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How to Translate Your WooCommerce Store (Interface or Full Multilingual Catalog)

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There are two different WooCommerce translation jobs. To change WooCommerce’s standard interface, set your WordPress site language and update translation files. To let shoppers browse products and complete purchases in several languages, use a multilingual WooCommerce workflow that translates products, taxonomies, cart, checkout, account pages, and emails.

First, identify which translation job you have

What you need Approach What it covers
One-language administration and storefront interface WordPress Site Language plus WooCommerce locale files Available interface strings, not your product catalog or complete shopping journey
A few custom labels changed Loco Translate, Poedit, or editing saved WooCommerce settings Specific strings and database-saved labels; maintenance is required after updates
A catalog shoppers can use in multiple languages A multilingual WooCommerce solution, such as WPML Products, variations, taxonomies, cart, checkout, accounts, shipping, payments, and emails

WooCommerce describes interface localization separately from translating store content. See its localization guide and WPML’s WooCommerce translation guide.

Change WooCommerce’s standard interface to one language

  1. In WordPress, open Settings > General.
  2. Choose the required Site Language and save the changes.
  3. Open Dashboard > Updates and select Update Translations.

WooCommerce uses a locale translation file when one exists. This changes available interface text, but it does not translate product names, descriptions, categories, checkout content, or customer emails that you wrote yourself. If the required locale is unavailable, you need a custom translation path.

Translate custom WooCommerce strings

For phrases not covered by the locale, WooCommerce documents Loco Translate and Poedit. In Loco Translate, store custom files in its Custom location so an extension update is less likely to overwrite them. After WooCommerce updates, synchronize the translation files so newly added source strings can be translated.

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Some text is stored in the database rather than in translation files. If a label remains in the source language, inspect WooCommerce settings for shipping method names, payment instructions, and privacy-policy text, then edit those values directly.

Build a genuinely multilingual store

A multilingual workflow must translate every customer-facing object, not just the product description. WPML’s documentation covers the following through its translation tools and WooCommerce integration:

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Products and variations

Use the translation dashboard for simple, grouped, external or affiliate, variable, bookings, and subscription products. Translate variation names and values as well as the parent product, including stock-facing attributes and any variation-specific descriptions or images you localize.

Categories, tags, attributes, and slugs

Translate product taxonomies while preserving their hierarchy. Localize category, tag, and attribute terms and use language-appropriate slugs where your multilingual setup supports them. Product shipping classes also need translation when shoppers see them.

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Cart, checkout, and account pages

Translate cart and checkout labels, checkout fields, validation and coupon messages, account navigation, order-status text, and other page content. Review the complete path rather than assuming a translated product automatically translates checkout.

Shipping, payments, and emails

Translate shipping and payment method names and descriptions, customer-facing instructions, and transactional order emails. Theme templates, custom checkout fields, and extension-generated text may contribute additional strings.

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Missing extension or theme strings

If text from a theme, plugin, custom field, or email template is absent from the translation editor, scan or register that text first, then translate it. Confirm the extension is compatible with your multilingual setup before committing to a production rollout. WPML’s broader WooCommerce integration details are documented at WooCommerce Multilingual.

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Choose language URLs and catalog behavior deliberately

Set the language URL format

Choose one language structure in your multilingual plugin: a directory such as /fr/, a separate domain or subdomain, or a language parameter. The right option depends on your site architecture and SEO requirements. Configure it in the plugin’s language settings; WPML lists these choices in its Language Setup documentation.

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Make the switcher easy to find

Place a visible language switcher in the header, navigation, or another consistent location. Test it on product, category, cart, checkout, account, and order-confirmation pages so shoppers can change language without losing their place.

Decide what happens to untranslated products

  • Hide untranslated products: each language catalog contains only items translated for that language, but the catalog is smaller during rollout.
  • Show the default-language fallback: shoppers can access more products immediately, but some listings remain in the source language.

Choose one policy in your multilingual plugin and communicate it internally so catalog editors know when an item is ready to publish.

Test the buyer journey in every language

After translating, test a representative path for each language and important product type:

  1. Open product, category, and search pages and switch languages.
  2. Check simple, variable, grouped, subscription, booking, or external products that your store actually sells.
  3. Select variations, add products to the cart, and verify quantities, prices, notices, and coupon messages.
  4. Complete checkout with each available shipping and payment method, checking field labels and instructions.
  5. Open account pages, order history, and confirmation screens.
  6. Send or preview customer and administrator order emails and inspect translated subjects, headings, and content.
  7. Look for untranslated text from your theme, checkout customizations, and extensions, then scan or register missing strings.

Handle product feeds separately

If you use Google for WooCommerce product feeds, configure markets only after your multilingual and currency plugins are set up and the products have translations. The feed integration does not translate products or configure currencies itself; according to WooCommerce’s multilingual and multi-currency feed documentation, a language feed includes only products translated into that market language.

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