Taz Zammit says she uses Clockify to see where her work time goes, organize tasks by project, and keep daily work connected to three goals she sets each year. She credits the visibility and focus of time tracking with helping her be more productive, but that is her account of her experience—not proof that Clockify will produce the same results for other creators.
How Zammit’s Clockify workflow works
Clockify’s customer story describes Zammit as a content creator who runs a couples account with her girlfriend across popular social platforms. As their audience grew, the work involved both managing the business and making creative content. The page lists the business as having three employees and names Clockify’s Projects and Timer features as favorites; those are details published by Clockify, not independent verification of her current business or team.
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1. Review where work time is going
Zammit says reviewing tracked time helps her notice when brand deals and email are taking up more of her work than other priorities. She does not describe that shift as automatically bad: her point is to spot a pattern and decide whether it is acceptable or pulling her off course.
“Some weeks and months, I notice that my time is going more to working on brand deals and emails. And that’s okay now and then. But if it were every month, that would be a problem. So, it’s good to check yourself to make sure you’re on track.”
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— Taz Zammit, in Clockify’s customer story
2. Organize work by project and task
The customer story describes time entries categorized by description, task, project, and client. In the workflow it presents, Zammit selects a project and starts the timer, then uses the resulting records to make work easier to see and sort. That structure can help a creator distinguish client work from other responsibilities; the story does not provide a comparative test showing that this method is better than other tools.
3. Use tags to connect tasks to yearly goals
Zammit says she puts her three major goals for the year into tags and asks how each task relates to those goals. A tag is useful in this approach not just as a label, but as a prompt to consider whether a piece of work supports the larger priorities.
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“I use tags to set specific goals I’m working towards. So, we set 3 major goals every year, and I’ve got those 3 goals in tags. For every task I work on, I’m always thinking — how does this relate to our major goals of the year?”
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Why she continued using Clockify
Before starting her own business, Zammit says she used Excel sheets at a former company to track availability and work sessions. Clockify’s story describes that company as having a globally dispersed team and says the tracker gave her better visibility into who was online and what people were working on. She says she carried on using Clockify after setting up her own business.
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That earlier team example points to a different benefit from personal goal tracking: a shared record can help colleagues see work and availability across locations. The story does not quantify time saved or compare Clockify with spreadsheets or competing trackers.
What Zammit says about productivity and financial goals
Zammit reports that she became more productive after using Clockify and that the team achieved all its financial goals the previous year. She attributes part of that success to being able to focus, but the statement is her own assessment, not evidence that time tracking caused the financial outcome.
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“Since we started using it, I’m way more productive. We were able to achieve all of our financial goals last year. I think a big part of that is just being able to focus. You can implement [time-tracking] for different things, but for a work sense, it’s just so beneficial.”
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The statement also appears in CAKE.com’s 2025 customer brochure. That corroborates that the company published Zammit’s account; it is not independent validation of the productivity or financial results. The customer story does not give an interview date, and its description should not be taken as confirmation of her business’s current size or workflow.
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What creators can take from the example
Zammit’s approach is less about tracking every minute for its own sake than using a record to make work visible and prompt decisions. A creator adapting the idea could group time entries by client or project, review recurring work such as email and brand deals, and attach a small number of priority tags to tasks. The useful question is whether the review changes what gets attention; the story does not establish that Clockify or any particular tracking setup will improve results for everyone.
Sources: Clockify, “How a TikToker Aced Goal Tracking With Clockify” (publication date not shown); CAKE.com, “Customers stick with Clockify” (brochure identified as 2025).
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