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World desk5 min

How WITHIN Uses Clockify for Time Visibility in Performance Branding

WITHIN uses Clockify projects, timers, and reports to see how its US, Mexico, and Colombia teams spend time on client and internal work. Here is how the workflow runs and what the vendor customer story does and does not establish.
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WITHIN, a performance-branding agency with teams in the United States, Mexico, and Colombia, uses Clockify to see where its people spend time across client deliverables and internal projects. That is the central claim of Clockify’s customer story about the company. The story describes the benefits qualitatively and reports no measured productivity, revenue, or utilization result, so what it does establish is how the workflow is set up and what the company’s HR director says it gained.

The visibility problem WITHIN describes

According to Clockify’s customer story, WITHIN faced two linked challenges: limited visibility into how time was being spent, and the difficulty of managing a global team. The company describes itself as a full-service digital agency founded in 2015 that provides media and content services across channels from TikTok to email. The story places its teams in the United States, Mexico, and Colombia, which means a manager in one country often cannot see at a glance what a colleague in another is working on.

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The story separates two kinds of work that need tracking: client deliverables, which typically have to be reported back to a client, and internal projects, which do not. Cross-border collaboration adds a third layer, because the same people may move between both kinds of work within a single week. A time-tracking setup for an agency has to answer questions about all three.

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How the workflow is organized

The customer story attributes the day-to-day use of Clockify to three elements: projects, timers, and reports. Each one addresses a different part of the visibility problem.

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Projects set up around the way the team works

Projects are the structure that separates client deliverables from internal work and keeps them from blending together. The story says WITHIN customized its projects so that time tracking matches how the team actually operates, rather than forcing staff to fit a generic template. For an agency, the practical test is whether a project maps cleanly to a client account, a campaign, or an internal initiative, because that mapping determines what the reports can later show.

Timers and manual entry for mixed days

Timers let people start and stop tracking while they work. The story references timers as part of WITHIN’s use of the tool, alongside projects and reports. Agency work rarely fits a neat timer pattern, since a person may review a draft, join a call, and fix a file in one block, so the ability to adjust time after the fact is an important part of keeping records accurate.

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Reports used to spot trends and rebalance work

The story’s main operational claim is that reports help leadership see patterns. Clockify describes its reports as able to show time by project, client, team member, or date, with exports in PDF, Excel, or CSV formats. The customer story says WITHIN uses this view to spot trends, balance workloads, and identify inefficiencies. Those are the company’s own descriptions; the story does not publish the specific reports or thresholds the team reviews.

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What WITHIN says it gained

Danielle Aalund, identified in the story as WITHIN’s HR director, is the source of the company’s own account. These statements are published in Clockify’s customer story and should be read as vendor-presented testimonials:

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  • TRACK BILLABLE HOURS BY DAY OR BY CLIENT: For business or personal use, time tracking is shown across a 2-page spread, on the left side, you have days and each hour, where you can write quick details about who you worked for. On the right side of the page you can keep more detailed track of the specific tasks you worked on and what client it was for – what breaks you took, and when, as well as the specific amount of time you spent on each task
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  • “It’s been a huge help for transparency and better time management overall.”
  • “Clockify gave us the visibility we needed. We can now spot trends, optimize workloads, and fix inefficiencies we haven’t even seen before. Clockify helps us clearly see how time is being spent on different tasks, which allows us to better distribute workloads.”
  • “The reporting tools give us a clear picture of how time is being used on client and internal work, which helps us make smart decisions and work more efficiently.”
  • “Being able to customize projects means our time tracking fits seamlessly with how we work, making it easier to manage workloads across our 3 offices.”
  • “Clockify helps us see what everyone’s working on, no matter the time zone or location. It’s great for tracking workloads, making sure everyone’s on the same page, and spotting any inefficiencies we might have missed otherwise.”

Taken together, the quotes describe transparency, workload distribution, and clearer decisions. They do not give a baseline, a time period, or a number, so none of them can be turned into an estimate of how much time or money the company saved.

What the evidence does and does not establish

  • Source type: The account comes from Clockify’s own customer story. It is a vendor-published testimonial, not independent reporting or an audit of WITHIN’s operations.
  • Date: The story does not show a publication date in the copy reviewed, so it should be read as a snapshot of how the company described its use at that time rather than a current assessment.
  • Team footprint: Three countries (the United States, Mexico, and Colombia) is the story’s own description of where teams work.
  • Company size: The story’s metadata shows a 50–200 employee band. That is a broad range, not a verified headcount.
  • Results: No quantified improvement in performance, time saved, revenue, or utilization is reported. Any claim that Clockify produced such results would go beyond the source.
  • Plan: The story does not identify which Clockify plan WITHIN uses, nor does it confirm use of every feature Clockify describes.

Capabilities Clockify describes, and what the story confirms

Clockify’s agency pages describe more functions than the customer story mentions. The table separates what Clockify says its product does from what WITHIN’s account actually confirms.

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Capability Described by Clockify Confirmed in WITHIN’s customer story
Timers Yes, online timers Yes, referenced as part of use
Manual time entry Yes Not stated
Project organization Yes Yes, projects customized to team workflow
Reports by project, client, team member, or date Yes Yes, used to spot trends and balance workloads
Export to PDF, Excel, or CSV Yes Not stated
Billable-hour calculations Yes, on agency pages Not stated
Budgets and profitability analysis Yes, on agency pages Not stated
Resource planning Yes, on agency pages Not stated
Integrations with other apps More than 100 web app integrations, including Asana, Trello, Jira, Google Calendar, QuickBooks, and Xero Not stated

The integration examples show what Clockify supports, not what WITHIN connects to its own stack.

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Checklist for agencies comparing time-tracking tools

WITHIN’s account suggests a set of questions that are useful for any distributed agency, whichever product it chooses:

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  • Can managers in each office see how time is spread across people and accounts without requesting a manual summary?
  • Can reports be filtered by client and by team member, and exported in the formats your finance and account teams already use?
  • Does the project structure match how you bill, including the difference between billable client work and internal projects?
  • Can staff log internal and non-billable work with the same ease as client work, so the picture is complete?
  • Do the integrations you need work with your current apps, and have you tested them with a real project rather than relying on a list?
  • Which plan includes the features you need? Check Clockify’s official pricing page on the day you buy, because plan details and prices change and the WITHIN story does not identify WITHIN’s plan.

Clockify’s customer story shows one agency’s description of how these elements fit together. It is a useful model for what to examine, but it is not evidence that the same setup will produce the same results elsewhere.

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