WooCommerce’s core software is free to download and use, with no monthly platform subscription or revenue share listed on its pricing page. But running a live store can still cost money for hosting, payment processing, development, optional extensions and other services. The distinction is simple: the software can be free even when the store is not.
Figures below reflect WooCommerce’s pricing information verified on October 7, 2026. They are planning examples, not a quote for a particular merchant; costs and payment options vary by store and location.
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What does “free” mean for WooCommerce?
WooCommerce describes its core platform as free, with no monthly subscription and 0% revenue share. That means WooCommerce does not charge a platform subscription simply for using its core software. It does not mean that every service needed to operate a store is free. WooCommerce’s pricing page separates the platform from other possible costs.
What costs can a WooCommerce store have?
WooCommerce’s published ranges offer a starting point for planning, but they are illustrative rather than a universal estimate. The actual total depends on the store’s needs and the services it chooses.
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| Cost category | What WooCommerce says | What to consider |
|---|---|---|
| Core platform | Free, with no monthly subscription and 0% revenue share | This covers the core platform, not the separate costs of operating a store. |
| Hosting | $25–$350 per month for most stores, as an illustrative range | Compare the full plan cost against traffic, performance requirements and support needs. |
| Extensions | $29–$299 per year per extension, as an illustrative range; the marketplace also lists free products | Pay only for functions you need, and check each listing’s current price, updates and support terms. |
| Payment processing | WooCommerce says it adds no transaction fee; payment providers may charge their own fees. | Rates, availability and other charges vary by country, payment method and provider. |
| Development and other services | WooCommerce’s cost calculator includes development; its sample budgets also include maintenance and third-party services. | Costs depend on the build, ongoing work and any services the store requires. |
These ranges and categories come from WooCommerce’s vendor-published pricing information. They should not be read as independent market averages.
Does WooCommerce charge transaction fees?
WooCommerce says it does not add its own transaction fee. A payment processor can still charge for processing a sale, so “no WooCommerce transaction fee” does not mean payment processing is free. Fees and availability depend on the provider, merchant location and payment type. WooCommerce’s payment-gateway documentation notes that gateway costs may include the plugin, signup fees, monthly or yearly subscriptions and transaction fees. It also recommends considering cost, location, security, subscription support and in-person payment support when selecting a gateway.
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A US-specific WooPayments example
WooCommerce lists a starting rate of 2.9% + $0.30 per transaction for US-issued cards for WooPayments. This is a United States-specific example, not a rate that applies to all countries, cards or payment providers. Check current terms for the merchant’s location and payment mix. WooPayments pricing
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How to estimate the total cost for your store
- Start with the platform fee. WooCommerce lists the core platform at $0 per month, with no revenue share.
- Choose a hosting plan. Use the vendor’s $25–$350 monthly range for most stores only as an initial planning reference; compare plans against your store’s expected traffic and requirements.
- List the functions you actually need. Check whether a free marketplace extension meets each need before budgeting for a paid one. WooCommerce’s published paid-extension range is $29–$299 per year per extension; confirm each current listing price.
- Estimate payment costs for your market. Check the provider’s rates and any signup, subscription or gateway-plugin costs for your country and payment methods.
- Account for implementation and upkeep. Include development, maintenance and any third-party services that your setup requires.
- Use the cost calculator as an input-based estimate. WooCommerce’s calculator covers platform and hosting, transactions, development and extensions; it asks for business and store information, so it is not an estimate without those inputs. WooCommerce cost calculator
Why there is no single WooCommerce store price
A small store using basic features and a more complex business with custom development, subscriptions or additional services do not have the same cost profile. WooCommerce’s pricing page shows merchant examples, including a European boutique with $2 million in annual revenue and a US subscription coffee brand with $300 million in annual revenue. These are company-published illustrations, not independent studies or typical-store averages. The examples show why a single headline total would be misleading: the estimate depends on the business and its requirements. WooCommerce pricing examples
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
