Balancy

What Balancy is

Balancy is a LiveOps and monetization platform for games, bringing events, offers, progression and personalization into a shared system. Its LiveOps tools include in-game events, scheduled push campaigns, a calendar dashboard, segmentation and A/B testing. The monetization engine supports player-tailored shops, offer sequences, payment validation and ad management. Its CMS handles content building, remote configuration, code generation, data validation, cloud storage, environments and versioning. Visual scripting lets teams create user flows, dynamic offers, segmentation and onboarding without code. The documentation lists Unity, TypeScript, Cocos, Steam, Nutaku and an API; the platform also connects with BI and MMP tools. Teams can integrate through an SDK or self-host. A free CMS plan includes payment validation, cloud storage, a 10 MB maximum asset size and 1 GB total asset storage. Studio is listed at $499 per month plus DAU-based rates, and Publisher at $999 per month plus $39 per seat and DAU-based rates. Paid usage rates vary by daily active users, and customers above 1 million DAU are directed to contact sales. Listed platforms include Android, iOS, web and API.

Who it suits

Balancy is aimed at game studios looking to reduce engineering dependency for LiveOps, run large-scale segmentation, manage multiple titles or conduct frequent monetization experiments. Its SDK and self-hosting options offer different deployment approaches.

Limits

The free CMS plan includes a 10 MB maximum asset size and 1 GB total asset storage. Studio is listed with 5 GB total asset storage and a 50 MB asset limit; Publisher lists 10 GB and a 100 MB asset limit. Paid plans also use DAU-based rates.

Getting started

1. Visit the Balancy website.
2. Start with the free CMS plan or select a paid plan.
3. Integrate through the SDK or choose the self-hosting option.
4. Use the documented Unity, TypeScript, or Cocos connections, or the API.
5. Configure game content, remote settings, events, offers, and player segments.

Verdict

Balancy combines game operations, content management and monetization tools, with a free CMS and paid plans for broader needs. Review the asset limits and DAU-based charges when choosing a plan.