Freedom251 › Communications Platforms as a Service
Airtel IQ
What Airtel IQ is
Airtel IQ is a business communications service that brings voice, SMS and WhatsApp together across web and API platforms. Its WhatsApp Business APIs support lead generation, customer support, bill payment, and orders and transactions. Businesses can create customized campaigns, personalized ad creatives, and cart abandonment campaigns. Customer conversations can be handled by chatbots or real-time agents, with rich media available in support interactions. Messaging features include two-way conversations, verified business profiles, campaign management, delivery and read receipts, and end-to-end encryption. Airtel states that its WhatsApp API supports 250 transactions per second, and businesses can choose from more than 60 partners for tailored WhatsApp solutions.
The WhatsApp offering also describes UPI payments, ONDC merchant onboarding, and order management integrated with WhatsApp. Airtel says its WhatsApp plugin works with any POS system and supports digital invoicing. For calls, Airtel IQ Cloud Telephony uses one unique number and offers caller ID options, call masking, toll-free calling, click to call, interactive voice response, and an outbound dialer. Airtel IQ can also embed voice, SMS, and IVR services in applications and digital properties. Pricing is on request, with Airtel Business offering product evaluation, demos, and quotation assistance.
Who it suits
Airtel IQ suits businesses that want voice, SMS, and WhatsApp communications for sales, customer support, payments, or transactions. Its listed use cases span banking and financial services, retail and eCommerce, logistics, manufacturing, telecom, and travel.
What it does well
- Unifies voice, SMS, and WhatsApp communications.
- Supports bot and live-agent WhatsApp interactions.
- Includes UPI payments and WhatsApp order management.
- Works with any POS system, according to Airtel.
- Supports 250 WhatsApp transactions per second.
- Offers more than 60 WhatsApp solution partners.
What to know first
- Pricing is available on request.
- The main Airtel IQ offering is aimed at enterprise use cases.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Airtel IQ | Pricing not listed; contact Airtel Business for details | On request |
As airtel.in lists them, read 30 Sept 2026. The maker's own page has the final word.
Getting started
- Visit the Airtel IQ website.
- Contact Airtel Business to discuss product evaluation and a demo.
- Request a quotation for the service.
- Choose the voice, SMS, or WhatsApp capabilities your business needs.
Verdict
Choose Airtel IQ if your business needs voice, SMS, and WhatsApp capabilities in one service, including messaging, telephony, or commerce workflows. Airtel offers product evaluation and demos to prospective customers. Look elsewhere if you need a price before contacting a sales team.
Questions
How much does Airtel IQ cost?
Airtel IQ pricing is available on request. Airtel Business offers quotation assistance.
Which channels does Airtel IQ support?
Airtel IQ supports voice, SMS, and WhatsApp.
What platforms does it support?
The listed platforms are web and API.
Can businesses use WhatsApp for payments and orders?
The offering describes UPI payments within WhatsApp, ONDC merchant onboarding, and WhatsApp-integrated order management.
Does Airtel IQ include cloud telephony?
Airtel IQ Cloud Telephony supports business calls through one unique number, with options including call masking, caller ID choices, and toll-free calling.
Who can businesses contact for assistance?
Airtel Business lists [email protected] and toll-free 1800-103-8325 for assistance.
Facts from Airtel IQ's own pages
- Airtel IQ Reach
- Airtel IQ Reach is a self serve platform aimed especially at small and medium businesses, with prepaid pay as you go plans and campaign analytics. · airtel.in, 30 Sept 2026
- Campaigns
- The service supports customized campaigns, personalized ad creatives, and cart abandonment campaigns. · airtel.in, 30 Sept 2026
- Channel fallback
- Airtel IQ can reroute messages through SMS, WhatsApp or voice. · airtel.in, 30 Sept 2026
- Channels
- Airtel IQ unifies communications across voice, SMS and WhatsApp. · airtel.in, 30 Sept 2026
- Cloud telephony
- Airtel IQ Cloud Telephony supports business calls through one unique number, with caller ID options, call masking, and toll-free calling. · airtel.in, 30 Sept 2026
- Embedded communications
- Businesses can embed voice, SMS and IVR services in applications and digital properties with a slice of code. · airtel.in, 30 Sept 2026
- Founded
- 1995 · airtel.in, 28 Sept 2026
- Headquarters
- India · airtel.in, 28 Sept 2026
- Intended customers
- Airtel describes enterprise use cases spanning banking and financial services, retail and eCommerce, logistics, manufacturing, telecom, travel, and other industries. · airtel.in, 30 Sept 2026
- Messaging features
- Features include rich media messaging, end-to-end encryption, two-way conversations routed between bots and agents, verified business profiles, campaign management, and delivery and read receipts. · airtel.in, 30 Sept 2026
- Partner ecosystem
- Airtel says businesses can choose from over 60 partners for tailored WhatsApp solutions. · airtel.in, 30 Sept 2026
- Partner network
- Airtel says businesses can choose from over 60 partners for tailored WhatsApp solutions. · airtel.in, 30 Sept 2026
- Payments and ordering
- The WhatsApp offering supports UPI payments, ONDC merchant onboarding, order management, and POS integration. · airtel.in, 30 Sept 2026
- Performance
- The WhatsApp API page states support for 250 transactions per second. · airtel.in, 30 Sept 2026
- POS integration
- Airtel says its WhatsApp plugin works with any POS system and supports digital invoicing. · airtel.in, 30 Sept 2026
- Product
- Airtel IQ WhatsApp Business APIs support business messaging for lead generation, customer support, bill payment, and orders and transactions. · airtel.in, 30 Sept 2026
- Security and privacy
- Airtel says IQ communications are encrypted and mobile or telephone numbers are masked. · airtel.in, 30 Sept 2026
- Support and pricing
- Airtel Business invites prospective customers to talk to an expert; the WhatsApp API page does not state a price. · airtel.in, 30 Sept 2026
- Support and sales
- Airtel Business offers product evaluation, a demo, and quotation assistance, and lists [email protected] and toll-free 1800-103-8325 for assistance. · airtel.in, 30 Sept 2026
- Support interactions
- Businesses can offer WhatsApp support through chatbots or real-time agent interactions, including personalized rich media content. · airtel.in, 30 Sept 2026
- Throughput
- Airtel states that WhatsApp Business API supports 250 transactions per second. · airtel.in, 30 Sept 2026
- Voice capabilities
- Cloud Telephony features include click to call, interactive voice response, an outbound dialer, customizable mobile and landline caller ID, toll-free calling, and number masking. · airtel.in, 30 Sept 2026
- WhatsApp use cases
- The WhatsApp offering supports lead generation, customer support, bill payment, and orders and transactions. · airtel.in, 30 Sept 2026