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Ubisoft has placed Creative House 2 under the Massive Entertainment identity, grouping The Division, Ghost Recon, Splinter Cell and original games including March of Giants within one portfolio. The announcement describes a shared organizational identity—not a confirmed move of every franchise team to Massive’s Swedish studio, or the reveal of a new game or release date.
What Ubisoft announced
In its announcement, Ubisoft says Creative House 2 teams will operate under the Massive Entertainment identity. The company identifies The Division, Ghost Recon, Splinter Cell and new original intellectual property, including March of Giants, as part of the portfolio.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
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Tom Clancy's Splinter Cell - Xbox (Renewed) | $21.53 | Buy on Amazon |
| 2 |
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Tom Clancy's Splinter Cell Pandora Tomorrow - Xbox | $5.49 | Buy on Amazon |
| 3 |
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Tom Clancy's Splinter Cell Blacklist | $40.62 | Buy on Amazon |
| 4 |
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Tom Clancy's Splinter Cell - Xbox | $41.44 | Buy on Amazon |
| 5 |
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Tom Clancy's Splinter Cell Conviction (Renewed) | $13.64 | Buy on Amazon |
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Ubisoft also says it will publish and distribute games developed under the Massive Entertainment brand. That is a statement about the brand’s portfolio and Ubisoft’s role; it does not say that every listed franchise will be made by one studio or that all of its teams have physically relocated to Sweden.
How the change fits Ubisoft’s reorganization
The move follows Ubisoft’s January 21, 2026 reset of its operating model, portfolio and organization. The company described Creative Houses as integrated units combining development and go-to-market functions, with financial responsibility. It assigned Creative House 2 to competitive and cooperative shooter experiences, naming The Division, Ghost Recon and Splinter Cell among its franchises. Ubisoft also said it had reviewed its three-year roadmap and changed projects and development schedules. (January reset announcement)
#1 Best Overall
- Disc only. Original case and manual not included. Will come packaged in a generic case.
- This renewed game has been cleaned, tested, and shows minimal wear.
Ubisoft co-founder and CEO Yves Guillemot described the purpose of the new structure: “At the center of this transformation are our Creative Houses, integrated business units now combining production and publishing and therefore unifying the gamer relationship.”
What it means for Splinter Cell and Ghost Recon
Both franchises now sit within the portfolio Ubisoft has associated with the Massive Entertainment identity. That tells readers how Ubisoft is organizing and presenting this part of its game business; it does not identify the specific development team for a future title, announce a new Splinter Cell or Ghost Recon game, or establish where any such game would be developed.
Rank #2
- Incredible real movement and control - you can even shift Sam's weight when preparing him for a split jump between two walls
- Exciting new moves maximize Sam's lethal fighting skills -- spin out of the shadows and kill silently
- All-new moves and levels - fight in jungles, on rooftops, on top of(and under) a moving train
- Advanced AI makes it harder than ever to get past enemies - if you reveal yourself they'll get reinforcements and put on armor
- Weapons now have secondary functions that can be equipped on the fly - be amazed at the advantage you get from the red dot of the laser sight
Ubisoft’s May 20, 2026 update said it was finalizing Creative House 2’s General Manager and leadership team. It also described a stronger pipeline for fiscal years 2027–28 and 2028–29 that included Ghost Recon. This is a broad company outlook, not confirmation of a particular game’s launch date. (May 2026 update)
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Quick Recap
Best Value
- A unique co-op mode known as "Prologue" featuring an exclusive story mode full of new characters, settings, four exclusive maps and more. It is only available within Conviction's Co-op mode.
- A full arsenal of cutting-edge technologies like the Last Known Position system, that allows you to outflank foes and set traps, and the Mark and Execute feature that allows you to tag enemies and environments for elimination.
- A unique storytelling style that keeps you on the edge of your seat as you navigate the explosive world of a renegade agent where trust is impossible and justice requires you to go above the law.
- A revolutionary new graphic direction delivering an utterly seamless gameplay experience that’ll keep you totally engrossed in the story of Sam Fisher.
- Xbox LIVE support made up of addictive multiplayer modes, content downloads, messaging and voice support and more designed to amp up the dramatic intensity like never before.
Rank #4
- ESRB Rating: Teen
- Genre: Action/Adventure
Rank #3
- OWN YOUR PLAY STYLE: Splinter Cell Blacklist builds on the stealth roots of the franchise, while exploring new directions to embrace the realms of action and adventure. Players can define their personal play styles and be rewarded for those choices.
- TOOLS OF THE TRADE: Fans of stealth will be happy to make the most of Sam's sneaking abilities to abduct and carry enemies, while Killing in Motion allows the player to strike with surgical precision by marking and executing multiple enemies in one fluid motion.
- SPIES VS. MERCS RETURNS: Spies vs. Mercs is back with a new take on asymmetrical gameplay. Players will be able to face off in teams of 4 while creating their very own Spy or Merc according to their playstyles via thorough customization elements. The original Classic Spies vs. Mercs experience also makes its long awaited comeback for the fans.
- COOP: Co-Op is back and bigger than ever with 14 maps & 4 mission types. While you play you also earn in-game currency and unlock additional weapons or gadgets via specialized missions assigned by Grim, Briggs, Charlie and Kobin.
What remains unconfirmed
- A physical team transfer: Ubisoft’s announcement establishes a shared identity, not that every franchise team moved to Massive’s Swedish studio.
- Who will make each game: Portfolio membership does not specify which team will develop a particular title.
- A release schedule: The company-wide pipeline reference to Ghost Recon does not provide a project-specific date, and the current announcement does not give release dates for unannounced projects.
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