October DealsAmazon USOctober deal check: compare before you payAmazon US: current deals, useful picks and tech finds.Check DealsWindows FixRecommendedWindows errors stealing your time? Find the fix fastScan stability, cleanup and performance issues.Fix NowOctober DealsAmazon USDeal season is back - check today's better picksAmazon US: current deals, useful picks and tech finds.See Picks×
Skip to content
Mountain View desk5 min

Google Ads Promotion Assets: Eligibility, Requirements, and Troubleshooting

Understand promotion asset eligibility, promo-code and destination requirements, schedule and level precedence, automated promotions, and Google Ads troubleshooting steps.
Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

A Google Ads promotion asset can be eligible and approved without appearing on every ad impression. To resolve a disapproval, check the specific policy reason, correct the asset or its destination, and save it for review. To prevent offers appearing at the wrong time, set the asset schedule as well as the customer-facing promotion dates.

What a promotion asset is—and what it is not

A promotion asset highlights a sale or deal and links to the offer on your website. It can show a percentage or monetary discount and conditions such as a promo code or spending limit. Google says these assets can appear in Search and certain YouTube surfaces; Performance Max for Store Goals can also show promotions in Maps on mobile. Placement depends on eligibility and serving conditions, so adding an asset does not guarantee it will appear on every impression. Google Ads Help: About promotion assets.

As an Amazon Associate I earn from qualifying purchases.

A promotion asset is not a Google Ads promotional offer. The latter is an account credit for advertisers, subject to separate terms; it is not cash back or a refund. Google says processing eligibility after the requirements are met can take up to 35 days. Google Ads Help: About promotional offers.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

Promotion asset requirements

Use the promo-code field only for a code

The Promo code field must contain an actual promotional code—not a product description, phone number, or general promotional statement. This is an explicit promotion-asset policy requirement. Google Ads Advertising Policies: Promotion asset requirements.

#1 Best Overall
Google Play gift code
  • No returns and no refunds on gift cards. Good for use on the US Google Play Store only. Terms apply - see below.
  • Google Play gift codes can be used on the Google Play Store, the official app store for Android, to purchase apps, games, and more.
  • To redeem, enter code in the Play Store app or play.google.com.
  • Endless games to explore: Find and play old and new favorites – from mind-bending puzzles to epic quests and more.
  • Just the app you’re looking for: Millions of apps means millions of ways to get things done, learn something new, and maybe even meet someone special.

Make the offer accurate and easy to verify

The advertised product or service should be accurately priced, easy to find on the destination page, and consistent with the ad’s headers and descriptions. The offer must be available, and each submitted field should represent the same advertiser and relate to the promoted product. Standard Google Ads policies also apply, including editorial rules for clarity, spelling, capitalization, and symbols; trademark requirements; and supported-language requirements for ads and destinations. Google Ads Advertising Policies: Promotion asset requirements.

Check campaign and surface eligibility

Eligibility is not universal across campaign types or placements. For example, Google’s App campaign documentation says promotion assets for App campaigns are currently eligible on Display and YouTube. Account configuration, policy, location, and other serving conditions can also affect where an asset may appear. Google Ads Help: About assets for App campaigns.

Rank #2
Google Play gift code | Give the gift of games, apps and more (Email or Text Message Delivery - US Only) - $100
  • No returns and no refunds on gift cards. Good for use on the US Google Play Store only. Terms apply - see below.
  • Google Play gift codes can be used on the Google Play Store, the official app store for Android, to purchase apps, games, and more.
  • To redeem, enter code in the Play Store app or play.google.com.
  • Endless games to explore: Find and play old and new favorites – from mind-bending puzzles to epic quests and more.
  • Just the app you’re looking for: Millions of apps means millions of ways to get things done, learn something new, and maybe even meet someone special.

Choose the right level, control, and dates

Assign the offer where it applies

Promotion assets can be added at account, campaign, or ad-group level. When applicable levels overlap, the most specific level takes precedence: ad group over campaign, and campaign over account. Choose the narrowest level that accurately covers the offer. Google Ads Help: About promotion assets.

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

Set both the schedule and the displayed offer dates

These settings do different jobs. The asset schedule controls when the asset is eligible to serve; displayed promotion dates tell customers when the offer is available. If you enter displayed dates but do not schedule the asset, it may continue serving beyond the offer period until you pause or stop it. Align the schedule with the actual offer period and check the saved asset. Occasion-specific assets must be created or edited within six months of their start date to be eligible to serve. Google Ads Help: About promotion assets; Google Ads Help: About promotion assets.

Rank #3
Google Play gift code
  • No returns and no refunds on gift cards. Good for use on the US Google Play Store only. Terms apply - see below.
  • Google Play gift codes can be used on the Google Play Store, the official app store for Android, to purchase apps, games, and more.
  • To redeem, enter code in the Play Store app or play.google.com.
  • Endless games to explore: Find and play old and new favorites – from mind-bending puzzles to epic quests and more.
  • Just the app you’re looking for: Millions of apps means millions of ways to get things done, learn something new, and maybe even meet someone special.

Decide between manual and automated promotions

Option How it works Best fit
Manual promotion asset You enter and manage the promotional content and dates. Use when exact wording or start and end dates need to be controlled.
Automated promotions Google can identify active deals on your website and attach sourced promotions to eligible Search and Performance Max campaigns. Its current documentation says campaigns already running manual promotions are bypassed. May suit active website deals when automated sourcing is compatible with the campaign. Find sourced items in Assets by filtering for Promotion and checking the Added by column; Google AI identifies sourced items. Account-level automated asset settings provide opt-in and opt-out controls.

Google Ads Help: About automated promotions.

How to troubleshoot a disapproved promotion asset

  1. Find the exact reason. In Google Ads, open Assets (or Ads where relevant), inspect the Status column, and add Policy details to see the governing issue. Google also directs advertisers to hover over a disapproval status and open the relevant policy. Google Ads Help: Check the review status of an ad or asset.
  2. Check the offer fields. Confirm the promo-code field contains only a code, the discount and conditions are accurate, and the asset matches the advertiser and promoted product. Check editorial and language requirements as well. Google Ads Advertising Policies: Promotion asset requirements.
  3. Inspect the destination. Make sure the offer is available and visible on the page, the URL works and matches the ad’s destination, and the page is crawlable and policy-compliant. Destination problems can be distinct from issues in the asset or ad text. Google Ads Help: Fix a disapproved ad.
  4. Correct the cited problem and save. Edit the asset or destination to address the stated reason, then save it so Google can review the updated version. Google Ads Help: Fix a disapproved ad.
  5. Allow time for a pending review. Google’s status guidance says to check account status and policy details, allow time for review, and avoid unnecessary changes that may restart it. If review is still pending within seven business days, wait; if the status remains unchanged after seven full business days, Google suggests a one-time minor edit. Use the current instructions in your account if they differ. Google Ads Help: Check the review status of an ad or asset.
  6. Appeal if the decision appears wrong. If the asset and destination comply, use the account appeal workflow and track the case in Policy Manager. Google’s general appeal guidance advises against repeated appeals and states a limit of three appeals per ad and a 24-hour wait between appeals on the same ads or campaigns. These are general policy appeal limits, not promotion-asset-specific guarantees. Google Ads Help: Appeal a policy decision.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

If the asset is approved but not showing

Approval means the asset complies with policy; it does not promise display on every impression. Google may omit an eligible asset based on Ad Rank, predicted usefulness, and the eligible combination of assets for a particular impression. Confirm that it is associated with the active account, campaign, or ad group where the offer applies, then review serving conditions. Google Ads Help: Check the review status of an ad or asset; Google Ads Help: About assets.

Quick Recap

Bestseller No. 1
Google Play gift code
Google Play gift code
To redeem, enter code in the Play Store app or play.google.com.; Gift code can be delivered via email or text message.
$200.00
Bestseller No. 2
Google Play gift code | Give the gift of games, apps and more (Email or Text Message Delivery - US Only) - $100
Google Play gift code | Give the gift of games, apps and more (Email or Text Message Delivery - US Only) - $100
To redeem, enter code in the Play Store app or play.google.com.; Gift code can be delivered via email or text message.
$100.00
Bestseller No. 3
Google Play gift code
Google Play gift code
To redeem, enter code in the Play Store app or play.google.com.; Gift code can be delivered via email or text message.
$50.00
Bestseller No. 4
Google Play gift code
Google Play gift code
To redeem, enter code in the Play Store app or play.google.com.; Gift code can be delivered via email or text message.
$25.00
Best Value
Google Play gift card $100 - give the gift of games, apps and more (US Only)
  • No returns and no refunds on gift cards. Good for use on the US Google Play Store only. Terms apply - see below.
  • Google Play gift cards can be used on the Google Play Store, the official app store for Android, to purchase apps, games, and more.
  • To redeem, peel or gently scratch label and enter code in the Play Store app or play.google.com.
  • Easy to use: With a Google Play gift card, you never have to worry about expiration dates or fees.
  • Endless games to explore: Find and play old and new favorites – from mind-bending puzzles to epic quests and more.
Rank #4
Google Play gift code
  • No returns and no refunds on gift cards. Good for use on the US Google Play Store only. Terms apply - see below.
  • Google Play gift codes can be used on the Google Play Store, the official app store for Android, to purchase apps, games, and more.
  • To redeem, enter code in the Play Store app or play.google.com.
  • Endless games to explore: Find and play old and new favorites – from mind-bending puzzles to epic quests and more.
  • Just the app you’re looking for: Millions of apps means millions of ways to get things done, learn something new, and maybe even meet someone special.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

Leave a Reply

Your email address will not be published. Required fields are marked *

Special offer. See more information about Outbyte and uninstall instructions. Please review EULA and Privacy policy.

More from the Wire

  1. World desk4 min
    How to Spot an AI Voice Scam Before Sending MoneyDon’t rely on how a caller sounds. Pause, call back through a known number, and verify the emergency with another trusted person before sending money.
  2. Mountain View desk4 min
    Google’s SynthID Detector: How to Check AI-Generated Images, Video and AudioGoogle’s SynthID Detector looks for an embedded watermark in supported images, video and audio. Here is what its results do—and do not—show.
  3. Redmond desk20 min
    How to create a link to File or Folder in Windows 11Windows 11 gives you several ways to point to a file or folder without moving or duplicating it. You can create a desktop shortcut,…
Recommended PC Tool
Recommended PC Tool
Outdated Drivers Are Slowing You DownFree scan - exact matches
PC Slower Than It Used to Be?Free scan - under a minute

Two free Windows tools

One Free Minute Could Fix That PC

Before you go - each of these free tools takes about a minute and tackles what quietly slows a Windows PC down.

Special offer. View Outbyte info, uninstall instructions, EULA, and Privacy Policy.