LEGO and Sanrio have announced a multi-year partnership that will bring Hello Kitty and other Sanrio characters into LEGO brick form, with LEGO Sanrio products planned from 2027. No individual sets, prices, piece counts, or specific release date have been announced in the official information available so far.
What LEGO and Sanrio announced
On 6 October 2026, LEGO and Sanrio announced a multi-year partnership. The companies say it will bring Hello Kitty and Friends and their universe into LEGO play, marking the characters’ first appearance in LEGO brick form, according to
Sanrio’s announcement.
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Sanrio calls the forthcoming products “LEGO Sanrio.” LEGO’s official Sanrio page also confirms that the line is coming and says the adventure starts in 2027. That establishes the planned start year, not a particular launch day or month.
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The official announcements reviewed do not name any individual sets or confirm a character roster beyond Hello Kitty and the broader Sanrio character universe. They also do not disclose set numbers, piece counts, age guidance, or scenes and builds. Claims about specific models should therefore be treated as speculation unless LEGO or Sanrio confirms them.
#1 Best Overall
- Enter if you dare into Kuromi's delightfully spooky Haunted House, where an eerie tree, a mischievous jack-o-lantern, and a web of creepy-crawly fun await your Halloween adventure!
- Hinged, expanding walls create rooms for interior play. Kuromi and her friends can enter through the door and gather around the table to mix treats in the candy cauldron by the fireplace.
- Kuromi, My Melody, and Hello Kitty poseable minifigures bring magic as they gaze into the future with a mystical crystal ball and share a delightful chocolate bar.
- This 359-piece construction set is over 7 inches tall and 12 inches wide when fully opened. When fully assembled, the Hello Kitty, Kuromi, and My Melody figures are 1.5 inches tall
- BLDR construction bricks are fully compatible with all major construction brands, making them perfect for playing, collecting, and displaying!
When will LEGO Sanrio sets be released?
2027 is the announced start year. LEGO’s FAQ says the more precise timing has not been specified and encourages fans to follow its page for monthly hints. No exact release date or preorder information is established in the official material reviewed.
How much will LEGO Sanrio sets cost?
No prices have been announced in the official sources reviewed. The same sources do not provide retailer listings or confirm current availability, so there is not yet a reliable set-by-set comparison to make.
Rank #2
- Assemble the Hello Kitty Custom Convertible with 294 bricks: Ideal for display or interactive play, featuring a bright and stylish convertible with a detailed Hello Kitty face. Includes functional rolling wheels, perfect for creative displays or playful racing.
- Vibrant Hello Kitty Colors: Utilize 294 multicolored bricks to build a vivid and eye-catching Hello Kitty Convertible, inspired by Hello Kitty’s iconic color palette.
- Interactive Rolling Convertible: The convertible is designed to roll smoothly, creating dynamic play scenarios where Hello Kitty can cruise around.
- Customizable with Stickers for Dynamic Play: Customize your Hello Kitty convertible using the included sticker sheet, allowing for personalized touches that bring your car to life.
- Expand your Hello Kitty-themed collection: Complement the Custom Convertible set with other Hello Kitty brick builds, such as the Hello Kitty Flower Garden Set, Hello Kitty Tea Party Set, and Hello Kitty Bento Box Set, each sold separately.
Have there been LEGO Sanrio sets before?
LEGO’s official FAQ says there have not previously been LEGO Sanrio sets. The newly announced partnership is the first planned LEGO brick-form line for Hello Kitty and other Sanrio characters.
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Hello Kitty was introduced in 1974, according to Sanrio. In its 6 October 2026 announcement, Sanrio also says approximately 50,000 types of Hello Kitty merchandise are sold annually in more than 130 countries and regions. Those are Sanrio-reported figures, not independently audited counts.
Rank #3
- OFFICIALLY LICENSED HELLO KITTY – Build the Pixel Dreams scene with Hello Kitty tucked into bed, sleep mask on and her laptop glowing from a built-in light brick, a cozy after-dark moment straight out of the Sanrio world.
- 355 PIECES IN THE BOX – Includes 355 bricks and pieces to build Hello Kitty, her bed, and the light-up laptop, plus a sticker sheet to decorate the screen your own way.
- RELAXING INTERMEDIATE BUILD – Recommended for ages 12 and up, a calm and detailed build that finishes as a display piece for a desk, nightstand, or shelf where the light brick adds a soft glow.
- COMPATIBLE AND DISPLAY-READY – Bricks and pieces combine with all other Brickcraft building sets and are compatible with other leading brick building brands; the scene measures 6.38 in. (16.2 cm) wide and 4.4 in. (11.2 cm) high.
- A GIFT FOR SANRIO FANS – The light-up desk piece for the Hello Kitty collector who builds to unwind, an easy birthday or holiday gift and a cute addition to any Sanrio collection.
The partnership joins a character franchise with a long-running global merchandise presence to LEGO’s brick-building format. The companies have announced the collaboration and its planned 2027 start, but have not yet provided enough product detail to assess individual sets.
Quick Recap
Best Value
- BADTZ-MARU’S CONVERTIBLE PLAYSET Embark on an adventure with the charming Pompompurin and the mischievous Badtz-maru in their buildable convertible playset, where fun and mischief meet in a cruise around town
- MINIFIGURES Badtz-maru and Pompompurin, the adorable poseable minifigures, are ready for an exciting adventure as they take turns behind the wheel of their stylish convertible, zooming through town while keeping an eye on traffic signals
- AUTHENTIC DETAILS This set includes a free-wheeling buildable car, a traffic light lamppost with Hello Kitty-themed “Go” and “Stop” crosswalk "signals," and an illustrated instruction manual for an easy building experience
- MEASUREMENTS The fully assembled 145-piece construction set features 1.5-inch tall Badtz-maru and Pompompurin poseable minifigures, a 4.5-inch-long convertible, and a 4.75-inch tall traffic light lamppost
- COMPATIBILITY BLDR bricks are compatible with all major construction brands
Rank #4
- HELLO KITTY’S DREAM CAFE Discover Hello Kitty's charming café with this building set, featuring a menu board filled with delightful treats, a buildable cash register and espresso machine, and working shutters
- EXPANDABLE INTERIOR PLAY Hello Kitty's Dream Cafe has walls that open to a larger interior play space and dining area, with Hello Kitty as the friendly cashier. When closed, a streetlamp “lights up” the cafe, featuring her iconic bow
- MINIFIGURES & ACCESSORIES Hello Kitty, Cinnamoroll, and Pompompurin poseable minifigures can enjoy a cup of tea, have a scoop of ice cream, open the windows and door to enjoy fresh air, take turns working in the cafe and check out guests
- MEASUREMENTS The 354-piece construction set is 6 inches tall and 9.4 inches long when opened, 4.3 inches when closed, and Hello Kitty, Cinnamoroll, and Pompompurin figures are 1.5 inches tall when fully assembled
- COMPATIBILITY BLDR bricks are compatible with all major construction brands
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