CallSource CallTrack

What CallSource CallTrack is

CallSource CallTrack helps businesses connect phone inquiries with the advertising that generated them. Businesses can select or customize local or toll-free tracking numbers for individual campaigns. Those numbers identify advertising sources that bring in calls, and CallTrack can capture caller phone numbers and record calls. Where available, it can also collect caller names, addresses, and ZIP code demographics. Teams can review recordings to coach staff and find ways to improve call handling. Real-time reports are available through the web and can be customized by location, employee, advertising source, and other categories. CallTrack supports dynamic number insertion, keyword-level tracking, and landing-page tracking. Named integration partners include eLead1One, VinSolutions, DealerSocket, VistaDash, MarketSharp, LeadPerfection, 3CX, 8x8, Clarity, Five9, and VOIPTools; ADF XML, FTP, and XML integration options are also described. CallSource says its network is firewall protected, database content and call recordings are encrypted, and reporting access is password protected. Calls not manually deleted are purged from the system after 30 days. The web product is paid, with customized pricing based on phone numbers, expected monthly minutes, and optional features.

Who it suits

CallTrack suits businesses that want to attribute phone leads to advertising and review calls to support staff coaching. CallSource describes serving businesses in the United States and Canada, including automotive and home services companies.

Limits

Pricing is customized based on phone numbers, expected monthly minutes, and optional features. Calls not manually deleted are automatically purged after 30 days.

Getting started

1. Visit the CallTrack website.
2. Contact CallSource about pricing based on phone numbers, expected monthly minutes, and optional features.
3. Select or customize tracking numbers for marketing campaigns.
4. Use the web reports to review call activity by location, employee, ad source, or other categories.

Verdict

Choose CallTrack if your business needs campaign-level phone attribution, customizable real-time reports, and call recordings for staff coaching. Its paid pricing is customized, and recordings not manually deleted are retained for 30 days before purging.