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How to Set Up Related Products in WooCommerce

WooCommerce related products are matched automatically by shared categories and tags. Learn how to improve those matches and when curated upsells or cross-sells are the better choice.
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WooCommerce related products are generated automatically from products that share categories and/or tags with the product a visitor is viewing. You cannot choose each related product manually in WooCommerce’s core product editor. To shape the matches, organize categories and tags carefully; to feature specific items, use manually assigned upsells or cross-sells instead.

How WooCommerce chooses related products

Core WooCommerce finds products with categories and/or tags in common with the current product. Related products may appear on single-product pages when the active theme or product template supports that section. WooCommerce documents the order of related products, upsells and cross-sells as random, so do not expect a fixed sequence.

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Because matching depends on shared taxonomy, the practical way to improve relevance is to use categories for meaningful product groups and tags for useful shared characteristics. If many unrelated products share the same category or tag, they may become plausible matches too.

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Set up automatic related products

  1. Choose what should count as related. Decide which catalog groupings and characteristics would help a shopper discover another suitable item.
  2. Assign categories and tags. In each relevant product’s editor, add the appropriate categories and tags. Products intended to appear together need a category or tag in common.
  3. Check a single-product page. View a product on your storefront and confirm that its template displays a related-products section. If it does not, the theme or template may not include one.

There is no core Linked Products field for manually selecting related products one by one. For curated recommendations, use upsells or cross-sells.

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Related products, upsells and cross-sells compared

Feature How products are selected Purpose Typical placement
Related products Automatically matched by shared categories and/or tags Show similar or complementary catalog items Single-product page, if supported by the theme or template
Upsells Selected manually in Linked Products Promote an alternative to the current product, often a higher-quality or higher-priced option Product page; presentation depends on the theme
Cross-sells Selected manually in Linked Products Promote complementary products in relation to items in the customer’s cart Typically the cart page; presentation depends on the theme and layout
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Add a specific upsell or cross-sell

  1. Open Products and select the product you want to edit.
  2. In the classic editor, open Product Data and choose Linked Products. In the block-based editor, find the similar Linked products section in the sidebar.
  3. Search for and select products in the Upsells field for alternatives, or the Cross-sells field for complementary cart recommendations.
  4. Update or save the product, then check the relevant storefront page. The theme or layout affects where linked products appear.

Display related products with the block editor

The WooCommerce Product Collection block includes a Related Products collection recipe that uses WooCommerce’s category and tag matching. The block also offers separate Upsells and Cross-sells recipes for their respective linked products. You can change a collection and adjust its filters in the block settings; that is a display/filter configuration, not the same as manually assigning individual core related products.

Display related products with a shortcode

WooCommerce documents the [related_products] shortcode for displaying products with similar tags or categories. Its limit attribute sets the maximum number of products; for example, [related_products limit="12"]. Add the shortcode in a Shortcode block in the block editor, or paste it into content in the classic editor. Check the page and surrounding template: the shortcode’s presence alone does not guarantee that every theme will present it as a standalone section in the layout you expect.

When to consider recommendation rules

If taxonomy matching and manual upsell/cross-sell links do not provide enough control over strategies or placements, WooCommerce’s Product Recommendations extension documents configurable recommendation engines. Its documented examples include frequently bought together, category-based cross-sells on product pages, category-based “You May Also Like” upsells and conditional recommendations. It is an optional advanced route, not a requirement for core related products.

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