Tofu is a web-based agentic demand generation platform for go-to-market teams. It automates campaigns inside an existing go-to-market stack, combining CRM information with third-party signals to build account context. Its research agent detects intent and hiring signals across more than 75 data sources. Tofu generates account- and persona-tailored email sequences, landing pages, LinkedIn and display ads, re-engagement emails, and call scripts. The Launch Agent can sequence emails, stage leads, fire campaigns, and update a CRM when configured triggers occur. Named integrations include HubSpot, Marketo, Salesforce, and Outreach. Listed uses include outbound, lead nurture, event follow-up, sales acceleration, re-engagement, and expansion. Account selection can use CRM target-account lists, firmographics, technographics, intent, and hiring signals, with pipeline reporting. Tofu uses custom pricing, typically annual contracts, based on account volume, content volume and types, integrations, and support needs. It has no free plan or traditional self-serve free trial; guided demos and proof-of-concept engagements are offered instead. Subscriptions typically include onboarding and ongoing support.
Who it is for
Tofu is aimed at go-to-market, growth, and GTM operations teams running account-focused campaigns. It fits organizations that want CRM data, external signals, personalized content, and automated campaign execution together.
What is good
- Researches intent and hiring signals across 75+ sources
- Generates content tailored to accounts and personas
- Launch Agent sequences and updates CRM workflows
- Integrates with HubSpot, Marketo, Salesforce, and Outreach
- Supports multiple outbound and nurture campaign types
What to know first
- No free plan
- No traditional self-serve free trial
- Pricing depends on usage and support requirements
- Custom integrations or professional services may cost extra
Verdict
Tofu brings account research, content generation, and campaign launching into one platform. Request a guided demo and clarify annual pricing, integrations, and support needs before subscribing.
Tofu plans and pricing
All plansCompared on account-based marketing software
- Free plan
- No
- Intent data
- Yes
- Account selection
- CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills
- Campaign channels
- email; landing pages; LinkedIn ads; display ads
- Account personalization
- Yes
- Account reporting
- pipeline
