Side by side

Google Analytics vs stratif.io

Both stand on funnel analytics. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Google Analytics

Free plan API

Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations. Large enterprises that need higher limits, unsampled explorations, or enterprise-level support can look to Analytics 360.

Visit Google Analytics

stratif.io

Free plan APILinuxMac+2

stratif.io provides warehouse-based analytics with transparent SQL and self-hosting options across several platforms. It is most suitable when events already meet its schema and the listed product limitations are acceptable.

Visit stratif.io

The facts

	Google Analytics	stratif.io
Free plan	Yes	Yes
Open source	Not published	Not published
Runs on	API	API, Linux, Mac, Self-hosted, Web
Lowest paid plan	Free or on request	Not published
Plans published	2	None
Maker	Not published	Not published
Website	marketingplatform.google.com	stratif.io
On funnel analytics	#13 of 27	#17 of 27

Google Analytics: what it does well

Free Google Analytics plan for businesses of every size.
Measures customer interactions across websites and apps.
Includes event-based measurement and funnel exploration.
Integrates with five Google services and advertising platforms.
Shareable reports support collaboration.

What to know first

Data retention is limited on Google Analytics.
Higher limits and unsampled explorations are part of Analytics 360.

stratif.io: what it does well

Direct warehouse querying
Live charts, funnels, and retention
SQL viewer for every metric
Self-hosting with script or Docker Compose
Apache-2.0 open-source license

What to know first

Requires an events table schema
No SDKs or experimentation
No session replay or push notifications
Default query timeout is 10 seconds

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