Figure AI raised $675 million in Series B financing on February 29, 2024, at a $2.6 billion post-money valuation. The round arrived with an OpenAI collaboration and followed a commercial agreement to explore humanoid robots at BMW Manufacturing. It showed extraordinary investor confidence in embodied AI—but not proven revenue, profitability or large-scale production.
Important date check: $2.6 billion was Figure’s valuation after that 2024 financing, not its current disclosed valuation. Figure later announced more than $1 billion in Series C commitments at a $39 billion post-money valuation on September 16, 2025.
As an Amazon Associate I earn from qualifying purchases.
Fast facts
| Item | What was announced |
|---|---|
| Company | Figure AI |
| Financing | Series B |
| Amount | $675 million |
| Announcement date | February 29, 2024 |
| 2024 post-money valuation | $2.6 billion |
| OpenAI collaboration | Announced alongside the financing |
| BMW agreement | Announced January 18, 2024 |
| Later disclosed valuation | $39 billion post-money, announced September 16, 2025 |
The financing announcement and investor list are documented by Figure’s announcement and contemporaneous TechCrunch coverage.
What the $2.6 billion figure meant
“Post-money” means the negotiated value of the company after the new investment was included. It was not $2.6 billion in cash, annual sales, assets or public-market capitalization. As a private financing price, it reflected what participating investors agreed Figure could become.
#1 Best Overall
- 【BRILLIANT GIFT IDEA FOR KIDS】It's a big surprise to kids as the robot is up to 15.8 inches in height. With various pioneering ways to play, it can build kids' imagination and creativity. Kids will love this Birthday or Christmas gift!
- 【STEM LEARNING ROBOT】With 10 expressions, 9 flexible joints, and 10 songs, this robot moves more dynamically than typical toys—making playtime more engaging and lifelike. It's a fun way for kids to explore basic programming while building logic, creativity, and coordination!
- 【DIVERSE FUNCTIONS】Gymnastics, storytelling, dance, music, and recording—the Ruko robot enriches childhood with creativity and early artistic exploration. More than just a toy, it’s a fun, engaging friend!
- 【RECHARGEABLE & LONG-LASTING】 Enjoy up to 100 minutes of playtime on a full charge, giving kids plenty of time to play, explore, and have fun without frequent battery changes.
- 【CHARGING REMINDER】For proper charging, please use the original cable included in the package. USB-C to USB-C cables are not supported and will not charge the device. Charge Before Use: No response? Charge for 30 mins first.
The valuation therefore signaled expectations about future technology, customers and manufacturing capacity. Public materials for the round did not disclose revenue, operating profit, production volume, customer economics or a validated cost structure.
Who invested—and why the mix mattered
The named backers were Microsoft, OpenAI’s Startup Fund, Nvidia, Jeff Bezos through Bezos Expeditions, Parkway Venture Capital, Intel Capital, Align Ventures and ARK Invest.
- Microsoft and OpenAI’s fund: connected Figure to advanced AI models and software infrastructure.
- Nvidia: brought relevance to the compute and accelerator ecosystem needed to train and run robotic systems.
- Intel Capital: added semiconductor and industrial-technology credibility.
- Bezos Expeditions: supplied a prominent founder-investor associated with large-scale logistics and automation ambitions.
- Venture investors: provided capital for hiring, hardware development, manufacturing and commercialization.
This participation established investment and strategic interest. It did not, by itself, establish hardware-supply contracts, operating partnerships, customer purchase orders or endorsement of every technical claim.
Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Clear out junk files and repair common Windows errors3Scan for outdated or missing drivers - takes under a minuteRank #2
- 【Humanoid Robot with ESP32】 Powered by ESP32 and 17 intelligent servos, Tonybot smart humanoid robot delivers smooth, dynamic performance. Use the app to easily control it for walking, dancing, kicking, and more. Tonybot can stand up automatically, which is great for playing football and performing gymnastics.
- 【Multimodal Large AI Models】Powered by an AI model module that combines language, voice, and vision models, Tonybot Ultimate Kit unlocks advanced embodied AI functions such as natural conversation and scene understanding. (Ultimate Kit Only)
- 【AI Vision & Voice Interaction】Equipped with an ESP32-S3 vision module and voice interaction module, Tonybot AI robot enables offline face recognition, target tracking, visual line following, voice control, and more. Customize commands and train it to be your AI assistant.
- 【Expandable AI Development with Sensors】 Tonybot robot kit comes with an ultrasonic sensor, IMU sensor, buzzer, and supports modules like dot matrix display, fan, temp/humidity sensors, and WiFi for endless AI-driven development.
- 【3 Programming Options & Comprehensive Tutorials】Tonybot smart AI robot supports Arduino, Python, and Scratch programming, with open-source low-level code and step-by-step tutorials covering everything from beginner learning to advanced humanoid robot development.
What Figure was building
Figure positioned itself as a developer of autonomous, general-purpose humanoid robots for work environments including manufacturing and logistics. The argument is practical: a human-shaped machine could potentially use aisles, workstations, tools and storage systems already designed for people, reducing the need to rebuild a facility around a specialized machine.
“General-purpose” described the company’s ambition and product positioning. It did not mean the robot could reliably perform any arbitrary human task. A demonstration, pilot or staged trial is different from repeatable, safe production across every shift.
What the OpenAI collaboration promised—and left unanswered
Figure said the collaboration would help it develop next-generation AI models for humanoid robots, improve language-based processing and reasoning, and accelerate its commercial timeline. In principle, a language-capable system could interpret instructions and interact more naturally with workers.
Rank #3
- 6 Fun Robot-Shaped Toys – Includes 6 colorful robots (red, yellow, blue, green, purple, orange) with stretchy pop tube arms & legs for endless bending, twisting, and sticking fun!
- Strong Suction Cup Base – Each robot’s hands and feet have powerful suction cups that securely stick to glass, mirrors, tiles, and smooth surfaces, making them perfect for travel and on-the-go play.
- Sensory & Fidget-Friendly – Helps calm anxiety, improve focus, and relieve stress, making them ideal for autistic kids, ADHD, or anyone who loves fidget toys.
- Perfect Gift & Multi-Use Fun – Great for birthdays, Easter baskets, stocking stuffers, party favors, classroom rewards, or Valentine’s gifts – a hit with kids ages 3-9!
- Safe & Durable – Made from child-safe, non-toxic materials, these stretchy robot toys are BPA-free and designed for long-lasting play.
Language understanding is only one layer of a working robot. Industrial deployment also requires reliable perception, dexterous manipulation, balance, motion planning, low latency, safety controls and recovery when an object, person or process differs from expectation. The 2024 announcement did not disclose model architecture, performance benchmarks, exclusivity terms or partnership revenue. Later Figure materials emphasize its proprietary Helix vision-language-action model and physical-world data strategy, so the OpenAI arrangement should be read as part of the 2024 financing story rather than assumed to describe the company’s current technology.
What the BMW agreement actually established
On January 18, 2024, Figure and BMW Manufacturing announced a commercial agreement to explore bringing general-purpose robots into automotive production, including work at BMW’s Spartanburg, South Carolina operation. The companies also identified joint exploration of AI, robot control, manufacturing virtualization and integration, as described in the BMW–Figure announcement.
What it established
- A named industrial partner and a production-site integration effort.
- A plausible initial market in automotive manufacturing.
- An attempt to move beyond laboratory demonstrations.
What it did not establish
- A disclosed purchase order, fleet size or price per robot.
- Fully autonomous, continuous operation.
- Replacement of human workers or a production-wide rollout.
- Positive return on investment or profitability.
“Commercial agreement” can cover evaluation, a pilot, staged deployment or a paid service. The public announcement did not specify which of those outcomes had been achieved.
Rank #4
- STEAM Learning Made Fun, Building 4C Skills: Yonbo makes learning a blast, the ideal robot for kids aged 4-12 and up! 🚀 It brings STEAM (Science, Tech, Engineering, Art, Math) to life through fun play. 💡With Yonbo, kids develop essential 4C skills—creativity, critical thinking, communication, collaboration—while having a great time. Forget boring lessons or too much screen time, educational robot Yonbo helps kids learn by doing, thinking and imagining. It’s education, but fun and exciting! 🧠✨
- Your Child’s Emotional Robot Companion: This companion robot Yonbo isn’t just a toy – it’s a friend who gets your kid! 😊 With over 100 facial expressions, tones, and movements, emo robot Yonbo reacts to your child’s feelings in real-time. Happy? It dances! Sad? It shows empathy. It’s more than a robot kids toy – it’s a fun, emotional sidekick that kids can bond with, while parents enjoy knowing their child is in good hands. A robot friend, not a gadget! 💖🤖
- Interactive and Immersive Playtime: Goodbye boring playtime! 👋 Interactive robot Yonbo takes fun to a whole new level by recognizing sight, sound and scenes. Yonbo brings stories to life with immersive, interactive fun. 🎧👀 It sings, tells stories and even lets kids embark on imaginary adventures. With sound, action and facial expressions combined, Yonbo creates a whole new world for kids to explore! It’s not just watch a screen – it’s getting involved, and kids’ creativity has no limits! 🌟🎤
- Personalized Play with Customizable AI: Every kid is unique, and so is Yonbo ai robot! 😎 You can totally customize intelligent robot Yonbo’s personality and behavior, based on your child’s interests and even their MBTI personality type. Customizable robot Yonbo takes on any role with style, making every interaction fun and tailored to your child’s imagination. The adventure is always personal! 🦸♀️🐶
- Parental Peace of Mind with Full Control: Parents, you’re in charge – but you can still let your kid enjoy some independence! 😌 With the Yonbo app, you can set the kids robot toy’s personality, monitor interactions, and even get alerts when something’s up. Whether you’re cooking or working, you can control Yonbo robot remotely, ensuring your child is safe and happy. It’s like having a fun, educational robot assistant who also respects your parenting style. 🛠️👨👩👧👦
Why humanoid robots attracted capital in 2024
Generative AI had expanded investor attention from software into physical systems. Humanoids appeared to offer a way to apply machine learning to workplaces already built around human bodies, while labor shortages and repetitive, physically demanding jobs created a large theoretical customer need. Better computer vision, simulation, specialized processors and learning systems made the category seem more achievable than in earlier robotics cycles.
The strongest case for a humanoid is not every factory task. Conventional automation is often cheaper, faster and more reliable when a job is fixed and structured. A flexible humanoid becomes more compelling where tasks and surroundings vary enough that redesigning the facility for a dedicated machine would cost too much.
Where the valuation was promising—and speculative
Reasons investors could believe the opportunity was large
- A capable robot could address many workflows instead of one narrowly engineered motion.
- Real-world operation could generate data to improve perception and control.
- High-profile AI, chip and industrial investors could accelerate recruiting, infrastructure and customer access.
- Manufacturing, logistics and other labor-intensive industries offer potentially large markets.
Risks the financing did not resolve
- Technical reliability: varied objects, changing lighting, balance and error recovery are harder than a rehearsed demonstration.
- Economics: robot manufacturing, maintenance, batteries, compute, connectivity and human supervision determine customer payback.
- Safety and liability: systems working near people need dependable emergency stops, cybersecurity and clear responsibility for failures.
- Manufacturing scale: prototypes must become repeatable products with reliable actuators, sensors, processors, batteries and quality control.
- Competition: Figure was raising capital alongside Tesla Optimus, Boston Dynamics, Agility Robotics, Apptronik, 1X, Chinese humanoid makers and established industrial-robot suppliers.
A polished video can conceal constrained environments, retries, remote supervision or human intervention. Conversely, a robot need not be perfectly autonomous to be useful if supervision is inexpensive and uptime is high enough. The commercial test is safe, maintainable work at a cost customers accept.
Best Value
- Remote Control and Hand Gesture Control:This gesture sensing robot not only can be controlled by infrared controller, but also can turn left ,turn right, slide backward, and slide forward according to how your hand gesture commands; Multi function includes auto display and obstacles avoidance as well;The toy robot’s eyes light up with bright blue illuminating LED when it moves;
- Intelligent Programming: This smart robot toy can demonstrating a set of 50 actions inputted by the user.If you switch programming function,this Interactive robot will playback using its moves record feature to repeat the movement one by one as you created like turn left+turn right+walk forward+walk backward+patrol+dance+and many others action mode you selected;
- Premium Material:This Remote Control Robot is made of non-toxic ABS plastic, with flexible multi-joint in shoulder,elbows and thumbs ,and the bottom skating wheels are pretty sturdy to well carry out a various combination of moves;This playful robot really entertain your kids and bring you endless joys;
- Convenient Rechargeable Robot Toy:this RC robot is powered by built-in batteries.Directly connect to USB charging interface like your power bank,plug,computers.Rechargeable way saves your money for batteries and you only recharge the robot about 2 hours, and its playtime is about 60 minutes;
- Ideal Birthday Xmas Gift & Kids Intimate Companion : The infrared control Robot is versatile and vivid can dance,sing,walk,patrol,even can speak.Each robot measures 5.9 x 3.3 x 10.6 inch.
What changed after the $2.6 billion round
Figure’s September 16, 2025 announcement said it had exceeded $1 billion in Series C commitments at a $39 billion post-money valuation. That later company-reported figure makes the 2024 valuation historical, not current.
Figure also announced a September 2025 partnership with Brookfield involving real-world training data, AI infrastructure and potential deployment settings. Its official news timeline lists an F.03 arrival at BMW in June 2026; that is a company-reported milestone, and the listing alone does not disclose fleet size, autonomy, uptime, economics or production-wide adoption.
How to judge whether the bet paid off
The meaningful evidence is operational rather than headline valuation. Readers should look for:
What’s actually slowing this PC down?
Pick the symptom - the matching free tool is one click away.
- Paid deployments, contract types and the number of robots operating.
- Task speed, uptime, intervention rates and performance across changing conditions.
- Manufacturing cost, maintenance burden, energy and compute costs, and customer payback.
- Independent safety results and documented failure-recovery behavior.
- Repeat orders or expansion after an initial pilot.
Neither the 2024 financing nor the BMW announcement supplied those metrics. The $2.6 billion price was therefore a high-conviction venture bet on future capability and market scale, not a financial report card.
The Bottom Line
Figure’s February 2024 financing showed that major AI, semiconductor and venture investors were willing to fund the possibility that humanoids could become general-purpose labor platforms. The evidence then consisted mainly of a strong technical and investor story plus an announced BMW exploration—not proven mass production or profitable deployment. The valuation is now a historical marker: Figure later announced a $39 billion post-money valuation in September 2025, while the harder questions remain reliability, safety, unit economics and repeatable customer demand.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
