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Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →Quick-commerce apps make money from more than the groceries in a basket. Their revenue can include merchant commissions and services, brand advertising, customer and delivery-partner fees, and subscriptions. But a small order can still lose money: discounts and the costs of picking, fulfilling and delivering it may exceed what the platform retains.
Where quick-commerce revenue comes from
The exact mix depends on whether an app sells inventory itself, connects shoppers with merchants, or combines the two. Swiggy’s published definition of quick-commerce revenue offers a company-specific example of the main streams; it is not a universal industry formula.
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Merchant commissions and services
Swiggy says this revenue includes pre-agreed commissions from merchant partners and fees for other merchant business-enablement services. In practice, the parties and payment structure vary with the operator’s inventory and marketplace model. Swiggy’s Q4 FY2025 shareholder letter sets out its definitions.
Customer and delivery-partner fees
Platforms may charge users and delivery partners for using their technology platform. A delivery charge shown to a customer is not automatically money the app keeps: Swiggy separately accounts for specified delivery charges and user fees that are passed through or netted against platform-funded discounts when defining adjusted revenue.
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Memberships and subscriptions
Subscriptions provide another revenue stream, although discounts, credits, refunds and waived delivery can affect the amount recognized. In its 2024 shareholder letter, Instacart said it lowered the minimum basket for $0 delivery fees for Instacart+ members from $35 to $10. That was a US, company-specific benefit reported at the time—not a general or necessarily current threshold. Instacart’s 2024 shareholder letter describes the change.
Brand advertising
Grocery brands can pay to reach shoppers through sponsored visibility and other retail-media placements. Swiggy includes brand-partner advertising in its quick-commerce revenue definition. Instacart describes its Carrot Ads business and partnerships with retailer media networks. Products and commercial arrangements differ by platform; advertising revenue is not the same thing as a commission on the grocery order.
Why a low-cost order is hard to make profitable
A useful way to understand an order is as a waterfall: the transaction creates value, but the platform does not necessarily retain all of it, and serving the order consumes money.
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- Start with the order value. Swiggy’s gross order value (GOV) includes goods value before discounts plus specified user delivery charges, packaging charges, user fees and taxes; tips are excluded.
- Account for discounts. Net order value (NOV) subtracts platform- or partner-funded discounts from GOV. A discount may help win or retain a customer, but reduces the value remaining from the order.
- Identify what becomes revenue. Revenue comes from defined streams such as commissions, advertising, user and delivery-partner platform fees, subscriptions and merchant services. GOV is not revenue. Swiggy also defines adjusted revenue separately, adding specified pass-through delivery charges and user fees netted against platform-funded discounts.
- Subtract costs tied to serving orders. Picking and fulfillment, delivery, platform-funded discounts and other variable costs can consume the revenue. Swiggy’s contribution-margin definition accounts for delivery and other charges, platform-funded discounts, fulfillment costs and other variable costs.
- Consider the wider operation. Local-store operations and leases add fixed or semi-fixed costs to the broader business. They are not all captured by the contribution-margin calculation, so a positive contribution margin would not by itself establish that a segment is profitable.
Swiggy reports adjusted EBITDA as a separate segment metric, with its stated lease-rent treatment. Contribution margin is not profit, and adjusted EBITDA should be compared only with the same metric and a clearly identified reporting period.
How operators try to improve the economics
Increase basket size
A larger basket can spread the cost of picking and delivery across more merchandise, but it does not guarantee a profitable order. Discounts, product margins, fees and fulfillment costs still matter.
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- 【STRONG ENOUGH】:Insulate thermal pizza Delivery bag has high-quality two-way zipper pocket and two pairs of hand straps, which is very easy to clean and has good insulation effect
- 【LARGE SIZE AND CAPACITY】:23"W * 15"H * 14"D, soft ,durable material , can help you save valuable space. This Insulated Delivery bag is also suitable for your car to store food or to help you clean the trunk. Internal Dimension of catering bag 22x14x13
- 【PROMISE SATISFACTION】: Food delivery bags for vip commercial delivery/rideshare drivers.
- 【WATER RESISTANT】:These insulated bags come equipped with a waterproof aluminum lining to ensure both heat retention and water resistance. However, due to the stitching process used in making the bags, there may be a risk of water leakage at the stitched seams. This means that water inside the bag may potentially seep through at these stitched areas
Build repeat use and a broader customer base
More users and repeat orders can support greater use of local infrastructure. The financial benefit depends on whether added demand covers the cost of serving it, including any promotions or delivery benefits used to attract customers.
Use stores and operations efficiently
More sales and orders through a local store can improve the use of its space and operating capacity. A larger network also brings store-level costs; expansion can therefore weigh on results before utilization improves.
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- 【LARGE SIZE AND CAPACITY】:23"W * 15"H * 14"D, soft ,durable material , can help you save valuable space. This Insulated Delivery bag is also suitable for your car to store food or to help you clean the trunk
- 【SUPER PRACTICAL】:This Insulate Delivery bag is large and strong enough to have an insulating layer that can store hot and cold items for a long time and keep them fresh
- 【STRONG ENOUGH】: Insulate thermal Delivery bag has high-quality two-way zipper pocket and two pairs of hand straps, which is very easy to clean and has good insulation effect
- 【TRANSPARENT POCKET】:This Insulated Delivery bag has transparent pockets for storing recipes or important and visible items. This bag can also food transport in restaurants for work, keep your Pizza heat
- 【PROMISE SATISFACTION】:We Promise To Offer Best Quality Products . Food delivery bags for uber eats/doordash and grubhub
Earn from more than the customer’s basket
Merchant services, subscriptions and advertising can diversify revenue beyond product sales and customer delivery charges. Their contribution varies by platform, and disclosed company figures do not create a harmonized comparison across operators.
Naspers’s 2024 integrated-report summary said Swiggy’s quick-commerce unit economics continued to improve with larger baskets, an expanded user base and better operational efficiency. It also reported 487 active dark stores across 26 cities and more than 9,500 listed items at that historical snapshot. These are Swiggy-specific figures, not industry benchmarks.
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- 【LARGE CAPACITY】: Dimension: 23W x 15H x 14D. One set of 1-pack bag, with capacity of 79L/20.5 Gallon. The big insulated grocery shopping zippered bags work perfect for men. The extra large utility tote bag has good effect to keep lunch food warmer or cooler for more than 1.5 hours. It's a good food storage bag. Internal Dimemsion of catering bag doordash 22x14x13
- 【KEEP FOOD WARM/COLD】: The insulated grocery shopping bags are both cooler and warmer bags for women. The thermal and storage bags have good effect to keep food hot or cold
- 【MULTI-PURPOSE】: The large soft tote bags work for women and men. The large capacity cooler bag has multiple functions. It's the best carry bags for can, wine, water, beverage, drink. It could also used for meal and pizza delivery, food packaging, travel, shopping, travel to beach, food trasport by car, cart shopping for groceries, catering bag for hot/cold food deliveries
- 【DURABLE】: The external cloth of insulated grocery bags are made of fabric, material of internal is leakproof and easy cleaned alumnium foil. It is washable.The reusable shopping bags for groceries are heavy duty. The insulated bag with cooler function is perfect for men, boys
- 【COLLAPSIBLE】: The reusable grocery shopping bags are foldable. The folding cooler bag is portable with dimension of 23W x 15H x 2D Inch, which could save space and easy to store
What Swiggy’s reported figures show—and do not show
The following figures illustrate why period and metric definitions matter. They describe Swiggy in India and should not be treated as typical results for every quick-commerce app.
| Reporting period and source | Reported figures | How to read them |
|---|---|---|
| FY2024–25, Swiggy Limited | ₹514 average order value (AOV); 1,021 active stores; 124 cities; 4 million square feet of dark-store area; -4.0% contribution margin | Swiggy attributed the negative contribution margin in part to upfront investment in new stores and user activation. AOV is not revenue or profit. Company FY2024–25 disclosures |
| Q1 FY2026, quarter ended June 30, 2025, Swiggy Limited | 92 million quick-commerce orders; ₹612 AOV; NOV equal to 74% of GOV; ₹896 crore negative adjusted EBITDA; 11.1 million average monthly transacting users; 1,062 active dark stores | These are figures for that quarter, not a current run rate. NOV as a share of GOV is distinct from revenue or profit. Company Q1 FY2026 results |
Read the figures together cautiously: a reported AOV or order count says something about activity, not how much revenue the company retains or whether it covers the costs of serving those orders. Swiggy’s own definitions distinguish GOV, NOV, revenue, adjusted revenue, contribution margin and adjusted EBITDA, and those metrics answer different questions.
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How to compare quick-commerce business models
Company disclosures are not automatically apples-to-apples. For a meaningful comparison, check the same reporting period and examine:
- Whether the app owns the inventory, relies on merchant partners, or combines both arrangements.
- Who pays commissions or service fees, and what the platform counts as revenue.
- Customer fees, minimum-basket rules and the cost of subscription delivery benefits.
- How much advertising or retail-media revenue the company reports.
- Basket size and discount intensity, alongside the company’s stated definitions.
- Orders and sales per local store, where disclosed, as well as the cost of opening and operating stores.
- Contribution margin and segment EBITDA as separate metrics, with definitions and periods aligned.
Swiggy and Instacart disclosures illustrate different parts of the model, but the cited figures do not provide a harmonized cross-company dataset. Fees, membership terms and thresholds can change; the Instacart+ example above is dated to its 2024 shareholder letter.
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