ContactLevel

Overview

ContactLevel is a B2B marketing platform for teams that want to connect named contacts at target accounts with advertising and campaign reporting. It suits account-based marketing teams that already use LinkedIn Ads or need to identify site visitors; its appeal narrows if you only need general website analytics.

Its strongest case is bringing audience activation, LinkedIn reporting, and visitor identification into one workflow. The trade-off is that the free tier is analytics-only, while contact activation and visitor identification start with paid plans.

Key features

Audience activation

Teams can create contact audiences from a CSV email list, a CRM import, or ContactLevel's built-in search, then sync them to LinkedIn, Meta, Google, Reddit, and X (Twitter). ContactLevel says its identity graph maps business data to personal identities with 70–99% match rates. That could make account-focused campaigns more precise, but the stated range should not be read as a guaranteed result for every audience.

Synced audiences remain in customer accounts permanently, supporting continued use beyond an individual campaign. Grow includes unlimited audience segments and two-way CRM sync, but its entry volume is 10,000 net new contacts, so teams with smaller needs may find the starting price difficult to justify.

LinkedIn analytics and visitor identification

The free Analytics plan connects LinkedIn Ads and reports company engagement, ICP spend, and revenue attribution. CRM integrations and CSV exports with digests make it useful for teams that want to review performance without paying for audience activation or visitor identification.

Reveal identifies website visitors by name, title, and company, analyzes visitor behavior, sends Slack and email alerts, and pushes data to a CRM. It is a more focused fit for teams that can act on identified visitors; its 1,000-record starting allowance may be expandable to 10,000 records per month, but the plan begins at a much higher cost than the free analytics tier.

Privacy and agency controls

ContactLevel says its data is first-party sourced and opted in through its identity graph, and describes its targeting as GDPR- and CCPA-compliant and independent of IP or cookie targeting. Enterprise & Agency adds security and legal reviews, personalized onboarding, dedicated Slack support, white label and API access, and agency sub-organizations that separate each client's audiences, pixels, and analytics under one master account.

Pricing

Free Analytics Plan

At no cost, billed Free forever, this plan includes LinkedIn ad analytics, company engagement, ICP-spend view, CRM integrations, and CSV export with digests. It is the clearest starting point for teams that need reporting rather than contact-level activation. It does not include the visitor identification and audience-growth features of the paid tiers.

Reveal

From $299 a month, Reveal includes 1,000 records, expandable to 10,000 records per month, website visitor identification, visitor behavior analysis, Slack and email alerts, and CRM push. It fits teams prioritizing visitor follow-up, though the starting allowance is modest relative to the higher monthly commitment.

Grow (Audiences)

From $1,000 a month for 10,000 net new contacts, Grow includes unlimited audience segments and two-way CRM sync. Listed volumes rise to 30,000 contacts at $2,500/month and 50,000 contacts at $3,500/month; larger volumes are custom quoted. This plan is aimed at teams running ongoing, multi-channel contact campaigns, not those seeking only basic reporting.

Enterprise & Agency

Enterprise & Agency uses custom pricing for contact volumes. It includes everything in Grow plus security and legal reviews, personalized onboarding, dedicated Slack support, white label and API access, and agency sub-organizations. It is the relevant tier for agencies managing separate client programs or organizations needing those additional services.

ContactLevel offers a 14-day trial. The published plan terms also identify a free plan; no paid-plan seat limits are stated.

Platforms

ContactLevel is available on the web and through an API. Its audience activation destinations include LinkedIn, Meta, Google, Reddit, and X (Twitter).

Who it's for

ContactLevel is best suited to B2B and GTM teams running account-based campaigns that want to combine contact audiences with LinkedIn performance reporting or website visitor follow-up. Agencies may benefit from the client-separation features in Enterprise & Agency. It is less compelling for teams that need only analytics, since the free tier covers that, or for teams without a use for contact-level advertising and CRM workflows.

Pros and cons

• Pros: Audience syncing spans five advertising channels, which gives teams using those channels a single activation workflow.
• Pros: The free tier combines LinkedIn reporting, CRM integrations, and CSV exports, making it useful without an initial subscription.
• Pros: Reveal combines named visitor identification with behavior analysis, alerts, and CRM push for teams able to follow up on that activity.
• Cons: Reveal starts at $299 a month, and Grow at $1,000 a month, placing identification and audience growth well above the free analytics option.
• Cons: Grow starts at 10,000 net new contacts, which may be more volume than a smaller campaign needs.
• Cons: ContactLevel's identity matching rate is a company claim, so buyers should not assume every imported list will match within the stated range.

Alternatives

For a broader set of visitor-tracking options, browse Website Visitor Tracking Software.

Wizard AI Forecasts is another freemium option, with a free Starter plan that includes monthly AI credits, bookings, candidates, companies, content items, a court bundle, and documents.

Koala offers a free plan with two seats, 100 credits per month, and all features, while its Starter plan is $200.00 per month; it may suit buyers comparing a seat-based entry tier.

Leadberry is another freemium option for buyers considering B2B lead-generation software.

LeadBoxer has free plans for its app and platform, with the App plan including 25,000 credits per month, one user, one dataset, and one month of data retention.

Leadfeeder offers a free Lite plan with unlimited users, seven days of visitor history, and up to 100 identified companies per month; consider it when those company-level limits fit better than ContactLevel's contact-audience focus.

Nalloo has a free plan with 50 identifications per month and full dashboard and firmographics, plus a pay-as-you-go option; it may suit buyers who want a usage-based alternative.

RB2B has a free plan with basic resolution, company-level identification, Slack push, and 150 monthly resolutions, but no person-level identification, email addresses, or other integrations.

VisiLead offers a free plan with 10 credits, one website, and seven-day data history, with a Starter plan at $29.00 per month; it is an alternative for buyers comparing a lower-priced entry tier.

Verdict

ContactLevel is a strong fit for B2B teams that will use named-contact audiences, LinkedIn reporting, or visitor follow-up together, and its free analytics plan makes the reporting side easy to evaluate at no cost. Look elsewhere if you need only low-cost visitor tracking or do not have a clear plan for the paid contact volumes and CRM workflows.