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To get more sales online, connect the steps customers take: help nearby people find your business, make it easy to call, visit, book or buy, choose the right online sales channel, and add software only when it solves a real workflow problem. A service business, a walk-in shop and a product seller need different combinations of technology; there is no single best stack for all three.
Start with the action you want a customer to take
Before choosing software, decide what a customer should do after finding you. A local service provider may want a call or appointment booking. A shop may want a visit or an online purchase. A product maker may need a checkout that can serve customers beyond the neighborhood.
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Build the technology around that action, rather than adding tools simply because they are available. The basic path is discovery, a clear next step, a way to complete the transaction, and a manageable process for following up.
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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Make local discovery lead somewhere useful
A Google Business Profile can give customers ways to connect with a business, including phone calls, bookings, reservations, reviews, messages and requests for directions. Google says more than 19.5 million U.S. businesses were connected directly with customers at no cost in 2025. That is a platform reach figure; it does not mean each business received a sale.
#1 Best Overall
- Large Touch Screen Display: Features a 17 inch touch screen display monitor for easy navigation and operation
- Complete POS System: Includes PC controller and POS software built in for seamless point of sale management
- Secure Cash Storage: Comes with a cash drawer for safe and organized cash handling during transactions
- Customer Receipt Printer: Equipped with a receipt printer to provide customers with printed transaction receipts
- Kitchen Order Printer: Includes a dedicated kitchen order printer for efficient order management and food preparation (long cord included)
Use the profile to route customers toward the action that matters to your business. Keep its contact details, hours and service area consistent with your website, and make the booking, contact or purchase route easy to identify. These are practical ways to reduce friction; the cited Google figures establish the available action types, not that any particular listing tactic increases sales.
Choose an online sales route for products
If you sell products, decide whether an owned website or app, an ecommerce marketplace, or both fit your business. An owned store gives you a place to manage your web presence and customer experience. A marketplace can put products on another place where customers already shop. The right balance depends on your operation and where your customers are likely to buy.
Rank #2
- Large Touch Screen Display: Features a 19 inch XL touch wide screen display monitor for easy navigation and operation
- Complete POS System: Includes POS controller and POS software built in for seamless point of sale management
- Secure Cash Storage: Comes with a cash drawer for safe and organized cash handling during transactions
- Customer Receipt Printer: Equipped with a receipt printer to provide customers with printed transaction records
- Kitchen Order Printer: Includes a dedicated kitchen order printer for efficient order management and food preparation (25ft cord included)
| Route | What it is useful for | What to consider |
|---|---|---|
| Your own website or app | A direct online storefront where you manage the customer experience and your business’s web presence. | You are responsible for operating and maintaining that storefront. The cited data does not establish its fees, conversion rate or profitability compared with a marketplace. |
| Ecommerce marketplace | An additional place to offer products where customers may already shop. | It is a separate sales route from your own site or app. The cited data does not establish marketplace fees, conversion rate or profitability. |
| Both | Can combine an owned storefront with an additional marketplace channel if that suits the business. | Consider whether managing both routes fits your products and day-to-day operation; no source here establishes that this approach is best for every seller. |
Eurostat’s 2026 edition, reporting 2025 data, says 24% of EU businesses conducted e-sales; 8% sold through their own website or app, and 9% used an ecommerce marketplace. These are shares of businesses, not shares of sales or measures of channel profitability. They show that both routes are used, not that one is universally better.
Add software to remove a specific bottleneck
Choose tools by the job they do, and start with the point in the customer journey or business workflow that is hardest to manage:
Rank #3
- Windows 11 PROFESSIONAL POS TERMINAL - Equipped with Intel Core i5 High-Performance CPU, 4 GB Memory, and 128 GB Hard Disk. It also offers versatile connectivity options, including two serial ports, four USB ports, an HDMI output, an audio input, a DC 12V power input, and an Ethernet port.
- SLEEK & COMPACT DESIGN - Volcora POS Terminal is designed to take up as little space as possible so you can focus on better utilization of the counter space. Our sleek yet heavy-duty metal base ensures the terminal is well-stabled while taking orders with style. Suitable for any business such as retail stores, quick service restaurants, dine-in restaurants, cafes, bars, and more.
- DUAL WIDE TOUCHSCREEN - Terminal comes with one 15.6" capacitive LCD touchscreen and one 11.6” capacitive LCD touchscreen for customer display, combined with 1366x768 high-resolution, makes it easy to read and touch with minimal effort. Our POS Terminals can also withstand over 15000 hours of screen time with little to no quality sacrifice.
- IN THE BOX - Volcora 15.6" & 11.6” Dual-TouchScreen Windows 11 Professional POS Terminal, Power Adapter, Registration Card, and User Manual.
- LIFETIME WARRANTY & SUPPORT - Simply unbox, and set up your POS terminal like a Windows tablet with ease. We do understand that additional support might be needed for non-tech-savvy users and our US Based Customer Service team is committed to help. Plus, all Volcora products come with a limited lifetime warranty so you can purchase with peace of mind.
- Discovery and contact: A business profile helps customers find contact, booking and directions options.
- Transactions: A website or app, marketplace, or in-person payment workflow can help customers complete a purchase.
- Appointments: Booking software can organize reservations or service appointments when coordinating them manually becomes difficult.
- Customer follow-up: Customer relationship management (CRM) software can help track customer interactions and follow-ups.
- Administration: Accountancy or e-invoicing tools can help manage routine financial workflows.
In the UK Department for Business and Trade’s Longitudinal Small Business Survey 2024, published in 2025, 65% of SME employers used technology or web software to manage the business, while 23% used it to sell to customers online. Among the software categories tracked were accountancy, e-invoicing, booking and CRM. This describes adoption, not a proven sales lift from any particular tool.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Test advertising only after the destination works
Paid advertising can be considered once a customer who clicks or responds has a clear route to call, book, visit or buy. Set a budget you can afford to test, and judge results using your own inquiries, bookings, purchases and cost per result. Do not assume a survey perception predicts your return.
Rank #4
- DUAL-SCREEN CHECKOUT: 15.6" capacitive touchscreen for the cashier plus a 13" customer-facing display that shows order details, the total due and your promotions for a faster, more transparent checkout.
- INTEL CORE i5 PERFORMANCE: Intel Core i5 processor, 8GB RAM and a 128GB SSD run POS, inventory and invoicing software smoothly, even during peak hours. Built-in Wi-Fi plus LAN for flexible, cable-free setup.
- WINDOWS 11 READY OUT OF THE BOX: Windows 11 comes pre-installed and ready to use, compatible with Windows-based POS software for retail, restaurants and services. POS software not included.
- CONNECT YOUR PERIPHERALS: 6x USB 2.0, COM/serial, VGA, LAN (RJ45), audio output and DC input for receipt printers, barcode scanners, cash drawers, speakers and external monitors.
- PREMIUM FANLESS ALUMINUM BUILD: Aluminum alloy base and screen back covers with silent fanless cooling that limits dust buildup; a sturdy stand keeps the screen steady during heavy touch use. 1-year manufacturer warranty.
A Google article published in 2024 reported findings from a Connected Commerce Council survey of U.S. small-business advertisers fielded from September 6 to October 2, 2022. Respondents said digital ads added more revenue than offline ads (78%), helped them compete with larger competitors (80%), and helped them target customers more efficiently (82%). These are respondents’ reported views, not evidence that ads caused those outcomes for every business.
Build a small stack, then expand when a need is clear
A practical starting point is a current local business profile, one clear customer action, and a working destination for that action. Product sellers can then choose an owned storefront, a marketplace or both; appointment-based businesses can add booking software when scheduling becomes difficult; businesses that need structured follow-up can consider a CRM. Add paid advertising as a measured test rather than a substitute for a working customer journey.
Quick Recap
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