Europe’s proposed EU Inc. framework should make it easier to start and finance a company without making trust depend on a founder’s promises or a platform’s own assurances. The SEC’s accounts of Theranos and FTX point to two distinct risks: investors may be misled about what a product can do, or insiders may conceal conflicts and bypass controls. The practical lesson is that digital speed and simpler procedures need to be matched by verifiable claims, visible conflicts and accountability.
What is EU Inc., and is it already in force?
EU Inc. is a European Commission proposal for an optional, harmonised corporate legal regime that would sit alongside national company forms. The Commission presented it on 18 March 2026, aiming to make it simpler to form, finance, operate and close a company across the EU. Its case for a shared regime starts from a landscape of 27 national legal systems and more than 60 company legal forms, according to the Commission.
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The Commission’s public summary describes proposed digital registration within 48 hours for a maximum of €100, no minimum share capital, simplified procedures across a company’s lifecycle, and safeguards against fraud and abuse. It also says national employment and social laws would continue to apply. These are proposed features, not services companies can rely on as current law. The Commission called on the European Parliament and Council to agree on the proposal by the end of 2026; that timetable is an institutional objective, not confirmation of enactment or of the final rules.
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What does the Theranos case suggest EU Inc. should scrutinise?
Separate proven capability from the innovation story
In a 2018 enforcement release, the U.S. Securities and Exchange Commission said Theranos and its executives raised more than $700 million from investors while allegedly exaggerating or making false statements about the company’s technology, business and financial performance. The SEC said investors were led to believe that Theranos’s portable analyzer could perform comprehensive testing from finger-prick samples. Its release said the proprietary analyzer could complete only a small number of tests and that most patient testing was done on modified or standard commercial analyzers. The SEC also described alleged false claims about Defense Department deployment and revenue. These are the SEC’s allegations and account; the amount raised is not a measure of fraud prevalence or loss.
The design lesson is not that every new company should face the same proof burden. It is that a compelling future vision should not be confused with evidence of what a product can do now. Where investment claims turn on technical performance, the framework and the people using it should be able to distinguish:
- capabilities demonstrated in practice from capabilities still in development;
- results validated independently from claims made only by the company; and
- the company’s own technology from third-party systems or workarounds on which the service actually depends.
This is a recommendation drawn from the case, not a claim that the Commission’s proposal already prescribes a particular disclosure rule. SEC Chair Gary Gensler put the underlying principle this way in the 14 March 2018 SEC release: “Innovators who seek to revolutionize and disrupt an industry must tell investors the truth about what their technology can do today, not just what they hope it might do someday.”
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Make connected-party dealings and exceptions visible
In a 2022 release about its complaint, the SEC alleged that FTX raised more than $1.8 billion from equity investors while concealing that customer funds were diverted to Alameda, that Alameda received special treatment on the platform—including a virtually unlimited customer-funded line of credit—and that FTX had material exposure to Alameda’s illiquid assets. The SEC said investors had been told FTX was safe and used sophisticated risk measures. A later SEC release said consent judgments resolved the SEC litigation against former executives without the defendants denying the allegations. The fundraising figure comes from the SEC’s account; it should not be compared with Theranos’s as a measure of relative misconduct or loss.
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The case illustrates why a company’s description of its own controls cannot, on its own, establish that those controls work. A safeguard is weak if insiders can override it or receive exceptions that ordinary customers cannot. For EU Inc., the questions to test are whether ownership and connected-party relationships can be understood, whether material conflicts and transactions are visible to those who need to assess them, and whether controls apply to insiders as well as users. SEC Chair Gary Gensler described the SEC’s allegations in the 13 December 2022 release as follows: “We allege that Sam Bankman-Fried built a house of cards on a foundation of deception while telling investors that it was one of the safest buildings in crypto.” The word “allege” is essential: the quotation describes the SEC’s complaint, not a general finding about companies or digital platforms.
These points do not establish that any particular board structure, audit requirement or enforcement mechanism would have prevented FTX. They do show why assurances about risk management need to be testable, and why related-party privileges should not disappear inside a company’s own account of its operations.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How can faster formation coexist with stronger safeguards?
The useful policy test is not whether EU Inc. is simply fast or cautious. It is whether lower procedural friction preserves the information and accountability needed to assess a company. The following are criteria for evaluating the proposal and any amendments, not claims that the proposal already includes specific mechanisms or that the measures have proven effects:
- Formation speed and filing quality: Does a quick digital process still make identity and filing information reliable enough to support trust in the resulting company record?
- Easier financing and meaningful transparency: Can investors understand ownership, related-party dealings and conflicts as companies raise funds and transfer shares?
- Digital operation and auditability: Can relevant company information and control decisions be checked, rather than resting only on the company’s own account?
- Restarting after failure and accountability: Can a streamlined path to close or restart a business avoid obscuring responsibility for misconduct?
There is a real balance to strike. Requiring costly, repetitive procedures without regard to a company’s circumstances could undermine the proposal’s competitiveness aim. But streamlining a process is not the same as verifying what is filed or claimed. A sound framework would seek to reduce duplicated administrative work while keeping material claims, conflicts and control responsibilities open to meaningful scrutiny. The cases identify risks for that design discussion; they do not provide comparative evidence that one specific regulatory choice would prevent future fraud.
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What should investors and policymakers take from the cases?
For investors, the two cases point to different due-diligence questions. In a technology-led company, ask what the product demonstrably does today, how that has been validated, and whether the business depends on outside systems not made clear in the pitch. In a platform or group with connected businesses, ask who benefits from exceptions, where customer or company funds can move, and whether the stated controls constrain insiders too.
For policymakers, the cases are warnings against treating startup fraud as one problem with one remedy. Theranos concerns alleged misrepresentation of product capability and business performance; FTX concerns alleged concealed related-party privileges, diversion of customer funds and ineffective safeguards. Neither case proves that U.S. and EU startup fraud rates differ, nor that EU Inc. will reduce or increase fraud. The policy opportunity is narrower and more practical: make company formation and financing less burdensome while ensuring that important representations, relationships and responsibilities remain verifiable.
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