GoTo.now

Web · API

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Freedom report

One barScore 6.3

Free tierA free tier is on its own pricing page
Runs widely1 of 6 device platforms
DocumentedThinly documented

GoTo.now is ranked #92 of 156 in URL shorteners on Freedom251. It runs on API, Web. There is a free plan.

GoTo.now plans and pricing

All plans

Free Free Unlimited link creation and clicks · QR codes · custom back-halves · editing · private analytics · API goto.now · 12 Oct 2026

Compared on URL shorteners

Free plan: Yes
Analytics retention: 1 year
API access: Yes
Bulk link creation: Yes
Geo targeting: Yes

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The record

Product: GoTo.now shortens URLs and provides editable destinations, QR codes, click analytics, and a REST API.
Link management: Registered users can create links without a monthly cap, customize back-halves, and edit destinations after sharing.
Expiration: Valid short links have no scheduled expiration.
QR codes: QR codes can be styled with colors and a logo, downloaded as PNG or SVG, and updated by changing their linked destination.
Analytics: Link analytics show clicks, referrers, devices, and countries in real time and are private to the link owner.
Integrations: The REST API can connect GoTo.now to tools that send HTTP requests, and the integrations page names Twilio, Mailchimp, Brevo, Klaviyo, Buffer, Hootsuite, and Later.
Security: The Trust Center says pages and redirects use HTTPS, passwords are stored as salted hashes, and redirects set no advertising or cross-site tracking cookies.
Privacy and retention: The Trust Center says click records include time, referrer, user agent, and coarse geography, and are retained for the link lifetime.
Abuse response: The Trust Center says reports are reviewed by a human and confirmed phishing, malware, or fraud destinations are disabled platform-wide.
Supported access: GoTo.now is a mobile-first web app that works in phone, tablet, and desktop browsers; the maker says there is no native iOS or Android app yet.
Known limits: The web app has no offline mode, native push notifications, or widget, according to its apps page.
Intended users: The integrations page describes workflows for marketers, support leads, engineers, no-code operators, and designers.
Price from: Free

Where it ranks on Freedom251

Best URL Shorteners in 2026#92 of 156

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Sources

goto.now/features· checked 12 Oct 2026
goto.now· checked 12 Oct 2026
goto.now/integrations· checked 12 Oct 2026
goto.now/trust-center· checked 12 Oct 2026
goto.now/apps· checked 12 Oct 2026