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1Repair Windows errors before they cause bigger problems2Fix the driver behind crashes, sound loss and screen glitches3Clear out junk files and repair common Windows errorsBusinesses can use video to build brand awareness, explain what they sell, attract qualified traffic and leads, help prospects decide, and educate customers after purchase. The most useful approach is to choose the business goal first, make a video suited to that goal, and measure an outcome closer to the goal than raw views.
1. Build brand awareness
Use a concise brand story, social video, or explainer to introduce who you serve, what problem you address, and what makes your offer recognizable. Keep the message consistent across the places your audience already spends time; the purpose is to help people recognize and remember the business, not to make every video a sales pitch.
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In Wyzowl’s 2026 report, 93% of video marketers said video had helped increase brand awareness. The survey covered 266 unique respondents in late 2025, including marketing professionals and online consumers. This is a reported experience, not proof that video alone caused awareness or revenue growth. Wyzowl’s 2026 Video Marketing Statistics
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- Useful formats: a short origin story, a founder or team introduction, or a clear overview of the problem the business solves.
- Measure: reach and awareness indicators. Keep them distinct from sales unless you have a method to connect exposure to purchases.
2. Explain a product or service
Show how the offer works rather than relying only on claims. A product demonstration, service walkthrough, or explainer can make an unfamiliar feature or process easier to understand. Show the actual steps, identify who benefits, and address a likely question.
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Wyzowl’s 2026 survey found that 93% of video marketers said video had helped increase understanding of their product or service. Separately, 96% of surveyed people said they had watched an explainer video to learn more about a product or service. Those findings describe survey responses, not a guarantee that a particular explainer will improve comprehension for every audience. Wyzowl’s 2026 report
- Useful formats: a feature demo, a service-process walkthrough, or a short answer to a common pre-purchase question.
- Measure: product understanding or comprehension where you can assess it, alongside relevant viewing and engagement data.
3. Attract traffic and generate leads
Make useful educational videos that answer a specific audience question, then offer a relevant next step: a detailed guide, a product page, a consultation, or a signup. The destination should match the video’s promise. A video about choosing a service, for example, should link to a page that helps viewers compare or evaluate that service—not an unrelated homepage.
In Wyzowl’s 2026 survey, 82% of video marketers said video had helped increase web traffic and 85% said it had helped generate leads. These are marketers’ reports, not independently verified effects. Wyzowl’s 2026 report
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- Useful formats: how-to videos, practical answers to common questions, and topic-specific explainers.
- Measure: qualified visits, click-throughs, and leads. Views alone do not show whether viewers were potential customers or took a meaningful next step.
4. Help prospects make a purchase decision
Use video to resolve the doubts that stand between consideration and purchase. A sales video or product demo can show the offer in context; customer proof can help prospects understand another buyer’s experience. Be specific about what the product does and avoid promises that the evidence cannot support.
Wyzowl’s 2026 survey reports that 83% of video marketers said video had directly increased sales; 85% of surveyed people said a video had convinced them to buy a product or service. These figures are survey responses, not a promised conversion lift or proof of causation. Wyzowl’s 2026 report
- Useful formats: a product demo, a sales explainer, or a customer case study that gives relevant context.
- Measure: sales using an attribution approach suited to your buying process. A view or click by itself does not establish that the video caused the purchase.
5. Educate and support customers
Help customers get value from what they have bought with onboarding, setup, troubleshooting, and FAQ videos. Make each one answer a discrete question, show the steps clearly, and keep instructions aligned with the current product or service. This can give customers a self-serve reference and may help reduce repetitive support needs.
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In Wyzowl’s 2026 survey, 57% of video marketers said video had helped reduce support queries. That is a reported experience, not a guarantee that support volume will fall in every business. Wyzowl’s 2026 report
- Useful formats: onboarding sequences, setup walkthroughs, and answers to recurring support questions.
- Measure: repeat support queries about the issue covered, along with customer engagement or retention where those measures fit your service.
How to choose the right goal and measure
Start with the audience and business question, then decide what a useful result would look like before publishing. Match the measure to the goal; do not treat a high view count as evidence of business impact by itself.
| Business goal | Video direction | Measure to consider |
|---|---|---|
| Awareness | Brand story, introduction, or short social video | Reach and awareness indicators |
| Understanding | Demonstration, walkthrough, or explainer | Comprehension or product understanding |
| Traffic and leads | Educational answer with a relevant next step | Qualified visits, leads, and click-throughs |
| Sales | Purchase-focused demo, sales video, or customer proof | Sales connected to video exposure with an appropriate attribution method |
| Customer education | Onboarding, setup, or FAQ video | Engagement, retention, or repeat support queries |
Wyzowl’s 2026 report shows that marketers use several ways to quantify return: 67% cited views, 63% engagement, 52% leads or clicks, 40% customer engagement and retention, 36% brand awareness or PR, and 32% bottom-line sales. The same report says 82% of marketers felt video marketing had given them a good return on investment. These are respondents’ reported practices and opinions; none of these measures, taken alone, proves incremental impact. Wyzowl’s report
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For B2B businesses, LinkedIn Marketing Solutions’ 2025 benchmark identifies awareness, trust, and conversions as leading goals behind B2B video efforts; it also names engagement rate, total views, and click-through rates among commonly used measures. The report attributes its research to Ipsos in March 2025, and its findings are specific to that B2B context rather than a universal ranking. LinkedIn Marketing Solutions’ B2B video report
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Make useful video without overbuilding production
Choose equipment around the job the video needs to do. YouTube’s guidance says there is no one-size-fits-all camera choice and recommends considering your production goals; its equipment overview covers camera, sound, lighting, and editing. YouTube Help: Video equipment tips
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Or let it run in the cloud
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