Use lossy compression when a smaller file matters and the image still looks good at its intended display size. Use lossless compression when exact pixel recovery matters or when blur and artifacts around text and sharp edges would be distracting. The image’s content, transparency needs, and the software or browsers that must open it all affect the choice.
What lossy and lossless compression mean
Lossy compression removes some image information to make a smaller file. The original image data cannot be reconstructed exactly from that compressed file. Lossless compression preserves enough information to reconstruct the original image data exactly, though the resulting file may be larger.
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These terms describe how an image is encoded, not simply the file extension. JPEG is lossy, while PNG is commonly used for lossless images. WebP and AVIF can be encoded in either mode.
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Photographs and continuous tones
For photographs, try a lossy encode: gradual color changes and texture often tolerate some discarded information. Compare the result with the original at the size people will actually see, then adjust the encoder’s quality setting if artifacts are visible or the file remains unnecessarily large. There is no universal quality percentage; images and encoders behave differently. Web.dev recommends experimenting with compression levels, and MDN explains how format choice depends on image characteristics.
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Text, screenshots, diagrams, and logos
Start with lossless compression for screenshots, charts, diagrams, logos, and line art. These images contain crisp boundaries and small details that can expose blur, ringing, or colored fringes from lossy encoding. Check small text, thin lines, and high-contrast edges particularly closely before using a lossy version.
Compare the formats that fit your needs
| Format | Compression modes | Useful when | Important limits or notes |
|---|---|---|---|
| JPEG | Lossy | Photographs and broad compatibility | No alpha transparency; use another format if the image needs transparent pixels. MDN’s format guide describes its common uses and limits. |
| PNG | Lossless in its usual image-format role | Screenshots, diagrams, and transparent images | Photographic PNGs can be relatively large. MDN’s guide covers its use cases. |
| WebP | Lossy or lossless | Web images that need transparency or animation as well as compression options | Google’s documentation reports WebP lossy files as 25–34% smaller than comparable JPEG images at equivalent SSIM quality, and WebP lossless files as 26% smaller than PNG images. These are figures from Google’s documentation, not a dated independent benchmark. Check support in the workflow that must open the file. Google’s WebP documentation and the WebP format specification describe its capabilities. |
| AVIF | Lossy or lossless | Web images where its compression and features, such as wide color gamut or HDR, suit the workflow | Support is less universal than for older formats, so check the target browsers and software. Web.dev says tests have shown savings greater than 50% versus JPEG in some cases; that result does not apply to every image. See web.dev’s image performance guidance. |
Account for transparency, animation, and compatibility
JPEG does not support an alpha channel. PNG is a familiar lossless option for transparency; WebP and AVIF can also support transparency, but confirm that the tools and browsers in your delivery path support the chosen format. WebP also supports animation. The WebP specification describes the format, while Google’s documentation summarizes its features.
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For web publishing, provide an alternative when some target browsers may not support the preferred format. MDN describes using the HTML <picture> element to offer format-specific sources with a fallback: Image file type and format guide.
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- Identify the image’s job. If it is a photograph, make a lossy candidate. If it is text-heavy, a screenshot, or line art, begin with a lossless candidate.
- Check required features. Decide whether you need transparency or animation, then rule out formats that do not provide them in your workflow.
- Check where the file must work. Confirm support in the target browsers and software; if needed, serve an alternative format.
- Compare candidate encodes side by side with the original. View them at the intended rendered size. Inspect text, fine lines, gradients, noise, and high-contrast boundaries.
- Choose the smallest acceptable result. Keep the reduced file only if the details that matter remain visually acceptable; otherwise, change the compression level or use a lossless format.
For background on image characteristics and format tradeoffs, see MDN’s image format guide and multimedia guidance.
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