Akita

What Akita is

Akita is a customer success platform that brings customer information, activity, and metrics together to help teams nurture and retain customers. It combines data from multiple sources into a searchable customer view. Teams can create current customer segments by filtering account and contact attributes or changes in key performance indicators over time. Customized health scores for accounts and contacts, along with unlimited dashboards, provide views of statistics, charts, and customer lists.

Akita playbooks can start predefined workflows based on customer behavior or attributes, create tasks, and send messages from the user's mailbox. The platform says it connects with more than 100 SaaS applications, including HubSpot, Intercom, Salesforce, Segment, Slack, and Zendesk. Developer tools let teams push key data into Akita, while full API access is included in Growing Teams. Akita describes the platform as suitable for startups and teams beginning their customer success work. Small Teams costs $49 per month, Growing Teams costs $99 per month, and Enterprise Teams costs $499 per month. The pricing FAQ says subscriptions are month-to-month with cancellation anytime, and annual prepayment receives a 20% discount. It also says there is no free trial. Akita Ventures Limited is based in Dublin, Ireland.

Who it suits

Akita suits startups and teams beginning a customer success program that want to gather customer data, build segments, and trigger playbooks. Its plans offer different integration, user, event, and API allowances for teams with different needs.

Limits

Small Teams costs $49 per month and includes 2 integrations, 2 full access users, 4 read-only users, and up to 100,000 monthly tracking events. Growing Teams costs $99 per month and includes 4 integrations, 4 full access users, 8 read-only users, and full API access; it allows up to 1 million monthly tracking events. Enterprise Teams costs $499 per month and has unlimited monthly tracking events.

Getting started

1. Visit the Akita website.
2. Choose a plan: Small Teams, Growing Teams, or Enterprise Teams.
3. Connect integrations within the allowance for your plan.
4. Use developer tools to push key data into Akita; full API access is included with Growing Teams.
5. Set up customer views, segments, health scores, dashboards, or playbooks.

Verdict

Choose Akita if your team needs a searchable customer view, health scores, segmentation, and behavior-based playbooks in one customer success platform. Look elsewhere if you need a free plan or trial, or if the Small Teams integration, user, or event allowances do not fit your needs.