Eat This Much

Eat This Much is a meal-planning service that shapes menus around nutrition goals, food preferences, budget, and schedule. It suits people who want meal plans connected to grocery preparation; its free tier is useful for daily planning, while a full week of planning requires Premium.

Overview

The service connects calorie and macro targets with meal suggestions, recipes, and shopping lists, so it is a stronger fit for deciding what to eat than for food logging alone. Diet and ingredient filters add control, while budget and schedule help shape plans. The trade-off is a meaningful one for anyone planning ahead: the free plan provides daily meal plans, but week-long planning is a Premium feature.

Key features

Nutrition-led planning

Users can set calorie and macro targets and filter meals by diet, ingredients, and food preferences. The Free plan includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. That is a solid way to try the core approach without paying, but daily planning may not suit people who want to prepare several days at once.

Weekly planning and shopping

Premium supports a week of meals, daily customization, saved plan weeks, and shareable PDFs. Meal plans update grocery lists automatically, with Instacart, Walmart, and Amazon Fresh named as delivery options. Custom recipes and a virtual pantry that prioritizes foods already on hand add practical flexibility; together, these tools make the paid tier more useful for organizing both meals and shopping than for setting targets alone.

Health tools and recipe capture

The mobile app can sync meal nutrition and weight data with Apple Health, Android Health Connect, or Google Fit. The Recipe Clipper browser extension sends recipe-page data to Eat This Much only after a user selects Review in Eat This Much. These are useful additions for people who already use those health services or collect recipes online, though neither changes the free plan's daily planning limit.

Professional and API offerings

Eat This Much Pro is aimed at dietitians, nutritionists, personal trainers, and health coaches managing client plans. The partner API can generate meal plans and grocery lists and export plans as HTML, PDF, or JSON; partners are onboarded through direct contact. Standard API terms allow partners to retain data only during the partnership and cache food nutrition data for up to seven days, which matters when evaluating a long-term integration.

Pricing

Eat This Much is freemium, with a 14-day free trial. Premium costs $5 a month billed with an annual subscription. It adds weekly planning, automatic grocery lists and delivery integration, leftovers, daily customization, saved plan weeks, and PDFs. It is the relevant choice for individuals who want to organize a full week, but the annual subscription is the key commitment behind the monthly price.

The Free plan includes daily meal plans, food tracking, barcode foods, custom foods and recipes, and recurring foods. It suits people who want to try nutrition-led daily planning or track food without paying, but gives up the week-long planning and shopping workflow that distinguishes Premium.

Professional — Control costs $49 a month billed quarterly and covers up to 10 clients. It includes a client dashboard, branded emails and PDFs, customized client targets, and clients cannot log in. It fits practitioners who want to prepare and present plans themselves, not those who need clients to access the service.

Professional — Collaborate costs $59 a month billed quarterly, also for up to 10 clients. It includes everything in Control, plus client logins, custom permissions, branding in web and mobile apps, and client tracking logs. The higher price is justified for practitioners who need clients to participate and track progress; Control is the cheaper fit when plans remain practitioner-managed. Both Pro plans offer a 14-day free trial and a 30-day money-back guarantee.

Partner API pricing is custom, tailored to partner use case and volume, with early access and partner onboarding. It is suited to organizations integrating plan generation into their own service rather than individual meal planners.

Platforms

Eat This Much is available on web, Android, and iOS, with a browser extension for recipe capture and an API for partners. Health syncing is a mobile-app feature; the API follows separate partner access and data-retention terms.

Who it's for

Choose Eat This Much if nutrition targets, meal planning, and grocery preparation belong in one workflow. It is especially relevant to people who want a weekly plan tailored to preferences and foods on hand, or practitioners managing client plans. It is a weaker fit for someone seeking only food logging, or for a professional who needs client logins on the least expensive Pro tier.

Pros and cons

• Pros: Calorie and macro targets combine with diet, ingredient, and preference filters, giving users several ways to shape a plan.
• Pros: Premium links weekly plans to updated grocery lists, delivery options, pantry use, saved weeks, and shareable PDFs.
• Pros: Pro offers distinct practitioner workflows, including a lower-cost option for plans clients cannot log into and a collaboration tier with client access.
• Cons: The free plan stops at daily meal plans, so advance weekly planning requires a paid annual subscription.
• Cons: Control's clients cannot log in; client access and tracking require the more expensive Collaborate plan.
• Cons: API access requires partner onboarding, and standard retention terms restrict partners to keeping data during the partnership and caching nutrition data for up to seven days.

Alternatives

Fitia is a better fit for readers focused on calorie and macro tracking, food logging, and barcode scanning in its Free plan rather than weekly meal planning. MealIdeas AI offers daily AI meal picks and the first two meal plans on its Free plan, making it worth considering for a lighter start with AI-generated suggestions. KitchenPocket has a free cookbook and recipe tier with a Recipe Clipper and storage for 100 recipes, which suits readers chiefly organizing recipes. MyPlateAI limits its Free plan to 3 AI meal generations per month and offers basic recipes, saved favorites, and a grocery-list preview, a more constrained option for occasional meal generation. Nutrig includes one meal plan per week, water and calorie tracking, and unlimited menu swaps on its Free plan, fitting readers who want a weekly plan without paying. Pantryfy gives free users pantry, recipe, AI-request, image-parse, and barcode-scan caps, making it a pantry-centered alternative with defined usage limits. Yumnia lets free users create a meal plan and grocery list, with a full week unlocked by its C$9.99 a month Premium plan. AislePrompt is free, with no credit card, trial timer, or account required for core features. For broader browsing, see AI Meal Planning Apps and Fitness Nutrition Software.

Verdict

Eat This Much is a good choice for individuals who want nutrition-aware weekly plans tied directly to grocery preparation, and for professionals choosing a client workflow that matches their practice. Its strongest reason to choose is the connection between targets, customizable meals, pantry-aware recipes, and shopping; its clearest reason to look elsewhere is that free users are limited to daily plans, while client logins and API access require higher-commitment offerings.