Freedom251 › Inbound Call Tracking Software
Infinity
What Infinity is
Infinity is call-tracking software that links inbound calls to the campaigns, channels, and keywords that generated them. Its dynamic number insertion gives each website visitor a unique phone number, connecting that person’s digital journey to a later call. Marketers can use call conversion data to identify high-intent demand and make decisions about marketing spend. Infinity tracks inbound and outbound sales calls and is available in more than 75 territories. Tracking capabilities include keyword-level and landing-page tracking, alongside call recording and conversation intelligence.
The service offers more than 45 native integrations across advertising, analytics, business intelligence, CRM, conversion optimization, affiliate marketing, and tag management. Named integrations include Google Ads, Microsoft Advertising, Meta, Search Ads 360, Campaign Manager 360, GA4, Adobe Analytics, Looker, Power BI, Salesforce, and HubSpot. An open REST API provides call, conversation, outcome, and revenue data. Infinity says it holds ISO 27001 certification; customers configure which events and fields are shared with integrations. The company became standalone in 2011 after Jellyfish launched its call-tracking solution in 2010. Infinity is available on web and through an API, with monthly rolling paid plans.
Who it suits
Infinity suits marketers in call-centric businesses where inbound calls are an important customer touchpoint. It is particularly relevant when teams want to connect calls to digital campaigns and use conversion data to inform marketing spend.
What it does well
- Dynamic number insertion connects visitor journeys to calls.
- Tracks inbound and outbound sales calls in over 75 territories.
- Supports keyword-level and landing-page tracking, call recording, and conversation intelligence.
- More than 45 native integrations span marketing and business tools.
- Open REST API provides call, conversation, outcome, and revenue data.
What to know first
- There is no free plan.
- Essentials costs $249 a month.
- Enterprise pricing is POA.
Limits
The least expensive listed plan is Essentials at $249 a month, billed at $0.20 per call. Enterprise is a tailored package with pricing POA.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essentials | Essentials 249 at $0.20 per call; Contract Length: Monthly Rolling · Visitor level call tracking · Google Analytics, Google, Microsoft, and Meta ads integrations · 24/7 support · Call recording · Reporting features | $249 a month |
| Pro | Pro 349 at $0.15 per call; Contract Length: Monthly Rolling · Visitor level call tracking · Full suite of out-of-the-box integrations · 24/7 support · Customer Success Programme · Reporting API | $349 a month |
| Enterprise | POA; Let's build your package · Tailored package · VIP support · High volume discounting · Dedicated solutions architect · Reporting and Config API | On request |
As infinity.co lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.infinity.co/us/call-tracking.
- Choose a paid plan: Essentials, Pro, or Enterprise.
- Install the call tracking code on your website.
- Have Infinity verify the installation and integrations before launch.
Verdict
Choose Infinity if your marketing depends on inbound calls and you need to connect call activity with digital campaigns, keywords, or landing pages. Essentials and Pro offer monthly rolling contracts, while Enterprise is tailored; buyers seeking a free plan should look elsewhere.
Questions
Does Infinity have a free plan?
No. Infinity is a paid service.
What does Essentials cost?
Essentials costs $249 a month, billed at $0.20 per call, on a monthly rolling contract.
What does Pro cost?
Pro costs $349 a month, billed at $0.15 per call, on a monthly rolling contract.
What platforms does Infinity support?
Infinity is available on web and through an API.
Which integrations are available?
Infinity offers more than 45 native integrations. Named options include Google Ads, Microsoft Advertising, Meta, GA4, Salesforce, and HubSpot.
How does Infinity handle integration data?
Infinity says data is limited to fields required by each destination. Customers configure which events and fields to share.
Facts from Infinity's own pages
- API
- Infinity provides an open REST API for call, conversation, outcome, and revenue data. · infinity.co, 8 Oct 2026
- Call coverage
- Infinity says it tracks inbound and outbound sales calls and is available in over 75 territories. · infinity.co, 8 Oct 2026
- Call optimization
- The platform uses call conversion data to help identify high-intent demand and optimize marketing spend. · infinity.co, 8 Oct 2026
- Company history
- Infinity says it became a standalone company in 2011 after its call tracking solution was launched by marketing agency Jellyfish in 2010. · infinity.co, 8 Oct 2026
- Data sharing
- The maker says integration data is limited to fields required by each destination and customers configure which events and fields are shared. · infinity.co, 8 Oct 2026
- Founded
- 2011 · infinity.co, 28 Sept 2026
- Headquarters
- Milton Keynes, Buckinghamshire, United Kingdom · infinity.co, 28 Sept 2026
- Integrations
- Infinity supports more than 45 native integrations across advertising, analytics, business intelligence, CRM, conversion optimization, affiliate marketing, and tag management. · infinity.co, 8 Oct 2026
- Intended users
- Infinity describes call tracking as useful for marketers in call-centric businesses where inbound calls are an important customer touchpoint. · infinity.co, 8 Oct 2026
- Named integrations
- The maker lists Google Ads, Microsoft Advertising, Meta, Search Ads 360, Campaign Manager 360, GA4, Adobe Analytics, Looker, Power BI, Salesforce, and HubSpot. · infinity.co, 8 Oct 2026
- Purpose
- Infinity call tracking links inbound calls to the campaigns, channels, and keywords that generated them. · infinity.co, 8 Oct 2026
- Security
- Infinity says it holds ISO 27001 certification for information security. · infinity.co, 8 Oct 2026
- Setup
- The maker says customers install the call tracking code on their website and Infinity verifies the installation and integrations before launch. · infinity.co, 8 Oct 2026
- Support
- The pricing page lists 24/7 support for Essentials and Pro, and VIP Support for Enterprise. · infinity.co, 8 Oct 2026
- Visitor journey tracking
- Dynamic number insertion assigns a unique number to each visitor and connects their digital journey to a call. · infinity.co, 8 Oct 2026
Where Infinity stands on Freedom251
- Inbound Call Tracking Software#9 of 20
- Conversational Intelligence Software#12 of 25
- Sales Call Tracking Software#12 of 24
- Call Tracking Software#26 of 36