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World desk11 min

Why Your Site Doesn’t Load With www—and How to Fix It

When www fails, DNS, hosting, redirects, and HTTPS each need separate configuration. This guide shows how to identify the failing layer and restore a secure, canonical URL.
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If example.com works but www.example.com fails, the two hostnames are not automatically connected. www is a separate subdomain that needs its own DNS record, an explicit mapping at your hosting platform, and (for HTTPS) a certificate covering that exact name. Fix those layers in that order, then redirect one hostname to the other as your canonical address.

What is actually failing when www does not work?

Apex and www addresses look related to a person, but the internet treats them as different hostnames. In example.com, example.com is the apex (or root) domain. In www.example.com, www is a subdomain label. It does not automatically inherit a web destination from the apex.

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For a www visit to succeed, several independent layers must agree:

  • DNS: the authoritative DNS zone must contain a usable record for www.example.com.
  • Hosting configuration: the web server, application, or hosting platform must recognize www.example.com as a hostname for your site.
  • Canonical redirect: if you prefer one address, both names must work first so the non-preferred one can redirect to the preferred one.
  • TLS certificate: an HTTPS certificate must include the exact hostname the browser visits.

Cloudflare’s subdomain documentation summarizes the DNS requirement: a corresponding A, AAAA, or CNAME record should be created for a subdomain such as www, and the hosting provider must be able to serve that hostname. A www record can deliver the same content as the apex or act as the source of a redirect.

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Cloudflare also notes that a subdomain record helps ensure that visitors who type www. before the domain can still find the website or application. Without that record, a browser may report DNS_PROBE_FINISHED_NXDOMAIN before any web server is contacted.

Fix www in the correct order

Do these steps in sequence. Changing a redirect or certificate before DNS works makes the diagnosis harder.

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  1. Find the authoritative DNS provider

    Look up the domain’s active nameservers at the registrar or with a DNS lookup tool. The company where you bought the domain is not necessarily the company serving its DNS zone. Edit records at the provider named by the active nameservers. If you change records at an inactive DNS dashboard, nothing on the public internet changes.

  2. Inspect and clean up the www record

    Open the authoritative zone and search for every record whose name is www. Remove stale or conflicting entries before adding the record required by your host. A hostname normally uses one of these choices:

    • A: points www directly to an IPv4 address supplied by the host.
    • AAAA: points it to an IPv6 address supplied by the host.
    • CNAME: points it to a hostname supplied by the hosting platform.

    Do not copy an IP address from an unrelated service or guess a target hostname. Use the exact value shown in your hosting provider’s domain-mapping instructions. If an old CNAME, A, or AAAA record remains alongside a new, incompatible setup, resolvers can receive inconsistent answers.

  3. Add www to the hosting platform

    In the host’s dashboard, add www.example.com as an accepted, custom, mapped, or additional hostname. On a server you manage yourself, add the name to the web server’s virtual-host configuration and to the application’s allowed-host list, if it has one. DNS only directs traffic; it does not tell the origin which site to serve for that hostname.

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    A DNS record can therefore resolve correctly while the browser receives a 404, 401, default server page, or another customer’s site. Those are host-mapping problems, not DNS failures.

  4. Make both names resolve before redirecting

    Choose whether the apex or www address will be canonical. First verify that both names reach your site. Then configure one permanent redirect to the preferred address. Put the redirect in one deliberate layer—origin, CDN, or application—and make the destination use the same scheme and hostname everywhere. A redirect cannot rescue a source hostname that does not resolve.

  5. Enable HTTPS for the exact hostname

    The certificate presented during an HTTPS connection must contain www.example.com in its subject alternative names (SANs), or otherwise cover that exact name. A certificate valid only for example.com does not automatically make www.example.com valid. Google’s certificate troubleshooting guidance uses this exact mismatch as an example: when a user visits www but the certificate covers only the apex, the browser reports a name error.

    Request or activate a certificate that includes every hostname you intend to serve. If both apex and www are reachable, include both as alternative DNS names. Install or activate the certificate at the layer that terminates TLS: your origin for DNS-only traffic, or the edge service when traffic is proxied.

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  6. Remove certificate-validation blockers

    Automatic certificate issuance can fail even after DNS appears correct. Check that:

    • www resolves publicly to the expected service.
    • DNSSEC is valid; a broken signature can make a correct record appear unreachable.
    • CAA records, if present, authorize the certificate authority you are using.
    • Firewall, access-control, authentication, bot, or redirect rules do not block the validation path, especially /.well-known/*.

    Cloudflare’s domain-control-validation troubleshooting identifies these conditions as common blockers. Temporarily exempting the validation path from authentication or aggressive security rules is often necessary; restore the intended protection after issuance if your platform requires it.

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  7. Separate a local problem from a public DNS problem

    DNS_PROBE_FINISHED_NXDOMAIN means the resolver concluded that the name does not exist, but the cause can be local or authoritative. Test the hostname from a second network, such as a phone connection, and with more than one resolver. If other networks resolve it while one computer does not, flush that device’s DNS cache, restart the local resolver, or inspect VPN and security software. If every independent test returns NXDOMAIN, inspect delegation and the authoritative zone instead of changing browser settings.

A, AAAA, and CNAME: which www record should you use?

Use the type your hosting provider documents. The records are not interchangeable labels for the same thing.

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Record What it contains Use it when Operational consideration
A An IPv4 address Your host gives you a fixed IPv4 endpoint. Changes to the host’s IPv4 address require an updated record.
AAAA An IPv6 address Your host gives you an IPv6 endpoint and supports IPv6 traffic. A stale AAAA record can send IPv6 users to the wrong server even when the A record is correct.
CNAME Another hostname A managed platform instructs you to delegate www to its hostname. The target hostname must continue to resolve; do not replace it with a guessed IP.

An apex domain often has provider-specific restrictions on CNAME records, while a subdomain such as www is normally eligible for a CNAME. Follow the authoritative provider’s interface and your host’s exact instructions rather than creating multiple competing record types.

Choose a canonical URL: www or the apex

Neither form is inherently faster or more correct. The important property is consistency: one public URL should be preferred, and the other should redirect to it.

Choice Configuration Advantages Risks if configured poorly
www-canonical Serve https://www.example.com; redirect https://example.com to it. The www hostname is a clear subdomain boundary and can be moved to different infrastructure independently of the apex. The www record and host mapping must remain present; omitting either breaks the canonical address.
apex-canonical Serve https://example.com; redirect https://www.example.com to it. The shorter address is displayed to visitors. Both the apex and www still need DNS, host mapping, and certificate coverage before the redirect works.

Use one permanent redirect after confirming both HTTPS endpoints work. Update internal links, sitemap entries, canonical tags, cookies, and analytics settings to the same hostname. A redirect loop usually means two layers disagree—for example, an origin redirects to the apex while an edge rule redirects back to www—or an HTTPS-aware proxy is being treated as plain HTTP by the origin.

Direct origin or proxied CDN: what changes?

A DNS-only design sends the browser to the origin address returned by DNS. The origin server presents the certificate and handles the HTTP request. In a proxied design, DNS returns the edge service’s address; the edge presents the public certificate and then connects to the origin according to the configured TLS mode.

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Aspect DNS-only (direct origin) Proxied/CDN
Public DNS answer Origin IP address or a host-resolved address. Edge service address.
Public certificate Presented by the origin. Presented by the edge; the origin may also need a separate certificate for the edge-to-origin connection.
Typical www failure Origin lacks a www certificate or virtual-host entry. Edge certificate is not active for www, proxy status is inconsistent, or origin TLS does not match the edge configuration.
Diagnostic focus Origin DNS, virtual host, firewall, and TLS configuration. Edge hostname mapping, proxy status, edge certificate, and origin TLS.

Cloudflare lists missing certificate coverage and unproxied DNS records among common causes of VERSION_OR_CIPHER_MISMATCH. Check whether www is proxied or DNS-only, confirm certificate activation at that layer, and then verify origin TLS when traffic is sent directly to the server.

Diagnose the error you see

Browser or server result Likely layer What to check
DNS_PROBE_FINISHED_NXDOMAIN or “name not resolved” DNS or local resolver Authoritative delegation, the www record, DNSSEC, and results from another network and resolver.
404, 401, or a different site Host mapping or origin virtual host Add www in the hosting dashboard; check the web server’s hostname configuration and application allow-list.
Certificate name mismatch TLS certificate coverage Inspect the certificate’s SAN list and issue or activate one containing www.example.com.
VERSION_OR_CIPHER_MISMATCH Edge/origin TLS and proxy mode Confirm proxy status, edge certificate activation, supported TLS settings, and origin certificate when the connection is direct.
Redirect loop Conflicting redirect layers Identify whether the origin, CDN, or application redirects; choose one canonical URL and align scheme detection.
Certificate issuance or renewal fails Domain-control validation Check public DNS, DNSSEC, CAA authorization, and access to /.well-known/*.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

Practical tests before and after the change

Run tests from a terminal as well as a browser. Replace the example domain with yours.

  1. Query the www record: use dig www.example.com A, dig www.example.com AAAA, and dig www.example.com CNAME on macOS or Linux. On Windows, use nslookup -type=A www.example.com and repeat for AAAA and CNAME. An answer from the authoritative service should match the value your host supplied.
  2. Compare resolvers: query a resolver you normally use and an independent public resolver. If answers differ, caching, delegation, DNSSEC, or a stale record may be involved; do not assume the browser is at fault.
  3. Check HTTP behavior: run curl -I http://www.example.com and curl -I https://www.example.com. Confirm that the status and Location header show the one intended redirect, or that the preferred hostname returns the expected success response.
  4. Inspect the certificate: in a browser, open the padlock and view certificate details. Confirm that www.example.com appears in the SAN list and that the certificate is currently valid. For a command-line check, openssl s_client -connect www.example.com:443 -servername www.example.com requests the certificate using the correct SNI name.
  5. Test the origin separately when using a proxy: use the host’s documented origin-testing method. The public edge can be healthy while the edge-to-origin connection fails, or vice versa; keep those paths separate in your diagnosis.

DNS caches can preserve an earlier answer until their record lifetime expires. During that interval, different networks may temporarily observe different states. Continue testing from more than one resolver, but do not repeatedly edit the zone in response to a single cached result.

Common configuration mistakes and their fixes

The record was added at the registrar, but the domain uses different nameservers

Verify active nameservers first. Move the record to the DNS provider those nameservers identify, or intentionally change delegation and wait for that delegation change to take effect. A record in an unused zone has no public effect.

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A CNAME and A/AAAA records conflict

Remove obsolete records for the same www name and keep the single arrangement required by the host. A CNAME delegates the name; an A or AAAA binds it to an address. Mixing old and new instructions can produce inconsistent answers.

DNS works, but the host returns a default page

Map www in the hosting control panel and add it to the origin’s virtual-host configuration. Check that the application is not rejecting the Host header or requiring a separate site identifier.

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Only www has an SSL warning

Compare the certificate names for the apex and www. Obtain coverage for both names if both are reachable, then activate the certificate at the correct TLS termination layer. A certificate for the apex alone cannot validate a www visit.

HTTP works but HTTPS fails during certificate issuance

Make sure the validation URL is publicly reachable, DNSSEC validates, and CAA records permit the selected certificate authority. Remove rules that force authentication, block automated validation, or redirect /.well-known/* somewhere inaccessible.

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The redirect keeps bouncing between www and the apex

List every redirect rule at the CDN, origin, web server, framework, and application. Delete duplicates, set one canonical destination, and ensure the origin correctly reads the original HTTPS state from the proxy. Test with headers using curl -I until one request produces one predictable destination.

When the problem is local rather than your DNS zone

If the site works on a different network but not on one computer or office connection, investigate the local path before changing public records. Flush the operating system’s DNS cache, restart the local router or resolver, disable a VPN temporarily, and check security software that intercepts DNS or HTTPS. Compare the result with a mobile connection and independent resolvers. A local NXDOMAIN or stale answer should not lead you to delete a correct authoritative record.

Conversely, if every network reports NXDOMAIN, the issue is almost certainly public DNS: a missing www record, incorrect nameserver delegation, a typo in the record name, or an invalid DNSSEC chain. Correct that authoritative condition first; browser cache clearing cannot create a DNS record.

Final verification checklist

  • The domain’s active nameservers point to the DNS zone you edited.
  • www.example.com has the A, AAAA, or CNAME value specified by the host, with obsolete conflicts removed.
  • The hosting platform and origin virtual host explicitly accept www.
  • Both apex and www resolve before either is redirected.
  • Your chosen canonical hostname is documented in redirects, internal links, sitemap, cookies, and analytics.
  • The certificate SAN list covers every hostname users can reach over HTTPS.
  • DNSSEC and CAA settings do not block certificate validation.
  • /.well-known/* remains reachable for validation.
  • Proxy status, edge certificates, and origin TLS agree with whether traffic is direct or proxied.
  • Independent networks and resolvers show the same intended DNS and redirect behavior.

Once those checks pass, a visitor who types either form of the address will reach the same site securely, with one consistent URL serving as the canonical destination.

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