Birch

Birch is campaign automation and reporting software for teams managing paid advertising across social and search networks. It is best suited to performance marketers who need repeatable rules, bulk launches, and client-ready reports in one workflow. Its breadth is useful, but automated rules and reports stop after the 14-day trial unless you choose a plan.

Overview

Birch focuses on recurring paid-social work: applying campaign rules, launching batches of ads, and promoting qualifying organic posts. Its history begins as Revealbot, founded in New York City in 2016, before the 2024 rebrand to Birch. The product is aimed at ongoing campaign operations rather than occasional advertisers seeking a free tool.

Birch also offers Birch Hub, which collects events through a first-party pixel and gateway server and sends them to Meta via CAPI. That gives teams a server-side tracking option alongside campaign management, though Hub event quotas and fees are separate from the listed campaign plans.

Key features

Rules, AI, and launches

Rules support nested AND/OR conditions, custom metrics, more than 20 actions, and checks as often as every 15 minutes. This is a substantial toolkit for teams managing campaigns with specific performance logic; frequent checks can support quicker adjustments, while the range of conditions is less compelling for advertisers with only a few simple campaigns. Birch AI drafts a rule from a natural-language request, but leaves it for review before it goes live, keeping users involved in checking the resulting logic.

Launcher can create multiple ad sets at once, each containing up to 50 ads. That makes it a practical fit for teams assembling campaigns in batches, rather than those who launch only a small number of ads at a time. Birch can also automatically turn qualifying Facebook and Instagram organic posts into ads under custom conditions, reducing a repetitive step for teams that regularly promote their social content.

Reporting and integrations

Scheduled cross-platform reports and white-label reports with client branding make Birch relevant to agencies and teams that report across accounts. Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer are among its integrations. The range supports reporting workflows, but Birch is not just a reporting purchase: its paid plans separate reporting access from automated rules.

Tracking and data handling

Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls, and production systems hosted on AWS. Birch says workspace data used by Birch AI is processed to respond to requests and is not used to train external AI models. These are relevant assurances for teams evaluating campaign and workspace data handling.

Pricing

Birch offers a 14-day free trial without requiring a credit card, and users can cancel anytime. Once it ends, automated rules and reports are disabled until a plan is selected, so the trial is not a continuing free tier. Campaign plan prices are billed monthly, with annual billing offered at 20% off; pricing varies with monthly ad spend across connected accounts.

• Essential — $49 a month: Includes workspaces with Overview, post boosting, reports, an Activity page, Slack integration, and email support. It suits teams that need reporting and post boosting but can do without automated rules and strategies, Explorer, and Launcher, which are included in Pro.
• Pro — $99 a month: Includes Essential features plus automated rules and strategies, Explorer, Launcher, Stage free version, custom metrics, and timeframes. This is the more relevant tier for teams buying Birch primarily for campaign automation and bulk launches; its spend-based pricing means the monthly ad spend can affect the cost.
• Enterprise — custom pricing: Includes Pro features, a custom Stage limit, onboarding and technical setup help, and premium support, with no limits or overages. It is positioned for teams needing that support and capacity rather than a fixed-price plan.

Birch Hub is priced separately per gateway: 10,000 events per month is free; 500,000 events per month costs $10 a month; 5,000,000 costs $49 a month; 20,000,000 costs $149 a month; 50,000,000 costs $249 a month; and 150,000,000 costs $499 a month. The free Hub tier is an event allowance, not a free Birch campaign plan.

Platforms

Birch is available on web and iOS. Its site lists Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads as supported advertising platforms. The combination suits teams coordinating campaigns across multiple networks, while Birch Hub's event delivery is specifically to Meta via CAPI.

Who it's for

Birch is a strong fit for performance marketing teams and agencies managing ongoing campaigns across networks, especially when they need conditional automation, batches of ad sets, organic-post boosting, and branded reports. Teams that only need reporting or run occasional ads may find the Pro tier's automation-led value harder to justify; Essential omits rules and Launcher, and there is no free campaign plan after the trial.

Pros and cons

• Pro: Nested rule logic, custom metrics, 20-plus actions, and checks as often as every 15 minutes suit detailed, frequently adjusted campaign workflows.
• Pro: Launcher, conditional post boosting, and white-label scheduled reports cover several repeatable jobs in one product, particularly useful for agencies.
• Pro: A 14-day trial with no card requirement offers a way to assess the product before choosing a plan.
• Con: Rules and reports are disabled when the trial ends, so teams must select a paid plan to keep using core capabilities.
• Con: Essential costs $49 a month but excludes automated rules and Launcher, while Pro costs $99 a month and campaign pricing varies with connected-account ad spend.
• Con: Birch Hub has a separate quota-based price structure, so teams using tracking must account for gateway event volume in addition to campaign plan costs.

Alternatives

Madgicx is worth comparing for buyers who want an Android option or a package described around automation, targeting, analytics, and ad management; it has a free trial but no free plan. AdRoll is the alternative to consider for retargeting when starting without a fee and paying for media is preferable; it has a free plan and web/API platforms.

Attensify may suit teams looking for a freemium social-content tool, with a free Starter tier covering one website, three social channels, 50 AI-generated posts per month, basic analytics, and community support. GetChannel offers a free forever tier for a small setup—one workspace, up to three connected channels, seven days of data history, and one team member—so it is a better starting point when those caps are sufficient.

HiConversion is another freemium option, with a free client tariff requiring a minimum 10,000-ruble top-up that goes entirely to ad spend and has no expiry. ROI Hunter may fit retailers able to meet its stated €50k/month dynamic-spend and 1,000-plus-SKU requirements for a free product-performance audit covering Meta and Google.

Metadata uses a custom scoped proposal based on channels, managed ad spend, selected capabilities, and delegated work, making it an option for buyers seeking a scoped arrangement. Fluency is another paid web-based alternative.

For more options, browse the Social Media Advertising Software directory.

Verdict

Choose Birch if your team manages recurring paid campaigns and will use its automation, batch launches, post boosting, and reporting enough to justify a spend-based subscription. Its combination of detailed rules and workflow coverage is the main reason to choose it; the need to pay to retain rules and reports after 14 days, plus the jump from Essential to Pro for automation, is the clearest reason to look elsewhere.