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The 2026 Toshiba REGZA ArtVision G700S and Samsung The Frame both aim to make a television look at home on a wall, but their clearest differences are how they handle art and what they cost. Ecoustics reports that Toshiba includes more than 3,000 artworks without a subscription, while Samsung offers a rotating free selection and charges for full Art Store access. In the reported US prices, the 75-inch G700S is $2,999.99—more than Samsung’s $1,999.99 75-inch The Frame and $2,799.99 75-inch Frame Pro. Toshiba’s specifications and prices here are reported by ecoustics, not independently verified; check current listings before buying.
How the G700S and The Frame differ
The G700S’s strongest reported selling point is an included art collection with no subscription, alongside Fire TV. Samsung’s The Frame has a more explicit art-store model: free selections are available, but the complete catalog requires a paid subscription. Both are designed as art-display televisions, but the available sources do not establish that one produces better-looking artwork or television pictures.
| Comparison | Toshiba REGZA ArtVision G700S | Samsung The Frame 2026 |
|---|---|---|
| Art access | More than 3,000 curated works included without a subscription, according to ecoustics. [ecoustics] | Samsung says Art Store Streams adds 30 curated works monthly and offers over 350 free works to explore per year; full Art Store access requires a paid subscription. Samsung’s announcement describes a catalog of 5,000+ works by 800+ artists. [Samsung] |
| Screen and glare treatment | Matte anti-glare screen, according to ecoustics. [ecoustics] | Samsung specifies Glare Free technology. [Samsung] |
| Frame and mounting | Ecoustics reports an included two-tone White Oak frame and UltraSlim wall mount. [ecoustics] | Samsung lists configurable bezels; it names Deco TV Frames as a partner for more elaborate options. Check compatibility for the exact TV generation. [Samsung] |
| Smart-TV platform | Fire TV, according to ecoustics. [ecoustics] | Not stated in the cited 2026 announcement or product page. |
| Refresh-rate claim | 165Hz native, as listed by ecoustics; this is a reported specification, not an independent measurement. [ecoustics] | Up to 144Hz Motion Xcelerator, per Samsung’s announcement. Its footnotes specify gaming limitations; check the announcement for conditions. [Samsung] |
| Independent test evidence | No independent G700S measurements or controlled comparison with The Frame are established by the available sources. | RTINGS tested a 65-inch 2026 The Frame; its review says results also apply to the 55-, 75-, 85- and 98-inch versions. [RTINGS] |
US prices by screen size
The price comparison below uses published US MSRP figures, not a guarantee of current retailer prices. Ecoustics also reported Amazon prices for the Toshiba at the time of its article update; those are a dated snapshot and may no longer be available.
| Screen size | G700S MSRP | Samsung The Frame MSRP | Samsung Frame Pro MSRP |
|---|---|---|---|
| 55-inch | $1,099.99 (ecoustics) [source] | $1,199.99 (Samsung announcement) [source] | $1,499.99 (Samsung announcement) [source] |
| 65-inch | $1,299.99 (ecoustics) [source] | $1,499.99 (Samsung announcement) [source] | $1,999.99 (Samsung announcement) [source] |
| 75-inch | $2,999.99 (ecoustics) [source] | $1,999.99 (Samsung announcement; also listed on Samsung’s US product page) [announcement; product page] | $2,799.99 (Samsung announcement) [source] |
| 85-inch | Not stated by ecoustics. | $2,999.99 (Samsung announcement) [source] | $3,999.99 (Samsung announcement) [source] |
| 98-inch | Not stated by ecoustics. | $4,499.99 (Samsung announcement) [source] | Not stated in Samsung’s announcement. |
At 55 and 65 inches, the reported G700S MSRP is below the standard Frame’s announced MSRP. At 75 inches, the relationship reverses: the G700S is listed above both Samsung models. Ecoustics separately reported G700S Amazon prices of $899 for 55 inches, $1,097 for 65 inches and $2,999 for 75 inches at the time of its update. Verify live listings and compare the same size before deciding; these figures do not establish which set is better value overall.
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What the reported G700S specifications tell you
Ecoustics lists the G700S as a 4K UHD (3840 × 2160) QLED television with an edge-LED backlight, Fire OS, Dolby Vision and Dolby Vision IQ, HDR10 and HDR10+ variants, and a 165Hz native refresh rate. Its reported connections include four HDMI inputs, one with eARC, optical audio out, USB 2.0 and 3.0, Ethernet, Wi-Fi and Bluetooth 5.4. These are specifications reported by ecoustics, not independently measured performance results.
The same report describes a profile as slim as 1.2 inches, Ambient Mode, a matte screen, a White Oak frame and an included close-to-wall UltraSlim mount. Those details may matter if the television will stay on a prominent wall: check the exact package and installation requirements for the size you intend to buy.
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Art access, glare and the room you watch in
Choose by how you plan to use art mode
Toshiba’s reported collection of more than 3,000 works is included without a subscription. Samsung’s model combines a free monthly selection—30 new curated works, with over 350 free works to explore per year—with a larger Art Store that requires a paid subscription. Samsung also claims the full store has more than 5,000 works by over 800 artists. Those catalog counts come from the companies’ reporting and do not compare the quality, licensing terms or suitability of individual works.
Consider reflections and ambient light
Both makers describe anti-glare treatments: ecoustics reports a matte anti-glare display for Toshiba, while Samsung specifies Glare Free technology for The Frame. Those labels alone do not show which screen handles reflections better in a particular room. Window placement, lamps and viewing angle can all affect what you see; if glare is a decisive concern, seek a direct comparison under lighting like your own.
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Refresh-rate numbers are not a picture-quality verdict
The G700S’s reported 165Hz native rate and Samsung’s “up to 144Hz” Motion Xcelerator figure are not directly interchangeable proof of gaming or motion performance. Samsung’s announcement includes conditions and gaming limitations in its footnotes, while no independent G700S testing or controlled G700S-versus-Frame test is established here. Check the exact supported resolution, connection and gaming mode for the devices you plan to use rather than choosing on the headline hertz number alone.
What independent testing does—and does not—show
RTINGS’ review of Samsung The Frame 2026 is dated July 14, 2026, and notes a test-bench update on September 18, 2026. RTINGS says it bought and tested a 65-inch unit and that its results apply to the other listed sizes. It characterizes the standard Frame as an entry-level lifestyle TV and notes that Frame Pro adds picture-enhancing features; its comparison summary says the standard Frame is not as bright as the cited Hisense CanvasTV 2026. Those findings apply to Samsung, not Toshiba. They cannot establish how the G700S compares in brightness, color, reflections, motion or overall picture quality.
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Which one makes more sense for your priorities?
- Consider the G700S if its reported subscription-free art collection, Fire TV, included White Oak frame and mount, or smaller-size MSRP fit your priorities. Confirm those package details and the live price with the seller.
- Consider The Frame if you prefer Samsung’s Art Store access model, configurable bezel options, or want to evaluate a model with independent testing available. Full Art Store access requires a paid subscription.
- Compare Frame Pro separately if you are considering the 75-inch tier: its announced $2,799.99 MSRP sits between the listed prices of the 75-inch standard Frame and G700S. Samsung describes it as adding picture-enhancing features, but that does not substitute for a direct G700S comparison.
- Wait for better evidence if your choice depends mainly on measured picture quality or gaming performance. The available information does not provide a controlled head-to-head test.
Why the “growing art TV market” needs context
Art TVs form a recognizable category of televisions designed to display art and use customizable frames. Samsung’s 2026 announcement cites Circana’s US “Frame TV Included” retail-tracking classification for the 12 months ending December 2025, defining the attribute around a customizable interchangeable frame or the ability to put a frame over the TV. The cited passage gives no market-size total or growth rate, so it does not quantify how quickly the category is growing.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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