Push video on demand (Push VoD) is a way of delivering video in which a provider sends selected programs to a viewer’s device before the viewer asks to watch them. The device stores those programs locally so they can be selected later. It is different from premium video on demand, which is also abbreviated PVOD and describes premium titles or access pricing—not advance delivery to a device.
How Push VoD works
In a typical Push VoD setup, the provider chooses which videos to make available and delivers them ahead of a viewer’s request. A compatible receiver—historically, often a personal video recorder (PVR) in a set-top box—stores the files. Later, the viewer browses the stored titles and selects one to play.
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- The provider selects or schedules content. The viewer does not have to request each title before delivery begins.
- The content is sent in advance. Some systems have used spare broadcast capacity to deliver programs ahead of time.
- A local device stores the programs. In the PVR-based implementation described by Ofcom, content is held in a reserved part of the recorder’s storage.
- The viewer chooses a stored program. Playback can begin from the local copy rather than waiting for that title to arrive over a live stream at that moment.
Push VoD is a delivery and storage approach, not a promise that every title will play instantly or without buffering in every service. Results depend on the device, the delivery system, and whether the content has already been stored.
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| Term | What it describes | What the viewer typically experiences |
|---|---|---|
| Push VoD | How content is delivered and stored | Selected programs arrive before the viewer asks for them and are stored locally for later viewing. |
| Pull or on-demand streaming | Delivery after selection | The viewer chooses a title and the service delivers or streams it in response. General video on demand lets people choose when to view content. |
| Near video on demand | Scheduled start times | The viewer chooses among staggered starts of a program, rather than receiving a fully individualized stream. Push VoD has been described in combination with near-VoD and a PVR-capable receiver. |
| TVOD | Transactional payment | The viewer pays for an individual rental or purchase; rental access is often limited to a set period. |
| SVOD | Subscription payment | The viewer pays a recurring fee for access to a catalogue. |
| Premium VoD (PVOD) | Premium positioning or access pricing | A premium title, such as a film offered early or at a higher price. This is a different meaning of PVOD from push delivery. |
These labels do not all describe the same thing. Push VoD concerns how content reaches and is stored on a device; TVOD and SVOD concern how access is sold. A service’s payment model and delivery method are therefore not necessarily competing categories.
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What Push VoD is useful for—and its limits
- Playback may be ready sooner: If a title has already been stored, the viewer does not need to wait for that title to download at the moment of selection. That mechanism can reduce dependence on a real-time stream for that title, but it does not guarantee buffer-free playback in every setup.
- It can reduce reliance on continuous broadband delivery: Ofcom’s historical account describes Push VoD in systems with connectivity or bandwidth constraints. That historical use does not establish how a particular current service performs.
- The locally available catalogue is limited: A receiver has finite storage. When programs occupy a reserved portion of a PVR, the capacity of that portion constrains how many titles can be kept available.
- Availability depends on the service and equipment: A PVR-capable receiver is part of the described implementation, but that does not establish compatibility with a particular current device, provider, or region.
What equipment do you need?
There is no universally compatible Push VoD box established here. In the PVR-based model, the essential category is a compatible receiver or set-top box with local storage and support from the provider for delivering and playing pushed content. Before buying equipment, check with your TV platform or provider that Push VoD is offered in your region and that the specific receiver is supported. A device merely having a hard drive or recording feature does not, by itself, confirm that it can receive a provider’s Push VoD catalogue.
One similarly named service that is not Push VoD
StreamNeo keeps a YouTube channel live by looping videos uploaded by the channel owner from the cloud. That is a different use of prerecorded video: it does not describe a provider preloading a viewer’s device for later on-demand playback. If you are looking for that separate YouTube workflow, you can start a StreamNeo trial.
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Frequently Asked Questions
Does Push VoD require an internet connection while watching?
Not necessarily for a title already stored locally, but the exact connection requirements depend on the provider and device. The definition alone does not establish the behavior of a specific service.
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Is Push VoD still available on every TV platform?
No universal availability is established. Ask your provider whether it offers Push VoD in your region and which receivers it supports.
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