Apple TV+ is now called the Apple TV subscription, but the name change does not make everything in the Apple TV app part of that subscription. The app is where you discover and watch content; the subscription is Apple’s paid streaming service, formerly branded Apple TV+. Third-party channels, rentals, and purchases generally cost extra.
Apple TV app, Apple TV subscription, and Apple TV+ are different terms
Apple uses similar names for the viewing app and its streaming service. Apple Support says, “Apple TV+ is now Apple TV.” The service’s former name still appears in older articles and past billing records, so it is useful to recognize both names. Apple Support: Subscribe to Apple TV
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| Term | What it means | What it does not mean |
|---|---|---|
| Apple TV app | Apple’s app for discovering and watching Apple content, connected services, channels, and store items. Apple describes it as “All your TV. All in one app.” Apple TV app | Seeing a title in the app does not mean it is included in one subscription. |
| Apple TV subscription | Apple’s paid streaming service for Apple Originals, with sports features dependent on region and current rights. It was previously called Apple TV+. | It is not a pass for all channels, rentals, or purchases shown in the app. |
| Apple TV hardware | Apple’s set-top box, which can run the Apple TV app. | It is not required if you already have another compatible device. |
| Apple TV channels | Separate channel subscriptions that can be managed through the Apple TV app. | They are not automatically included with the Apple TV subscription. |
What does an Apple TV subscription include?
The subscription provides access to Apple’s streaming catalog, including Apple Originals. Sports availability can depend on your country, device, and the rights in effect at the time. Apple says availability and features may vary by region; check the current terms shown for your location. Apple Support: subscriptions and channels
MLS from the 2026 season
Apple announced on November 13, 2025, that all MLS matches would be available to Apple TV subscribers at no additional cost beginning with the 2026 season, and that standalone MLS Season Pass would conclude after the 2025 season. This is a dated announcement, not a guarantee that every sports feature is available in every territory or on every device; confirm the current local subscription terms. Apple Newsroom: MLS is coming to Apple TV starting in 2026 Apple Support: About MLS Season Pass subscriptions
#1 Best Overall
- 4K High Dynamic Range (Dolby Vision and HDR10) for stunning picture quality
- Dolby Digital Plus 7.1 surround sound
- A10X Fusion chip for ultra-fast graphics and performance
- Voice search by asking the Siri Remote
What costs extra in the Apple TV app?
The app can surface content that is not covered by the Apple TV subscription. Apple says third-party branded subscriptions and content available to rent or buy are excluded. A channel or a movie listing inside the app should therefore be treated as a separate charge unless the screen explicitly identifies it as included. Apple TV subscription details
- Third-party services and channels: require their own subscription unless a separate bundle or offer says otherwise.
- Rentals and purchases: are separate transactions, not part of the streaming subscription.
- Apple TV subscription: covers Apple’s service catalog, not all content accessible through the app.
Do you need an Apple TV device?
No. Apple says you can watch the subscription in the Apple TV app on compatible devices, including smart TVs and streaming devices. Apple TV hardware is one option, not a prerequisite. Compatibility varies by device and software version, so check Apple’s supported viewing information for your setup. Apple Support: Subscribe to Apple TV Apple Support: Watch on Apple TV hardware
Rank #2
- Advanced 4K streaming - Elevate your entertainment with the next generation of our best-selling 4K stick, with improved streaming performance optimized for 4K TVs.
- The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
- Cloud gaming, no console required – Stream Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and hundreds of games on your Fire TV Stick 4K Select with Xbox Game Pass and Luna via cloud gaming. Xbox Game Pass subscription and compatible controller required. Each sold separately.
- Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
- Wi-Fi 6 support - Enjoy smooth 4K streaming, even when other devices are connected to your router.
How much does Apple TV cost?
Price depends on country, offer, and eligibility. Apple’s U.S. subscription page listed $14.99 per month when checked October 4, 2026; that is a U.S. price at that date, not a worldwide or permanent rate. Check the subscription page for your country before signing up. Trial eligibility and promotions can vary. Apple TV U.S. subscription page
How to decide whether the subscription is right for you
Compare the subscription with what you actually want to watch and pay for, rather than assuming the Apple TV app is a single all-inclusive bundle.
Rank #3
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- Check the price and any offer for your country on Apple’s subscription page.
- Look for the Apple Originals you want in the service catalog.
- If sports matter, verify which coverage is currently available in your region and on your device.
- List any third-party channels or rentals you want; budget for them separately unless a specific offer includes them.
- Confirm that a device you already own supports the Apple TV app before considering Apple TV hardware.
Apple One may bundle Apple TV with other Apple services. Its value depends on whether you would otherwise pay for those other services; compare the current bundle terms in your region. Apple TV product and subscription information
Quick Recap
Rank #4
- The Google TV Streamer (4K) delivers your favorite entertainment quickly, easily, and personalized to you[1,2]
- HDMI 2.1 cable required (sold separately)
- See movies and TV shows from all your services right from your home screen[2]; and find new things to watch with tailored recommendations for everyone in your home based on their interests and viewing habits
- Watch live TV and access over 800 free channels from Pluto TV, Tubi, and more[3]; if you find an interesting show or movie on your TV, mobile app, or Google search, you can easily add it to your watchlist, so it’s ready when you are[2]
- Up to 4K HDR with Dolby Vision delivers captivating, true-to-life detail[4]; and you can connect speakers that support Dolby Atmos for more immersive 3D sound
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
