Hoko

Free plan APIWeb

What Hoko is

Hoko creates branded short links and tracks clicks, leads, and sales associated with them. Links can use custom slugs, social previews, QR codes, and reusable UTM templates. Routing can vary by country and device, and links can cloak their destination, expire on a schedule, or require a password. Analytics show click-to-lead-to-sale funnel activity alongside country, device, referrer, UTM, browser, and location context. Lead and sale reporting depends on sending conversion events through a supported integration. Hoko is available on the web and through an API that can create and manage links, read analytics and events, and send conversion events. API keys support granular permissions, are shown only at creation, and can be revoked. Workspaces and collections support Owner, Admin, Editor, and Viewer roles. The free plan costs nothing and allows 10 links and 1,000 tracked clicks per month, with one team seat and one month of analytics retention. Pro costs $6 a month, billed at $70 yearly. Custom-domain routing is not available, so links use hoko.to with a readable custom slug. Hoko identifies LAB LLC as its company.

Who it suits

Hoko is suited to local brands, commerce teams, and campaign teams tracking activity across social, QR, email, or partner channels. It may also suit teams that need link management through an API.

What it does well

Supports country and device targeting.
Links can include QR codes and UTM templates.
Analytics connect clicks, leads, and sales.
API keys have granular permissions and can be revoked.
A free plan is available.

What to know first

Custom-domain routing is not available.
Free plan allows 10 links per month.
Free plan retains analytics for one month.
Lead and sale reports require conversion events.

Plans

Plan	Billed and limits	Price
Free	forever · 10 links / mo · 1K tracked clicks / mo · 1 team seat · 1 month analytics retention · 7-day activity log history · Webhooks require Business or above	Free
Pro	$70 billed yearly · 100 links / mo · 10K tracked clicks / mo · 1 team seat · 3 months analytics retention · 30-day activity log history · Advanced targeting controls · Webhooks require Business or above	$6 a month
Business	$490 billed yearly · 1K links / mo · 100K tracked clicks / mo · 5 team seats · 6 months analytics retention · 90-day activity log history · 10 active webhooks · Advanced targeting controls	$41 a month

As hoko.to lists them, read 5 Oct 2026. The maker's own page has the final word.

Verdict

Hoko pairs branded links and routing controls with funnel-oriented analytics and API access. Consider its monthly link and click limits, and note that custom domains are not currently available.

Facts from Hoko's own pages

Analytics: Analytics include click-to-lead-to-sale funnel tracking and country, device, referrer, UTM, browser, and location context. · hoko.to, 5 Oct 2026
API: The API supports creating and managing links, reading analytics and events, and sending lead or sale conversion events. · hoko.to, 5 Oct 2026
API access: Yes · hoko.to, 22 Sept 2026
API key security: API keys can have granular permission scopes, are displayed only once when created, and can be revoked immediately. · hoko.to, 5 Oct 2026
Attribution: Lead and sale reports require those events to be sent through a supported integration. · hoko.to, 5 Oct 2026
Audience: Hoko presents its use cases for local brands, commerce teams, and teams measuring campaigns across social, QR, email, and partner channels. · hoko.to, 5 Oct 2026
Bulk link creation: Yes · hoko.to, 22 Sept 2026
Company: The site identifies LAB LLC as the company behind Hoko. · hoko.to, 5 Oct 2026
Custom domains: No · hoko.to, 22 Sept 2026
Free plan: Yes · hoko.to, 22 Sept 2026
Geo targeting: Yes · hoko.to, 22 Sept 2026
Link features: Links can use custom slugs, social previews, QR codes, and reusable UTM templates. · hoko.to, 5 Oct 2026
Plan limits: Custom-domain routing is not yet available and is listed as on the roadmap; current short links use hoko.to with a readable custom slug. · hoko.to, 5 Oct 2026
Product: Hoko creates branded short links and tracks the clicks, leads, and sales associated with them. · hoko.to, 5 Oct 2026
Routing: Hoko supports routing by country and device, along with destination cloaking, scheduled expiry, and password protection. · hoko.to, 5 Oct 2026
Security: Hoko documents session cookies and says permissions update immediately when access is removed. · hoko.to, 5 Oct 2026
Paid from: 6 · hoko.to, 22 Sept 2026
Support: Hoko provides a Help Center, documentation, API reference, and a demo request link. · hoko.to, 5 Oct 2026
Team controls: Workspaces and collections support per-collection Owner, Admin, Editor, and Viewer roles. · hoko.to, 5 Oct 2026
Team seats: 1 · hoko.to, 22 Sept 2026

Where Hoko stands on Freedom251

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