Metadata vs Tofu
| Metadata | Tofu | |
|---|---|---|
| Free trial | No | |
| Platforms | api, Web | Web |
| Cross-network campaigns | Yes | |
| Automated rules | Yes | |
| Creative testing | Yes | |
| Report export | Yes | |
| Reporting depth | advanced | |
| Free plan | No | |
| Intent data | Yes | |
| Account selection | CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills | |
| Campaign channels | email; landing pages; LinkedIn ads; display ads | |
| Account personalization | Yes | |
| Account reporting | pipeline |
Listed together in Best Account-Based Marketing Software