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World desk5 min

Hotel Website Design Examples: 22 Sites Worth Studying in 2026

A curated gallery of 22 hotel website examples, with a practical framework for evaluating design, property information, navigation, and booking journeys.
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These 22 hotel websites offer varied ideas for presenting a property online, from cinematic imagery to clear booking access and destination-focused content. They are a curated design gallery—not a ranking by bookings or revenue. Use them to see how a hotel can express its identity while helping visitors find the information and booking route they need.

How to evaluate hotel website examples

A striking homepage is only one part of a useful hotel website. A prospective guest also needs to understand what kind of stay is offered, compare rooms, find practical property and location details, and recognize where a booking link leads. The framework below draws on the examples described by Colorlib, HubSpot, and Moda. It is an editorial way to compare sites, not a validated conversion model.

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  • Identity and fit: Does the opening message and visual style make the property’s character and likely audience clear?
  • Useful information: Can visitors find room options, amenities, location, and experiences without searching through unrelated material?
  • Navigation: Are key sections easy to reach, and can visitors orient themselves when a brand has multiple properties?
  • Booking visibility and handoff: Is the booking route apparent, and does the next step make clear which property and dates are being selected?
  • Visual clarity: Do photos, video, animation, and typography support the information, or make it harder to reach?
  • Journey coverage: Does the experience work beyond the first impression, through room selection and the booking engine?

22 hotel website design examples

The following names are the selected examples in Colorlib’s 2026 roundup. The descriptions reflect that roundup’s editorial observations, not an independent, current audit of each live site or a comparison of booking results. Website features can change.

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1. The Berkeley

Colorlib describes a video-led hero with a booking call to action. It illustrates how a large visual can establish atmosphere while still presenting a route toward planning a stay.

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2. Blue Lagoon

Presented as a minimal design with prominent calls to action and quick links, Blue Lagoon is a useful example of keeping the initial choices legible rather than relying on visual spectacle alone.

3. Gaia Retreat

The roundup notes a large visual treatment and booking access. This pairing can communicate a retreat’s mood while giving visitors a practical next step.

4. Scarlet

Scarlet is among the image-led examples, with a booking call to action noted in the roundup. The design idea to examine is how visual identity and a direct action share the opening view.

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5. Ultima Collection

Colorlib highlights its cinematic visual approach. For a collection of properties, the broader question is whether a strong brand impression is matched by clear ways to explore individual locations.

6. Silo Ridge

The roundup identifies a large visual experience. Look at how such imagery establishes the setting and whether the site also makes the property’s offer and practical details easy to find.

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7. Campbell Gray Hotels

This example is included among the roundup’s hotel sites with varied navigation approaches. It can prompt a closer look at how a hospitality brand helps visitors move between its properties and information.

8. Sabi Sabi

Sabi Sabi adds a distinct property identity to the gallery. When assessing a site like this, consider whether the content helps a visitor understand both the experience and the logistics of a stay.

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9. Hotel Nordevik

Colorlib specifically notes a homepage booking form. Showing booking controls early can make the route to availability visible, provided visitors can still find the information needed to decide.

10. DDD Hotel

DDD Hotel is one of the roundup’s examples of different visual and navigation choices. Its inclusion is a reminder that a hotel site need not follow a single visual template to communicate a property.

11. Constance Hotels & Resorts

The roundup calls out booking access and group-site navigation patterns. For multi-property brands, destination selection and orientation matter alongside the design of any one hotel page.

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12. The Corner Hotel

Colorlib notes a booking call to action. This makes it a relevant example for considering whether visitors can find a clear path from browsing to planning.

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13. Hotel Provincial

Hotel Provincial is one of the additional property examples in the Colorlib list. Evaluate it by the same practical questions: what is the property’s character, what does a guest need to know, and how discoverable is the booking route?

14. Aman

The roundup describes a video hero alongside persistent booking access. That combination illustrates a key design tension: a site can build atmosphere without making the core task disappear.

15. Kempinski

Kempinski appears among the image-led examples. For a hotel group, it is also useful to inspect how the wider brand and individual property information are connected.

16. Maistra

Colorlib highlights booking access for Maistra. A property group’s site should make it possible to understand the destination or property being considered before a visitor proceeds.

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17. Alleys Hotel

Alleys Hotel is described as using a large visual treatment. Assess whether the imagery is complemented by accessible details about rooms, location, and the stay itself.

18. One&Only

One&Only is part of the roundup’s selected hotel websites. Its inclusion broadens the gallery beyond one design style; use the comparison framework to judge clarity and journey coverage, not just polish.

19. Nobis

Nobis is another example in the curated set. Consider how its site balances brand expression with navigation to the practical details that help a guest make a decision.

20. The Hoxton

The roundup describes The Hoxton as extending beyond rooms into neighborhood, dining, events, and editorial material. This approach can explain the hotel’s place in its surroundings as well as its accommodation.

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21. citizenM

Colorlib notes booking information near the top of the visitor journey. That makes citizenM a useful example for reviewing whether a visitor can quickly move from discovery toward booking.

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22. Ace Hotel

Ace Hotel is described as image-led, with booking access and content that reaches beyond rooms into a hotel’s broader identity and setting. The useful design question is how those layers remain easy to navigate.

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More hotel sites that offer useful ideas

HubSpot’s roundup, updated March 4, 2025, includes 30 examples, among them Hotel & Spa Resort Kaskady, Amaris Mykonos, Al Moudira, Hotel Paradiso Grottammare, The Drifter Hotel, Kinross House, and The Gage Hotel. Its observations emphasize imagery, navigation, amenities, location, nearby activities, guest feedback, and visible booking calls to action. Treat those as additional examples to explore, rather than as a current performance ranking.

Moda’s September 2, 2026 teardown examines five independent properties—The Menhaden, Hotel Peter & Paul, Eastwind Hotels, Lokal Hotel, and Basin Harbor—across positioning, rooms, direct booking, destination content, events, accessibility, and the booking-engine handoff. Its broader lesson is to examine the complete traveler journey, not only the homepage.

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What makes a strong hotel website example useful?

The best design inspiration is not necessarily the most dramatic homepage. A large photograph or video can make a property memorable, but it should help visitors understand the place rather than obscure navigation or essential details. Likewise, a visible booking button is useful as an entry point, but the next step should preserve clarity about the property and the reservation being made.

When reviewing any example, follow a prospective guest’s path: identify the type of stay, find a room and relevant amenities, understand the location, and proceed toward booking. That reveals whether the design works as a complete decision-making experience, not just as a visual introduction.

Hotel websites versus hotel booking marketplaces

This gallery concerns hotel-owned or hotel-brand websites used for design inspiration. It is not a list of third-party booking marketplaces. The distinction matters: a hotel’s own site has to express the property’s identity and guide visitors through its information and booking route, while a marketplace is organized around comparing listings from multiple providers.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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