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World desk8 min

How to Generate an Open Graph Image from HTML with HTML/CSS to Image

Generate a social card from custom HTML or automate cards for site paths with HTML/CSS to Image, then wire up metadata and caches correctly.
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To generate an Open Graph image from HTML with HTML/CSS to Image (HCTI), either send your markup to its image API or configure automatic path-based cards for your site. Then put the resulting public, absolute image URL in server-rendered og:image and twitter:image tags. Rendering the image is only half the job: social platforms must be able to read the metadata, and their preview caches may keep showing an earlier card.

Choose direct rendering or automatic cards

Use the direct API when your application or build process already has the HTML or public page URL and needs to request an image. Use an OG Image Config when you want HCTI to map paths on a site you administer to corresponding pages and generate cards for those routes.

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Workflow Best fit Input and URL behavior
Direct image API Application-driven, one-off, or build-time rendering Send HTML, or a fully qualified public URL, to the image endpoint. The response includes an image URL and ID. (HTML/CSS to Image API documentation)
OG Image Config Cards generated from pages across a website Configure your public site origin and use a path-based HCTI image URL that maps to the corresponding page. (OG Image Config guide)

Generate an image with the direct API

The endpoint is POST https://hcti.io/v1/image. Authenticate with HTTP Basic: use your API ID as the username and API key as the password. Supply either html or url, not both; css is optional. Use HTML and CSS for custom markup, or url to capture an existing public webpage. The API documents PNG, JPG, WebP, and PDF output options; choose an output format using the supported request options in the API documentation. (API documentation)

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cURL

Replace the credentials with your server-side API ID and key. This request renders markup and saves the returned image response as a file:

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curl -X POST "https://hcti.io/v1/image" 
  -u "YOUR_API_ID:YOUR_API_KEY" 
  -H "Content-Type: application/json" 
  -d '{"html":"<div class="card"><h1>Hello world</h1></div>","css":".card { width: 1200px; height: 630px; display: grid; place-items: center; background: #f2f5f8; color: #17202a; font-family: Arial, sans-serif; } h1 { font-size: 64px; }"}'

The API returns JSON containing an image URL and an ID. Open the returned image URL or download it separately; the POST response itself is not necessarily raw image bytes.

Python

import requests

response = requests.post(
    "https://hcti.io/v1/image",
    auth=("YOUR_API_ID", "YOUR_API_KEY"),
    json={
        "html": '<div class="card"><h1>Hello world</h1></div>',
        "css": ".card { width: 1200px; height: 630px; display: grid; place-items: center; background: #f2f5f8; color: #17202a; font-family: Arial, sans-serif; } h1 { font-size: 64px; }"
    },
    timeout=90,
)
response.raise_for_status()
data = response.json()
print(data["url"])
print(data["id"])

Install the dependency with python -m pip install requests. The returned URL is the generated asset to use in your page metadata.

Node.js

const credentials = Buffer.from('YOUR_API_ID:YOUR_API_KEY').toString('base64');
const response = await fetch('https://hcti.io/v1/image', {
  method: 'POST',
  headers: {
    'Authorization': `Basic ${credentials}`,
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    html: '<div class="card"><h1>Hello world</h1></div>',
    css: '.card { width: 1200px; height: 630px; display: grid; place-items: center; background: #f2f5f8; color: #17202a; font-family: Arial, sans-serif; } h1 { font-size: 64px; }'
  })
});
if (!response.ok) throw new Error(`HCTI returned HTTP ${response.status}`);
const result = await response.json();
console.log(result.url, result.id);

Render a public page instead of custom markup

For an existing page, replace the HTML input with a public, fully qualified URL, for example "url":"https://example.com/article". Do not send both html and url: when supplied, the URL takes precedence. The page must be reachable by HCTI; an internal-only or login-protected page will not serve as a public URL input. Consult the API documentation for current request parameters, formats, and response details.

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Set the social metadata to the generated image

Use the absolute public image URL returned by the API in the page’s server-rendered <head>. A typical setup is:

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<meta property="og:image" content="https://example.com/images/article-card.png">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:image" content="https://example.com/images/article-card.png">

Replace the example URL with your actual image URL. Ensure the image can be fetched publicly. Server-render these tags in the HTML response rather than relying on client-side JavaScript to insert them later; crawlers may not execute that code. If your theme or SEO plugin already generates image metadata, update its value or use its supported setting or filter instead of emitting competing tags. (HCTI’s OG Image Config guide)

Automate site-wide cards with an OG Image Config

An OG Image Config connects a public site origin you own or administer with a path-based HCTI image URL. HCTI uses the path to request the corresponding page, read metadata, and screenshot that page or render a configured template. Page title, description, Open Graph values, and explicit template variables can supply image content. This avoids manually requesting a separate direct render for every route when the configured mapping fits your site. (OG Image Config guide)

  1. Configure the public origin. In HCTI, set the exact HTTPS origin for the site you administer.
  2. Use the generated path-based URL. Replace DOMAIN_ID below with the ID provided by your configuration, and use the route path for the page:
<meta property="og:image" content="https://hcti.io/v1/og/DOMAIN_ID/articles/my-post">
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:image" content="https://hcti.io/v1/og/DOMAIN_ID/articles/my-post">
  1. Publish the tags in the page head. The absolute URL must be present in the server-rendered HTML for that route.
  2. Keep paths unique for distinct pages. The guide says query strings are ignored in this mapping, so adding a query parameter is not a way to give changed content a new image identity.
  3. Version changed content at the same path. For a changed page that retains its path, the guide documents the integer metadata value hcti:content_version; increment it monotonically to identify the new content version.

Choose dimensions and output behavior

HCTI’s general fallback recommendation is 1200 × 630 pixels. Its current social-card guidance lists these platform-specific recommendations; they are service guidance, not a guarantee that platform requirements never change. (Social-card size guide)

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Platform Recommended dimensions in HCTI’s guide
General fallback 1200 × 630 px
Twitter 1200 × 600 px
Facebook 1200 × 630 px
LinkedIn 1200 × 627 px
Slack 1200 × 630 px

For an OG Image Config, the guide describes three approaches: use one image everywhere, render once and adapt the image to platform bounds, or generate separate renders for recognized viewports. One shared fallback is simplest. Adaptation can avoid stretching but may leave unused space; separate renders can better match responsive compositions but require multiple renders. (OG Image Config guide)

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For direct HTML snippets, HCTI says it auto-crops to the outermost HTML element and renders HTML/CSS images at 2× by default. A 400 CSS-pixel width can therefore produce an 800-pixel-wide output. Keep CSS layout dimensions distinct from returned pixel dimensions when checking a result. (Dimensions guidance)

Protect credentials and public image access

Keep the API key on a trusted server. HCTI’s API documentation says, “Treat your API Key like a password.” Do not place it in browser JavaScript, a public repository, or page source. (API authentication documentation)

The signed-URL workflow can produce a URL that is safe to embed without exposing the key, but the server must create its HMAC SHA256 signature using the secret API key. Anyone with the resulting signed URL can request the image it authorizes, so only sign inputs and access appropriate for public use. For a site whose pages fit the origin-and-path mapping, OG Image Config provides public image URLs without exposing a key or generating an HMAC for each page. (Signed URL guide; OG Image Config guide)

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Why is my social preview still showing the old image?

There may be several independent cache layers: source-page metadata, HCTI’s rendered image, and the social platform’s preview. HCTI documents a 24-hour default refresh interval for a config in its current documentation accessed in 2026; plan-dependent minimum intervals and source-page Cache-Control freshness or Expires headers can affect when metadata is checked again. The first request after metadata becomes stale may return the existing image while a background refresh runs, so a later request may be needed to see changed input. A successful HCTI refresh does not itself clear the social platform’s own cache. (HCTI caching guide)

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  1. Check the source page’s current metadata and cache headers.
  2. Follow HCTI’s dashboard guidance to allow or trigger the config refresh.
  3. If the image is current at HCTI but not in the social app, use that platform’s rescrape or inspection tool if available.
  4. If the page’s pixels changed but extracted metadata did not, increment hcti:content_version for the config URL’s path.

Do not try to bust the HCTI config cache by adding a random query string; its guide says query strings on that image URL are ignored. (Caching guide; OG Image Config guide)

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Verify the card before sharing

  1. Publish the page, then use View Source to confirm that the final <head> contains the intended single og:image and twitter:image values.
  2. Open the HCTI image URL directly and confirm that it returns an image.
  3. Use HCTI’s Social Card Previewer to inspect metadata and platform-specific shapes.
  4. If the image is correct at HCTI but old in a social app, account for that app’s separate preview cache.

These are documentation-recommended checks; results depend on the actual page, image URL, and platform cache state. (OG Image Config guide; Caching guide)

Or skip the browser setup

If you need a clean screenshot of a page rather than an HCTI-specific OG Image Config, ScreenshotNeo is a website screenshot API and MCP server. Its one-call API returns an image or PDF; this cURL example captures a page as WebP:

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curl -G "https://api.screenshotneo.com/v1/shot" -d access_key=YOUR_API_KEY --data-urlencode url=https://stripe.com -o shot.webp

See the ScreenshotNeo API documentation for request options. It accepts cookie or consent banners before capture and removes 60+ known consent platforms, newsletter popups, and chat widgets; those steps can each be turned off. Bot checks and CAPTCHAs, blank pages, timeouts, failed loads, and cache hits are not billed, and the response says which outcome occurred. Its MCP server provides take_screenshot, get_page_info, and capture_pdf for AI agents. The free plan includes 1,000 screenshots per month with no card; paid plans start at $5 for 3,000.

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Frequently Asked Questions

Can I use an HCTI image URL directly as og:image?

Yes, provided it is an absolute, publicly reachable URL and appears in the page’s server-rendered metadata.

Does changing the pixels at the same OG Image Config path create a fresh card?

For changed content at the same path, HCTI documents incrementing the integer hcti:content_version value; query strings are ignored.

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Can I put the HCTI API key in frontend code?

No. Keep the key server-side; a signed URL can be embedded only after its signature is generated securely on the server.

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