Airtel IQ is a business communications service that brings voice, SMS and WhatsApp together across web and API platforms. Its WhatsApp Business APIs support lead generation, customer support, bill payment, and orders and transactions. Businesses can create customized campaigns, personalized ad creatives, and cart abandonment campaigns. Customer conversations can be handled by chatbots or real-time agents, with rich media available in support interactions. Messaging features include two-way conversations, verified business profiles, campaign management, delivery and read receipts, and end-to-end encryption. Airtel states that its WhatsApp API supports 250 transactions per second, and businesses can choose from more than 60 partners for tailored WhatsApp solutions. The WhatsApp offering also describes UPI payments, ONDC merchant onboarding, and order management integrated with WhatsApp. Airtel says its WhatsApp plugin works with any POS system and supports digital invoicing. For calls, Airtel IQ Cloud Telephony uses one unique number and offers caller ID options, call masking, toll-free calling, click to call, interactive voice response, and an outbound dialer. Airtel IQ can also embed voice, SMS, and IVR services in applications and digital properties. Pricing is on request, with Airtel Business offering product evaluation, demos, and quotation assistance.
Who it is for
Airtel IQ suits businesses that want voice, SMS, and WhatsApp communications for sales, customer support, payments, or transactions. Its listed use cases span banking and financial services, retail and eCommerce, logistics, manufacturing, telecom, and travel.
What is good
- Unifies voice, SMS, and WhatsApp communications.
- Supports bot and live-agent WhatsApp interactions.
- Includes UPI payments and WhatsApp order management.
- Works with any POS system, according to Airtel.
- Supports 250 WhatsApp transactions per second.
- Offers more than 60 WhatsApp solution partners.
What to know first
- Pricing is available on request.
- The main Airtel IQ offering is aimed at enterprise use cases.
Verdict
Choose Airtel IQ if your business needs voice, SMS, and WhatsApp capabilities in one service, including messaging, telephony, or commerce workflows. Airtel offers product evaluation and demos to prospective customers. Look elsewhere if you need a price before contacting a sales team.
Get started with Airtel IQ
- Visit the Airtel IQ website.
- Contact Airtel Business to discuss product evaluation and a demo.
- Request a quotation for the service.
- Choose the voice, SMS, or WhatsApp capabilities your business needs.
Questions about Airtel IQ
How much does Airtel IQ cost?
Airtel IQ pricing is available on request. Airtel Business offers quotation assistance.
Which channels does Airtel IQ support?
Airtel IQ supports voice, SMS, and WhatsApp.
What platforms does it support?
The listed platforms are web and API.
Can businesses use WhatsApp for payments and orders?
The offering describes UPI payments within WhatsApp, ONDC merchant onboarding, and WhatsApp-integrated order management.
Does Airtel IQ include cloud telephony?
Airtel IQ Cloud Telephony supports business calls through one unique number, with options including call masking, caller ID choices, and toll-free calling.
Who can businesses contact for assistance?
Airtel Business lists [email protected] and toll-free 1800-103-8325 for assistance.
Airtel IQ plans and pricing
All plansCompared on communications platforms as a service
- Channels supported
- voice, SMS, WhatsApp
- Pricing model
- custom
- Programmable voice
- Yes
- Programmable messaging
- Yes
- Programmable video
- Yes
- SDK platforms
- Web, mobile, desktop
- Phone number support
- Yes



