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TechTarget Priority Engine

by TechTarget Priority Engine

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TechTarget Priority Engine's own site

What TechTarget Priority Engine is

TechTarget Priority Engine is a web-based intent data product for technology sales and marketing teams. It helps teams identify active prospects and target accounts by showing the technologies and vendors prospects are researching. Its intent signals come from directly observed engagement with editorial content about technology buying decisions. Priority Engine is part of the modular Informa TechTarget Portal, which serves go-to-market work across strategy, demand generation, marketing and sales. The Portal describes its buyer network as having more than 58 million permissioned members across 220 media properties. Sales features can prioritize active prospects, provide account-journey details and support adding prospects to sales engagement cadences. Teams can combine CRM data, third-party intent and Priority Engine intent in account lists that update as signals and scoring change. Market Monitor shows purchase-intent trends across more than 240 B2B technology markets and refreshes data every seven days. Access to Market Monitor is limited to qualifying Informa TechTarget subscribers and customers of Omdia’s annual Go-to-Market Insights & Advisory service. The optional Inbound Converter evaluates website IP traffic to help identify visiting companies and pages visited, with use capped at 100,000 calls per day. Pricing is by request, and the product page directs visitors to request a demo.

Who it suits

Priority Engine suits technology go-to-market teams that want to identify and prioritize accounts and prospects researching relevant solutions. Its modules address strategy, demand generation, marketing and sales, with sales teams able to use prospect intent and account-journey details in their outreach.

What it does well

  • Prospect-level intent shows technologies and vendors people are researching.
  • Account lists can combine CRM, third-party and Priority Engine intent.
  • Named CRM integrations include Salesforce, Dynamics 365 and HubSpot.
  • Named marketing automation exports include Marketo, Pardot and Eloqua.
  • The maker says the product meets specified SOC 2 Trust Service Criteria.

What to know first

  • Pricing is by request, with no price stated on the product page.
  • Market Monitor access is limited to qualifying subscribers and Omdia customers.
  • Inbound Converter use is capped at 100,000 calls per day.

Limits

Market Monitor is available only to qualifying Informa TechTarget subscribers and customers of Omdia’s annual Go-to-Market Insights & Advisory service. The optional Inbound Converter is capped at 100,000 calls per day.

Plans

PlanBilled and limitsPrice
Informa TechTarget Portal / Priority EngineCustom pricing not stated; request a demo/contact salesOn request

As informatechtarget.com lists them, read 5 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the Informa TechTarget Portal page.
  2. Request a demo or contact sales about pricing.
  3. Connect supported CRM data through Salesforce, Dynamics 365 or HubSpot, as applicable.
  4. Use the named marketing automation integrations for prospect exports, if needed.
  5. Ask about Market Monitor eligibility if that module is relevant.

Verdict

Consider Priority Engine if your technology sales or marketing team needs prospect-level research intent and dynamic account lists. Market Monitor access has specific eligibility requirements, and pricing requires a demo or contact with sales.

Questions

What does Priority Engine do?

It provides technology sales and marketing teams with access to active accounts and prospects researching technologies in their markets, including prospect-level signals about technologies and vendors being researched.

How much does Priority Engine cost?

Pricing is on request. The product page directs visitors to request a demo or contact sales.

What platforms and integrations are named?

Priority Engine is web-based. Its integration guide names Salesforce, Dynamics 365 and HubSpot for CRM data, plus Marketo, Pardot and Eloqua for prospect exports to marketing automation platforms.

Who can access Market Monitor?

It is available to qualifying Informa TechTarget subscribers and customers of Omdia’s annual Go-to-Market Insights & Advisory service.

What is the Inbound Converter limit?

The optional feature evaluates website IP traffic to help identify visiting companies and pages visited. Use is capped at 100,000 calls per day.

What security and privacy claims does the maker make?

The maker says Priority Engine meets SOC 2 Trust Service Criteria for Security, Availability and Confidentiality. The product page describes its prospects and active accounts as permissioned and GDPR-compliant.

Facts from TechTarget Priority Engine's own pages

ABM lists
Lists can combine CRM data, third-party intent and Priority Engine intent, then update dynamically as signals and account scoring change. · informatechtarget.com, 5 Oct 2026
AI feature
IntentMail AI generates personalized sales emails using prospect intent, company information, and the organization’s value proposition. · informatechtarget.com, 5 Oct 2026
Audience
The Portal describes its buyer network as having 58M+ permissioned members across 220 media properties. · informatechtarget.com, 5 Oct 2026
Availability limit
Market Monitor is available to qualifying Informa TechTarget subscribers and customers of Omdia’s annual Go-to-Market Insights & Advisory service. · informatechtarget.com, 5 Oct 2026
Data source
Its intent signals are based on directly observed engagement with editorial content about technology buying decisions. · informatechtarget.com, 5 Oct 2026
Headquarters
Boston, Massachusetts, United States · informatechtarget.com, 28 Sept 2026
Integrations
The sales product page names Salesforce, Outreach, and Salesloft integrations and workflows. · informatechtarget.com, 5 Oct 2026
Intended users
Portal modules address go-to-market teams across strategy, demand generation, marketing, and sales. · informatechtarget.com, 5 Oct 2026
Intent data
Yes · informatechtarget.com, 20 Sept 2026
Market insights
Market Monitor provides purchase-intent trends across 240+ B2B technology markets and refreshes the data every seven days. · informatechtarget.com, 5 Oct 2026
Pricing
The product page directs visitors to request a demo and does not state a price. · informatechtarget.com, 5 Oct 2026
Priority Engine intent
Priority Engine provides prospect-level intent showing the technologies and vendors prospects are researching. · informatechtarget.com, 5 Oct 2026
Privacy
The product page describes its prospects and active accounts as permissioned and GDPR-compliant. · informatechtarget.com, 5 Oct 2026
Product purpose
Priority Engine provides technology sales and marketing teams with access to active accounts and prospects researching technologies in their markets. · informatechtarget.com, 5 Oct 2026
Prospect intent
It shows the technologies and vendors prospects are personally researching. · informatechtarget.com, 5 Oct 2026
Purpose
Portal is a modular solution for go-to-market teams to access in-market audiences using first-party intent data. · informatechtarget.com, 5 Oct 2026
Research signals
Its intent signals are based on directly observed first-party research on buy-cycle content. · informatechtarget.com, 5 Oct 2026
Sales features
Intent Data for Sales prioritizes active prospects, provides account-journey details, and supports adding prospects to sales engagement cadences. · informatechtarget.com, 5 Oct 2026
Sales use
The product helps sellers identify and prioritize active people at target accounts and engage them while they research relevant solutions. · informatechtarget.com, 5 Oct 2026
Security
The maker says Priority Engine meets SOC 2 Trust Service Criteria for Security, Availability and Confidentiality. · informatechtarget.com, 5 Oct 2026
Support
Intent Insights Services include 12 months of expert go-to-market guidance and dedicated support. · informatechtarget.com, 5 Oct 2026
Website visitor feature
The optional Inbound Converter evaluates website IP traffic to help identify visiting companies and pages visited; use is capped at 100,000 calls per day. · informatechtarget.com, 5 Oct 2026

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