Freedom251 › Review Management Software
Feefo
by Feefo
What Feefo is
Feefo collects and displays product and service reviews that it says come from customers with confirmed transactions. Businesses can invite customers by email, in-mail, SMS or WhatsApp, and manage requests through scheduled campaigns, reminders, public or private campaigns, and custom questions. Reviews can be managed and answered in Feefo Hub; genuine negative reviews cannot be deleted. Feefo lists more than 600 integrations, including HubSpot, Klaviyo, Salesforce, Shopify and WooCommerce. Its Integration Hub is a no-code option with one-click templates and a visual flow builder. APIs support uploading sale information and retrieving review content, and webhooks provide feedback updates. Feefo says it received ISO 27001 certification in 2022, lists multi-factor authentication, and offers SSO with Plus. Support options include 24/7 AI live chat, a knowledge base, video walkthroughs, and phone, live chat and email support during UK/US business hours. Essentials costs £149 a month plus VAT and includes three user seats. Enhanced costs £299 a month plus VAT and includes five seats. Feefo says its packages serve businesses of different sizes and names retail, travel, automotive and finance among its sectors.
Who it suits
Feefo suits businesses that want to collect transaction-verified product or service reviews across email, in-mail, SMS or WhatsApp. Its packages and integrations are intended for businesses of different sizes, including those in retail, travel, automotive and finance.
What it does well
- Review invitations are tied to confirmed transactions.
- Requests can go through email, in-mail, SMS and WhatsApp.
- Campaigns support reminders and custom questions.
- Integration Hub offers no-code templates and a visual flow builder.
- APIs and webhooks support review data workflows.
What to know first
- There is no free plan or free trial.
- Essentials has three user seats; Enhanced has five.
- Genuine negative reviews cannot be deleted.
Limits
Essentials is limited to three user seats, 200 email requests, 50 WhatsApp requests and 50 SMS requests. Enhanced includes five seats, 500 email requests, 100 WhatsApp requests and 100 SMS requests; Plus lists unlimited seats.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essentials | + VAT · 200 email requests · 50 WhatsApp requests · 50 SMS requests · Product and service reviews · 10 on-site widgets · 50+ integrations | £149 a month |
| Enhanced | + VAT · 500 email requests · 100 WhatsApp requests · 100 SMS requests · NPS · Custom surveys · 350+ integrations | £299 a month |
| Plus | Custom · Bespoke features · Raw data API exports · SSO · 600+ enterprise integrations | On request |
As business.feefo.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Open Feefo's feedback and reviews product page.
- Choose Essentials, Enhanced or Plus for your business.
- Use the no-code Integration Hub templates and visual flow builder, or connect through APIs.
- Set up review requests through email, in-mail, SMS or WhatsApp.
- Manage and respond to reviews in Feefo Hub.
Verdict
Choose Feefo if your business needs transaction-verified review collection, campaign controls and integrations. Essentials starts at £149 a month plus VAT, while Plus provides unlimited seats and 600+ enterprise integrations. Look elsewhere if you need a free plan or trial, or want to remove genuine negative reviews.
Questions
Does Feefo have a free plan or trial?
No. Feefo has no free plan and no free trial.
How does Feefo verify reviews?
Feefo says it invites reviews only from customers with a confirmed transaction.
Which integrations does Feefo offer?
Feefo lists more than 600 integrations, including HubSpot, Klaviyo, Salesforce, Shopify and WooCommerce.
Does Feefo provide API access?
Yes. APIs support uploading sale information and retrieving review content, and webhooks provide feedback updates.
Where is Feefo based, and when was it founded?
Feefo is headquartered in Petersfield, Hampshire, UK, and was founded in 2006.
Facts from Feefo's own pages
- APIs
- The pricing page describes APIs for uploading sale information and retrieving review content, plus webhooks for feedback updates. · business.feefo.com, 4 Oct 2026
- Audience
- Feefo says its packages are designed for businesses of different sizes and names retail, travel, automotive, and finance among the sectors it serves. · business.feefo.com, 4 Oct 2026
- Authentication
- Multi-factor authentication is listed as a security feature, and SSO is supported as a Plus package feature. · business.feefo.com, 4 Oct 2026
- Campaign tools
- The platform supports scheduled requests, reminders, public or private campaigns, and custom questions. · business.feefo.com, 4 Oct 2026
- Collection channels
- Review requests can be collected through email, in-mail, SMS, and WhatsApp. · business.feefo.com, 4 Oct 2026
- Founded
- 2006 · business.feefo.com, 28 Sept 2026
- Free plan
- No · business.feefo.com, 22 Sept 2026
- Headquarters
- Petersfield, Hampshire, UK · business.feefo.com, 28 Sept 2026
- Integrations
- Feefo lists more than 600 integrations, including HubSpot, Klaviyo, Salesforce, Shopify, and WooCommerce. · business.feefo.com, 4 Oct 2026
- Integration setup
- Feefo describes its Integration Hub as a no-code tool with one-click templates and a visual flow builder. · business.feefo.com, 4 Oct 2026
- Limits
- Essentials includes three user seats and Enhanced includes five; Plus includes unlimited seats. · business.feefo.com, 4 Oct 2026
- Product
- Feefo collects and displays verified product and service reviews for businesses. · business.feefo.com, 4 Oct 2026
- Review management
- Users can manage and respond to reviews from Feefo Hub, and genuine negative reviews cannot be deleted. · business.feefo.com, 4 Oct 2026
- Security
- Feefo says it received ISO 27001 certification in 2022. · business.feefo.com, 4 Oct 2026
- Support
- The pricing page lists 24/7 AI live chat, knowledge base, video walkthroughs, and UK/US business-hours phone, live chat, and email support. · business.feefo.com, 4 Oct 2026
- Verified collection
- Feefo says it invites reviews only from customers with a confirmed transaction. · business.feefo.com, 4 Oct 2026
Where Feefo stands on Freedom251
- Review Management Software#93 of 164
- Review Generation Software#18 of 31
- User-Generated Content Platforms#8 of 13
- Product Review Software#20 of 23