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Manasi Parekh: Why Regional Cinema Wins Through Experimentation

Manasi Parekh argues that experimentation with limited resources, fresh talent and stronger stories can help Gujarati cinema find new audiences.
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Actor and co-producer Manasi Parekh says regional cinema can win audiences by experimenting with content while working with smaller budgets and limited resources. Her case for Gujarati films also rests on fresh talent, stories that reach younger viewers, and ambitions beyond India. These are Parekh’s views and intentions, not measured comparisons of regional and other film industries.

Why does regional cinema win, according to Manasi Parekh?

“Regional cinema wins on two levels. We always experiment with our content,” Parekh said in an interview published by Pacific 1 News on October 1, 2026. She describes experimentation as a creative advantage of working with smaller budgets and limited resources: rather than treating those constraints only as obstacles, filmmakers can use them to try different content.

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The interview does not offer budget figures, box-office comparisons, or audience research. Parekh’s point is a perspective on how regional filmmakers can approach their work, not proof that regional cinema universally outperforms larger industries or always costs less to make.

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How does fresh talent fit her approach to Gujarati cinema?

Parekh says Gujarati cinema needs new talent to create more content and bring freshness to the screen. She also describes a desire among her collaborators to move beyond relying on a small group of male stars. In her account, bringing in different performers is part of widening the stories and creative possibilities available to the industry.

Why cast Viraj Ghelani in Jhamkudi?

Parekh cites Jhamkudi (2024), in which comedian and creator Viraj Ghelani was cast partly with the aim of drawing his younger audience toward Gujarati films. That was the intention behind the choice; the interview gives no audience figures showing how many younger viewers watched the film or whether they went on to watch other Gujarati productions.

What does international reach mean for Parekh and Parthiv Gohil?

Parekh says that she and her husband, singer and producer Parthiv Gohil, want to take Gujarati cinema to international audiences. She says they announced three international projects at Cannes in 2026 and started an international distribution wing. The interview does not name those projects or provide further distribution details beyond one figure: Parekh said the wing distributed Lalo in 41 countries. She did not list the countries or specify the period covered, and the figure is not independently corroborated in the interview.

How does Parekh choose roles?

Parekh says she considers the story, the director, and the role itself, rather than choosing on the size of the part alone. In her view, a small, well-written role can have more impact than a poorly written lead. It is a stated role-selection principle: the interview does not claim that every small part is stronger, only that writing and the project matter more to her than billing or screen time by itself.

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Where does Mitrata fit in?

Mitrata, a Gujarati comedy-drama described as recently released in the October 2026 interview, is the project framing the conversation. Parekh is presented as its co-producer as well as an actor with more than two decades of experience in Hindi and Gujarati cinema. The interview does not establish where or how the film is currently available.

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