, and journey tools may suit teams in healthcare, manufacturing, hospitality, or retail.

What it does well

Personalizes delivery using employee attributes and behavioral data.
Delivers communications across email, mobile, desktop, connected apps, and digital signage.
Premier includes triggered employee journey flows and metrics.
Provides engagement reports, dashboards, summaries, sentiment insights, and data export.
Supports named enterprise systems, REST APIs, SCIM, and flat-file transfer.

What to know first

No free plan is offered.
There is no free trial.
Pricing is available by contacting sales.
The company does not offer termination for convenience.

Limits

There is no free plan or free trial. Package prices are available by contacting sales.

Plans

Plan	Billed and limits	Price
Premier	Contact sales · Everything in Professional · journey orchestration · journey templates · automated triggers · journey metrics	On request
Employee intranet add-on	Contact sales · Custom digital front door · landing pages · shortcuts · connected-system search · coworker search	On request
Essential	Contact sales · Audience targeting · drag-and-drop content · email, mobile and desktop delivery · retargeting	On request
Professional	Contact sales · Everything in Essential · AI content tools · intelligent delivery · employee posts · embedded widgets · translations	On request

As firstup.io lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

Visit https://firstup.io/.
Contact sales for pricing.
Choose a package: Essential, Professional, or Premier.
Consider the Employee intranet add-on, available with any package.

Verdict

Choose Firstup if your organization needs targeted internal communications across multiple channels, with analytics, integrations, and optional journey automation. Look elsewhere if you need a free plan or trial, or require termination for convenience.

Questions

How much does Firstup cost?

Pricing is on request. Essential, Professional, Premier, and the Employee intranet add-on are listed as contact-sales options.

Is there a free plan or trial?

No. Firstup lists neither a free plan nor a free trial.

Which platforms does Firstup support?

The listed platforms are Android, API, iOS, and web.

Which systems does Firstup connect with?

Named systems include Microsoft, Workday, ServiceNow, SAP, and Dayforce. It also supports REST APIs, SCIM, and flat-file transfer.

What does Premier add?

Premier includes personalized employee journeys, a flow builder, automated triggers, journey templates, and journey metrics.

Can customers download their data after ending a subscription?

Firstup says customers can access or download their data during the subscription and for 30 days afterward.

Facts from Firstup's own pages

AI: AI features include content creation and AI Search, which searches connected systems and returns natural-language answers personalized to employees. · firstup.io, 9 Oct 2026
AI communications: CommsAI offers writing assistance, campaign element generation, sentiment tagging and behavior-based delivery. · firstup.io, 15 Oct 2026
AI data limits: Firstup says its AI Search is not intended for sensitive personal information such as government ID numbers, full birthdates, or protected health or financial information. · support.firstup.io, 9 Oct 2026
Analytics: Firstup provides engagement reports, custom dashboards, executive summaries, sentiment insights, and data export. · firstup.io, 9 Oct 2026
API access: Client credentials must be obtained from Firstup support before bearer tokens can be issued. · developers.firstup.io, 15 Oct 2026
API documentation: The developer portal includes endpoint references, conceptual guides, SCIM identity management and webhooks documentation. · developers.firstup.io, 15 Oct 2026
API limits: API documentation states a limit of up to 1,000 requests per minute per program. · developers.firstup.io, 15 Oct 2026
Availability: Firstup claims 99.99% uptime and AWS hosting with multi-region redundancy and backups. · firstup.io, 15 Oct 2026
Channels: The platform delivers communications through email, a mobile app, desktop, connected applications, and digital signage. · firstup.io, 9 Oct 2026
Company size: LinkedIn lists Firstup as privately held with 201–500 employees and San Francisco headquarters. · linkedin.com, 15 Oct 2026
Compliance: The security page lists SOC 2 Type II, GDPR processor compliance, CCPA and ISO 27001 certification. · firstup.io, 15 Oct 2026
Contract and data access: Firstup says it does not offer termination for convenience and allows customers to access or download their data during the subscription and for 30 days afterward. · firstup.io, 9 Oct 2026
Contract limit: Firstup states it does not offer termination for convenience and bases pricing on firm order-form commitments. · firstup.io, 15 Oct 2026
Data location: US customers' data is stored in the United States, while EU storage can be selected for customers outside the US. · firstup.io, 15 Oct 2026
Data restrictions: Firstup says its services are not intended for sensitive personal, protected-health or financial information. · firstup.io, 15 Oct 2026
Digital signage: ScreenCloud integration sends targeted Firstup content to workplace screens and measures signage engagement. · firstup.io, 15 Oct 2026
Employee app: The mobile app provides personalized feeds, push alerts, shortcuts, polls, social interaction and engagement tracking. · firstup.io, 15 Oct 2026
Engagement insights: Dashboards report communication performance and areas for improvement. · firstup.io, 15 Oct 2026
Founded or launched: Firstup launched as the combined SocialChorus and Dynamic Signal company on September 14, 2021. · firstup.io, 15 Oct 2026
Frontline reach: Firstup supports push notifications, offline access and automatic retargeting for missed messages. · firstup.io, 15 Oct 2026
Headquarters: San Francisco, California, United States · firstup.io, 28 Sept 2026
Integrations: Firstup markets integrations with Microsoft, Workday, ServiceNow, UKG Pro, ScreenCloud and other workplace systems. · firstup.io, 15 Oct 2026
Intelligent targeting: Messages can target employees using attributes, behavior and preferences. · firstup.io, 15 Oct 2026
Intended audience: Firstup describes its platform as built for large, complex organizations and highlights healthcare, manufacturing, hospitality, and retail workforces. · firstup.io, 9 Oct 2026