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What Piktochart is—and where it fits
Piktochart is a browser-based platform for creating infographics, presentations, reports, posters, and social graphics. Its strongest fit is information design: turning data and structured information into visual content. An independent review by Ecommerce Paradise describes it as more specialized in infographics and data-led content than general-purpose tools such as Canva. That is the reviewer’s assessment, not a result from a directly comparable product test.
Piktochart says more than 14 million people worldwide create visual content with the service. That figure is a company-published claim on its pricing page; the page does not give a separate date or independent verification for the measurement.
What the plans cost and include
The following prices and plan details were listed on Piktochart’s pricing page on September 30, 2026. Prices are per member; verify the live page for current rates and terms.
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| Plan | Published price | Downloads and formats | Other stated features |
|---|---|---|---|
| Free | $0 | Two PNG downloads per account; free templates only | 60 AI credits, unlimited visual projects, 1 GB storage, up to four workspace members |
| Pro | $10 per member/month billed annually ($120 per member/year), or $15 per member/month billed monthly | Unlimited PNG downloads; PNG is the listed export format | Premium templates, 100 GB storage |
| Business | $17 per member/month billed annually ($204 per member/year), or $20 per member/month billed monthly | Unlimited PNG, PDF, and PowerPoint downloads | Expanded Brand Kit, 250 GB storage |
| Enterprise and Campus | Custom pricing | Not stated on the pricing comparison | Check the pricing page for details |
Piktochart also lists paid offers for Education and Nonprofit users. Eligibility and terms are not detailed here, so check the current pricing page if either category may apply to you.
The free plan’s main limitation is downloading
Piktochart Support says Free includes unlimited visual projects, but only two PNG downloads per account. The two-download allowance does not refresh after it has been used; it is not a monthly allowance. Free also limits users to free templates, 60 AI credits, 1 GB of storage, and up to four workspace members. These limits are described in the Free Account support article, last updated September 17, 2026.
That makes Free useful for exploring the editor or creating work you do not need to download often, but a poor fit for recurring deliverables. If you need to download PNGs regularly, Pro removes the stated download cap. If you need PDF or PowerPoint files, moving to Pro is not enough: those formats are listed with Business.
Pro or Business: choose by output and brand needs
Choose Pro for recurring PNG work
Pro is the lower-cost paid option when PNG is an acceptable final format. It includes unlimited PNG downloads, premium templates, and 100 GB storage. Its annual price is $10 per member per month billed annually, or $120 per member for the year; paying monthly is listed at $15 per member per month.
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Choose Business when PDF, PowerPoint, or brand controls matter
Business adds PDF and PowerPoint downloads alongside PNG. Piktochart also describes an expanded Brand Kit with unlimited brand color schemes, custom fonts, logos, and branded templates. That tier is relevant if those brand controls are needed for consistent team output; it is not an automatic upgrade for every individual user. The listed rate is $17 per member per month billed annually ($204 per member per year), or $20 per member per month when billed monthly.
The export difference is consequential: the independent reviewer also notes that PDF and PowerPoint begin at Business. Include that tier threshold in a cost comparison if you require print-ready PDFs or editable PowerPoint files, rather than comparing only the Pro price with another tool.
How to decide whether Piktochart is worth paying for
- Consider Free if you are evaluating the service, can work within two total PNG downloads, and do not require PDF or PowerPoint exports.
- Consider Pro if you create visual content repeatedly, PNG works for your workflow, and premium templates or more storage are useful.
- Consider Business if you need PDF or PowerPoint downloads, or need the listed brand controls for team consistency.
- Compare broader design tools if your day-to-day work spans many unrelated design formats rather than centering on infographics, reports, and data-led communication. The independent review characterizes Canva as broader in general design use, but the available evidence does not establish a benchmark winner.
- Compare total costs using the number of members, required export formats, brand features, and annual versus monthly billing. Do not treat a per-member annual rate as a monthly-billed rate.
Cancellation, refunds, and pricing checks
Piktochart’s pricing FAQ says subscriptions may be cancelled in account settings and that payments are generally nonrefundable, with justified exceptions reviewed case by case. Because these terms and plan prices can change, check the current pricing page before subscribing or cancelling; this summary is not a substitute for the terms that apply to your account.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
