Side by side
AdRoll vs Birch
Both stand on social media advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
AdRoll brings multichannel campaign coordination, automated bidding, and reporting together. Its audience-targeting limits and self-service-only Social Ads support are important considerations.
Visit AdRoll
Free trial iPhoneWeb
Birch combines campaign automation, reporting, and post boosting for paid social teams. The 14-day trial provides a way to try it, but rules and reports require a selected plan after the trial ends.
Visit BirchThe facts
| AdRoll | Birch | |
|---|---|---|
| Free plan | Yes | A free trial |
| Open source | No | Not published |
| Runs on | API, Web | iPhone, Web |
| Lowest paid plan | Free or on request | Birch Hub — 500,000 events/mo: $10 a month |
| Plans published | 8 | 9 |
| Maker | Not published | Not published |
| Website | adroll.com | bir.ch |
| On social media advertising software | #1 of 36 | #14 of 36 |
AdRoll: what it does well
- Campaigns span social and programmatic channels.
- BidIQ optimizes bids in real time.
- Campaign reports can be exported.
- Reporting APIs are listed.
- Live email and phone support are available.
What to know first
- Competitor targeting is not offered.
- Website-level audiences are not offered.
- Social Ads is self-service only.
- The product does not currently support SSO.
Birch: what it does well
- Rules support nested conditions and custom metrics.
- Checks can run every 15 minutes.
- Launcher can create ad sets with up to 50 ads.
- White-label reports support client branding.
What to know first
- No free plan is listed.
- Rules and reports stop after the trial until a plan is chosen.
- Essential pricing varies with connected-account ad spend.