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World desk4 min

“Fly or Die” for Academic Success Is a Myth

A study of 705 University of British Columbia travellers found no relationship between air-travel emissions and an adjusted h-index measure, challenging the idea that academics must fly to succeed.
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No: academics do not need to fly to succeed. A study of 705 air travellers at the University of British Columbia found no relationship between academic air-travel emissions and an h-index measure adjusted for academic age and discipline. That challenges the idea that more flying reliably means greater research productivity—but it does not show that every trip is useless or that flying never helps a career.

What the evidence says about flying and academic success

In a 2019 Journal of Cleaner Production study, Seth Wynes, Simon D. Donner, Steuart Tannason and Noni Nabors compared air-travel emissions with publicly available career measures for 705 University of British Columbia travellers. They reported no relationship between emissions and hIa, an h-index adjusted for academic age and discipline. The authors summarized the result this way: “We found no relationship between air travel emissions and metrics of academic productivity including hIa (h-index adjusted for academic age and discipline).” Read the study.

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This is evidence against a simple rule that frequent flying produces more research productivity. It is not a causal experiment: the researchers observed travel and career measures rather than assigning academics to fly or stay home. The sample came from one Canadian university, and hIa captures only one dimension of academic work. The result cannot settle whether travel affects other outcomes, such as a particular collaboration, leadership opportunity, or professional relationship.

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Why the study does not settle every meaning of career success

Academic success can mean research output, salary, professional visibility, leadership, collaboration, or a sense of belonging. The study’s main productivity finding concerns hIa, not all of these outcomes. It also found an association between salary and air-travel emissions in its sample that remained after controlling for seniority. That association does not show that flying caused higher salaries: other differences between travellers may help explain it, and the direction of influence is not established.

The study also classified 165 researchers as “Green” or “Not-green” and reported no significant difference in total air-travel emissions between those groups. Those labels and that comparison are specific to the study; they should not be treated as a general estimate of how academics travel.

Why “fly or die” can feel like a real rule

A 2021 literature review uses “fly or die” to describe a perceived obligation to travel, echoing the familiar pressure to “publish or perish.” It distinguishes several reasons academics may feel that obligation. Read the review.

  • Hard obligations: Some research is tied to a location, so travel may be needed for fieldwork or other site-bound work.
  • Role obligations: A scholar may be expected to represent a professional organization or fulfill a formal duty in person.
  • Soft obligations: Researchers may travel to build networks, gain visibility, exchange ideas, or feel part of an academic community.

These reasons are not interchangeable, and the existence of a perceived expectation does not establish a measurable productivity payoff. A trip may be important for a specific task while frequent flying remains an unjustified universal career requirement.

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Who gets access—and who bears the cost?

Travel opportunities and barriers are uneven. A norm that treats conference attendance as essential can therefore advantage people who are able to travel and disadvantage those who cannot. The literature also frames academic air travel as a tension: in-person exchange and networking can matter, while aviation carries environmental costs. A later review discusses the debate in terms of career beliefs, academic identity and mobility, environmental concerns, and alternatives; it is context for the controversy, not a quantitative estimate of travel’s career effect. Read the later review.

How to decide whether a trip is worth taking

There is no universal formula in the reviewed sources for scoring an academic trip. Instead, consider what the trip is meant to accomplish and whether that purpose requires being there in person.

  1. Name the purpose. Is the trip needed for site-bound research, a formal role, a specific collaboration, networking, visibility, or another goal?
  2. Specify the expected benefit. Identify the concrete outcome you hope to achieve rather than assuming attendance itself advances a career.
  3. Check whether the format matters. Could an online meeting or a reorganized activity achieve the same purpose? Remote formats may not replace fieldwork or every kind of in-person exchange.
  4. Weigh access and environmental cost. Consider who can participate and what the trip costs environmentally, alongside its likely value.

Virtual meetings and changes to academic practices are discussed alternatives, not universal substitutes. Whether they work depends on the activity: a remote format may serve one meeting well and fail to serve a site-bound research need or a form of exchange that depends on being present.

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What academics can conclude

The evidence supports questioning the assumption that more flying is a prerequisite for academic success. The UBC study found no relationship between emissions and its adjusted h-index measure, but its observational, single-university design cannot establish that travel never helps or determine the effects on every kind of career outcome. Treat travel as a choice tied to a specific purpose—not as proof of commitment or a universal ticket to success.

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