Side by side
GoTo.now vs Hoko
Both stand on url shorteners. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
GoTo.now pairs editable links with QR codes, private click analytics, and API access on a free plan. Readers who need offline access or native mobile apps should note those are not available.
Visit GoTo.now Free plan APIWeb
Hoko pairs branded links and routing controls with funnel-oriented analytics and API access. Consider its monthly link and click limits, and note that custom domains are not currently available.
Visit HokoThe facts
| GoTo.now | Hoko | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Free or on request | Pro: $6 a month |
| Plans published | 1 | 3 |
| Maker | Not published | Not published |
| Website | goto.now | hoko.to |
| On url shorteners | #43 of 156 | #47 of 156 |
GoTo.now: what it does well
- Unlimited link creation and clicks on the Free plan.
- Destinations can be edited after sharing.
- QR codes can be styled and downloaded as PNG or SVG.
- Private analytics include clicks, devices, and countries.
- REST API connects to HTTP-request tools.
What to know first
- No native iOS or Android app yet.
- No offline mode, native push notifications, or widget.
- Click records are retained for the link lifetime.
Hoko: what it does well
- Supports country and device targeting.
- Links can include QR codes and UTM templates.
- Analytics connect clicks, leads, and sales.
- API keys have granular permissions and can be revoked.
- A free plan is available.
What to know first
- Custom-domain routing is not available.
- Free plan allows 10 links per month.
- Free plan retains analytics for one month.
- Lead and sale reports require conversion events.
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