Freedom251 › Appointment Scheduling Software
Bookly
by Bookly
What Bookly is
Bookly is a WordPress appointment and event booking plugin for service businesses. Customers book through a mobile-friendly form embedded on a WordPress page with a shortcode. Its calendar offers day, week, and month views, with filters for staff, service, and location. Bookly supports group bookings, two-way calendar synchronization, automated reminders, and payment collection. Confirmations, reminders, and follow-ups can be sent by email, SMS, or WhatsApp. Google Calendar synchronization is listed, along with Apple Calendar and Outlook connections. Integrations include Zapier and meeting URLs for Zoom, Google Meet, Jitsi, and BigBlueButton. Stripe Payments is available in the free version; WooCommerce and additional gateways require Pro options. The free plugin supports up to five services and one staff member. Plans include Free, Pro at $99 a year, Business at $129 a year, and Ultimate at $199 a year, each paid plan covering one site.
Who it suits
Bookly suits salons, wellness professionals, consultants, and small service businesses using WordPress. It fits teams needing appointments, group bookings, reminders, calendar sync, payments, or meeting links.
What it does well
- Mobile-friendly WordPress booking form
- Day, week, and month calendar views
- Two-way calendar synchronization
- Email, SMS, and WhatsApp notifications
- Payment collection integrations
What to know first
- Free version limited to five services
- Free version limited to one staff member
- Pro plans renew yearly
- No free Pro trial
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | forever · Free plugin for WordPress | Free |
| Pro | per year · 1 site · renews yearly · 1 site | $99 a year |
| Business | per year · 1 site · renews yearly · 1 site | $129 a year |
| Ultimate | per year · 1 site · renews yearly · 1 site | $199 a year |
| Bookly Free | $0 forever · free core plugin | Free |
| Bookly Business | $129 one-time · 1 site · 1 site · lifetime updates | $129, paid once |
| Bookly Ultimate | $159 /year · 1 site · 1 site | $159 a year |
| Bookly Ultimate | $199 one-time · 1 site · 1 site · lifetime updates | $199, paid once |
The first 8 of 11 plans, as booking-wp-plugin.com lists them, read 23 Sept 2026. The maker's own page has the final word. Every plan
Verdict
Bookly combines WordPress booking forms with scheduling, notifications, calendar connections, and payments. The free plugin covers basic use, while paid one-site plans add broader capacity and integrations.
Facts from Bookly's own pages
- Automated reminders
- Yes · booking-wp-plugin.com, 23 Sept 2026
- Booking
- Customers can book through a mobile-friendly form embedded on a WordPress page using a shortcode. · booking-wp-plugin.com, 11 Oct 2026
- Booking pages
- Yes · booking-wp-plugin.com, 23 Sept 2026
- Calendar integration
- Bookly supports Google Calendar synchronization, and its integrations documentation also lists Apple Calendar and Outlook calendar sync. · booking-wp-plugin.com, 11 Oct 2026
- Calendar sync
- two-way · booking-wp-plugin.com, 23 Sept 2026
- Founded
- 2014 · booking-wp-plugin.com, 19 Oct 2026
- Free plan
- Yes · booking-wp-plugin.com, 23 Sept 2026
- Free plan limits
- The homepage FAQ describes the free plugin as supporting up to 5 services and 1 staff member. · booking-wp-plugin.com, 11 Oct 2026
- Group booking
- Yes · booking-wp-plugin.com, 23 Sept 2026
- Intended users
- The maker describes Bookly as serving salons, wellness professionals, consultants, and small service-based businesses. · booking-wp-plugin.com, 11 Oct 2026
- Meetings and automation
- Listed integrations include Zapier and meeting URLs for Zoom, Google Meet, Jitsi, and BigBlueButton. · booking-wp-plugin.com, 11 Oct 2026
- Notifications
- Bookly can send booking confirmations, reminders, and follow-ups by email, SMS, or WhatsApp. · booking-wp-plugin.com, 11 Oct 2026
- Payment collection
- Yes · booking-wp-plugin.com, 23 Sept 2026
- Payments
- Payment integrations include Stripe Payments in the free version, WooCommerce in Bookly Pro, and additional gateways through Pro add-ons. · booking-wp-plugin.com, 11 Oct 2026
- Payments security
- The pricing page says checkout is via Paddle, card data is not stored on Bookly servers, and purchases have a 30-day money-back guarantee. · booking-wp-plugin.com, 11 Oct 2026
- Purpose
- Bookly is a WordPress appointment and event booking plugin for service businesses. · booking-wp-plugin.com, 11 Oct 2026
- Scheduling
- The booking calendar supports day, week, and month views with filters for staff, service, and location. · booking-wp-plugin.com, 11 Oct 2026
- Security and privacy
- Bookly’s privacy notice says it uses administrative, technical, and physical safeguards to protect personal data from unauthorized access, use, modification, and disclosure. · booking-wp-plugin.com, 11 Oct 2026
- Support
- Item support covers plugin guidance, technical help with built-in features, reported bugs and issues, and updates for proper functioning. · booking-wp-plugin.com, 11 Oct 2026
- Trial
- Bookly says it does not specifically offer a free trial for Pro, but provides a free plugin version to explore basic functionality. · booking-wp-plugin.com, 11 Oct 2026
Where Bookly stands on Freedom251
- Appointment Scheduling Software#48 of 138