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Klaviyo vs SmartrMail

Both stand on merchant marketing software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Klaviyo

Free plan Web

Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

Visit Klaviyo

SmartrMail

Free plan APIWeb

SmartrMail combines ecommerce automations, recommendations, capture tools, and sales reporting. Compare subscriber, email, platform, and SMS allowances carefully across its plans.

Visit SmartrMail

The facts

KlaviyoSmartrMail
Free planYesYes
Open sourceNot publishedNot published
Runs onWebAPI, Web
Lowest paid planFree or on requestEssential: $100.01 a month
Plans published44
MakerKlaviyoSmartrMail
Websiteklaviyo.comsmartrmail.com
On merchant marketing software#1 of 19#4 of 19

Klaviyo: what it does well

  • Supports email, SMS, RCS, push, WhatsApp, and social marketing.
  • Includes automation, segmentation, landing pages, and A/B testing.
  • Free plan can remain available indefinitely within limits.
  • Marketplace offers more than 350 integrations.
  • Provides GDPR-related tools and EU and US data residency.

What to know first

  • Free plan allows up to 250 active profiles.
  • Free plan includes 500 email sends per month.
  • Full email support for free users lasts 60 days.
  • Sending may be restricted when free-plan limits are exceeded.

SmartrMail: what it does well

  • Email and SMS marketing features
  • Automation templates for ecommerce campaigns
  • Audience segmentation and A/B testing
  • Order-linked conversion reporting
  • Free plan and 15-day trial

What to know first

  • Free plan limits subscribers and sends
  • Landing pages are not offered
  • Essential is listed as Shopify only
  • SMS credit usage varies by country

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