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I Spent Hours on App Store Screenshots, So I Built a Tool That Makes Them

Apple’s device-specific screenshot sizes, localization options and release workflow explain why preparing App Store images can take more than one export.
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Preparing App Store screenshots can mean more than exporting a few images: Apple sets different pixel requirements by platform and display family, and developers must decide which sizes and localizations to supply. The title describes a maker’s experience, but the tool’s identity, features and results are not established here. Apple’s current requirements do show why screenshot production can become repetitive—and where a simpler workflow may help.

Why App Store screenshots take more work than one export

Apple asks developers to use screenshots to show an app’s user experience. The challenge is fitting those images to the store’s technical and presentation requirements, not simply making a picture of the app.

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Device families have different pixel dimensions

App Store Connect accepts one to ten screenshots per supported set, in JPEG, JPG or PNG format. Images must not contain an alpha channel or transparency. Accepted dimensions depend on the platform, display family and orientation, so an image that fits one target may not be an eligible upload for another.

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For example, Apple’s current 6.9-inch iPhone specification lists portrait dimensions of 1260 × 2736, 1290 × 2796 and 1320 × 2868 pixels for supported models. Its 13-inch iPad specification lists portrait options of 2064 × 2752 and 2048 × 2732 pixels. These are examples, not a complete device matrix: check Apple’s live screenshot specification for the target platform and model before exporting.

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Localization and orientation can multiply the assets

If the screenshots need to show different localized text, those versions must be accounted for as well as the device targets. Portrait and landscape are also distinct orientations in Apple’s requirements. A workflow that treats every combination as a separate manual export can become cumbersome, though not every app needs a unique image for every size or locale.

When you can rely on App Store Connect scaling

Apple says App Store Connect can scale the highest-resolution required screenshots down when the app’s interface is the same across device sizes and localizations. That can reduce duplicate exports. Developers who need specific assets for other sizes or locales can add them through Media Manager.

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Scaling is therefore a useful option, not a universal substitute for checking the result. If the layout, visible content or localized text differs across targets, one source image may not represent every version appropriately. Decide which assets genuinely need to vary, then verify the applicable requirements and the uploaded previews in App Store Connect.

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Where screenshots fit in the App Store Connect workflow

  1. Open the app’s page in App Store Connect. Apple’s upload instructions cover apps in statuses including Prepare for Submission, Invalid Binary, Rejected, Metadata Rejected and Developer Rejected.
  2. Choose the platform and device tab. For iOS, select the iPhone or iPad tab, then use the screenshot area for the relevant device family.
  3. Upload eligible images. Use one to ten JPEG, JPG or PNG screenshots for the set, without transparency or an alpha channel, and check the current accepted dimensions for the target.
  4. Add any necessary variants. Use Media Manager for additional device-size or localized assets rather than assuming every target needs a separate export.
  5. Plan changes around the release state. Apple says that after a submission is approved, updating screenshots requires creating a new version.

What a screenshot-making tool would need to handle

The title says a tool was built, but the available information does not identify it or establish what it does. Apple’s requirements provide a practical way to assess any screenshot workflow or tool without assuming that it automates particular steps.

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  • Does it support the current Apple dimensions for the intended platform and device families?
  • Can it produce both portrait and landscape assets when needed?
  • Can it manage separate localized and device-size versions, or does the workflow rely on App Store Connect scaling?
  • Does it export accepted formats and flag transparency or other ineligible image properties?
  • Does it handle only design and export, or does it also upload assets to App Store Connect?

These are separate capabilities. Producing correctly sized files does not, by itself, mean a tool can create screenshot sets or upload them. Apple’s App Store Connect API documentation describes screenshot sets by app locale and display target; uploads involve asset reservations, and some screenshot sizes are required before submission. An automated upload workflow must account for those API steps as well as image preparation.

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App previews are not screenshots

App previews are optional videos, with creation requirements separate from those for still images. Apple documents Mac, video-editor and device requirements for making previews; those video prerequisites should not be mistaken for requirements to prepare or upload screenshots.

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