GoTo.now
What GoTo.now is
GoTo.now is a web service and REST API for shortening URLs, managing destinations, creating QR codes, and viewing click analytics. Registered users can create links without a monthly cap, customize their back-halves, and edit destinations after sharing; valid short links have no scheduled expiration. QR codes support color and logo styling, can be downloaded as PNG or SVG, and follow destination changes. Private analytics show clicks, referrers, devices, and countries in real time. The service says click records contain time, referrer, user agent, and coarse geography, and are kept for the link’s lifetime. Its API connects to tools that send HTTP requests; named integrations include Twilio, Mailchimp, Brevo, Klaviyo, Buffer, Hootsuite, and Later. GoTo.now works in phone, tablet, and desktop browsers. The maker says pages and redirects use HTTPS, passwords are stored as salted hashes, and redirects set no advertising or cross-site tracking cookies. The web app has no offline mode, native push notifications, or widget, and there is no native iOS or Android app yet. The Free plan costs nothing and includes unlimited link creation and clicks, QR codes, custom back-halves, editing, private analytics, and API access.
Who it suits
GoTo.now suits marketers, support leads, engineers, no-code operators, and designers who want editable short links, QR codes, analytics, or API connections. It is browser-based rather than a native mobile app.
What it does well
- Unlimited link creation and clicks on the Free plan.
- Destinations can be edited after sharing.
- QR codes can be styled and downloaded as PNG or SVG.
- Private analytics include clicks, devices, and countries.
- REST API connects to HTTP-request tools.
What to know first
- No native iOS or Android app yet.
- No offline mode, native push notifications, or widget.
- Click records are retained for the link lifetime.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Unlimited link creation and clicks · QR codes · custom back-halves · editing · private analytics · API | Free |
As goto.now lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
GoTo.now pairs editable links with QR codes, private click analytics, and API access on a free plan. Readers who need offline access or native mobile apps should note those are not available.
Facts from GoTo.now's own pages
- Abuse response
- The Trust Center says reports are reviewed by a human and confirmed phishing, malware, or fraud destinations are disabled platform-wide. · goto.now, 12 Oct 2026
- Analytics
- Link analytics show clicks, referrers, devices, and countries in real time and are private to the link owner. · goto.now, 12 Oct 2026
- Analytics retention
- 1 year · goto.now, 20 Sept 2026
- API access
- API keys are provisioned per account by contacting GoTo.now with a use case and volume; rate limits are matched to stated volume. · goto.now, 12 Oct 2026
- Bulk link creation
- Yes · goto.now, 20 Sept 2026
- Expiration
- Valid short links have no scheduled expiration. · goto.now, 12 Oct 2026
- Free plan
- Yes · goto.now, 20 Sept 2026
- Geo targeting
- Yes · goto.now, 20 Sept 2026
- Integrations
- The REST API can connect GoTo.now to tools that send HTTP requests, and the integrations page names Twilio, Mailchimp, Brevo, Klaviyo, Buffer, Hootsuite, and Later. · goto.now, 12 Oct 2026
- Intended users
- The integrations page describes workflows for marketers, support leads, engineers, no-code operators, and designers. · goto.now, 12 Oct 2026
- Known limits
- The web app has no offline mode, native push notifications, or widget, according to its apps page. · goto.now, 12 Oct 2026
- Link management
- Registered users can create links without a monthly cap, customize back-halves, and edit destinations after sharing. · goto.now, 12 Oct 2026
- Privacy and retention
- The Trust Center says click records include time, referrer, user agent, and coarse geography, and are retained for the link lifetime. · goto.now, 12 Oct 2026
- Product
- GoTo.now shortens URLs and provides editable destinations, QR codes, click analytics, and a REST API. · goto.now, 12 Oct 2026
- QR codes
- QR codes can be styled with colors and a logo, downloaded as PNG or SVG, and updated by changing their linked destination. · goto.now, 12 Oct 2026
- Security
- The Trust Center says pages and redirects use HTTPS, passwords are stored as salted hashes, and redirects set no advertising or cross-site tracking cookies. · goto.now, 12 Oct 2026
- Supported access
- GoTo.now is a mobile-first web app that works in phone, tablet, and desktop browsers; the maker says there is no native iOS or Android app yet. · goto.now, 12 Oct 2026
Where GoTo.now stands on Freedom251
- URL shorteners#43 of 156