Side by side
HubSpot CRM vs TargetWise
Both stand on data enrichment software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidiPhone
Choose HubSpot CRM if you want a no-expiration free CRM with pipeline tools, customer reporting, and team conversation features. Teams that need more than two free-plan users must consider a paid tier, and Professional or Enterprise buyers should account for the listed onboarding charge.
Visit HubSpot CRM
Free plan APIWeb
TargetWise provides enrichment through API and MCP, with returned fields distinguished from unresolved ones. Coverage can vary, and paid usage has per-result rates; the free plan has specified result limits.
Visit TargetWiseThe facts
| HubSpot CRM | TargetWise | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | Android, iPhone | API, Web |
| Lowest paid plan | Starter: $15 a month | Core: $49 a month |
| Plans published | 4 | 5 |
| Maker | HubSpot CRM | Not published |
| Website | hubspot.com | targetwise.ai |
| On data enrichment software | #14 of 34 | #18 of 34 |
HubSpot CRM: what it does well
- Free CRM has no expiration date and requires no credit card.
- Visual pipeline tools support task assignment and revenue prediction.
- Includes email sync, marketing automation, workflow automation, and lead scoring.
- Marketplace offers more than 2,000 apps.
- Automatic two-way data sync is available with third-party apps.
What to know first
- The listed free plan is limited to two users.
- Professional and Enterprise include one-time onboarding charges.
- Starter, Professional, and Enterprise are priced per seat.
TargetWise: what it does well
- REST API and MCP access are available.
- Checks more than 15 specialist contact-data sources.
- Unresolved requested fields are not charged.
- Responses include source provenance and retrieval time.
- Integration guides cover HubSpot, Salesforce, and n8n.
What to know first
- Contact coverage varies by geography, role, and context.
- Company enrichment handles one company at a time.
- Usage attempts are rate-limited.
- Free plan includes five business-phone results.
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