Side by side
Klaviyo vs SmartrMail
Both stand on merchant marketing software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Web
Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.
Visit Klaviyo Free plan APIWeb
SmartrMail combines ecommerce automations, recommendations, capture tools, and sales reporting. Compare subscriber, email, platform, and SMS allowances carefully across its plans.
Visit SmartrMailThe facts
| Klaviyo | SmartrMail | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Web | API, Web |
| Lowest paid plan | Free or on request | Essential: $100.01 a month |
| Plans published | 4 | 4 |
| Maker | Klaviyo | SmartrMail |
| Website | klaviyo.com | smartrmail.com |
| On merchant marketing software | #1 of 19 | #4 of 19 |
Klaviyo: what it does well
- Supports email, SMS, RCS, push, WhatsApp, and social marketing.
- Includes automation, segmentation, landing pages, and A/B testing.
- Free plan can remain available indefinitely within limits.
- Marketplace offers more than 350 integrations.
- Provides GDPR-related tools and EU and US data residency.
What to know first
- Free plan allows up to 250 active profiles.
- Free plan includes 500 email sends per month.
- Full email support for free users lasts 60 days.
- Sending may be restricted when free-plan limits are exceeded.
SmartrMail: what it does well
- Email and SMS marketing features
- Automation templates for ecommerce campaigns
- Audience segmentation and A/B testing
- Order-linked conversion reporting
- Free plan and 15-day trial
What to know first
- Free plan limits subscribers and sends
- Landing pages are not offered
- Essential is listed as Shopify only
- SMS credit usage varies by country
Alternatives to Klaviyo Alternatives to SmartrMail The whole list

