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Duel vs Influitive

Both stand on customer advocacy software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Duel

Paid APIWeb

Duel brings advocate programs, social tracking, content rights management, and analytics into one platform, with CRM and Shopify connections. Pricing requires a request, and TikTok Shop is not yet listed as available.

Visit Duel

Influitive

Paid APIWeb

Choose Influitive if your company needs structured advocacy programs, with options for rewards, referral workflows, and integrations. Consider Digital Community when discussions, moderation, a knowledge base, ideation, and Q&A are also needed. Buyers seeking a free plan should look elsewhere.

Visit Influitive

The facts

DuelInfluitive
Free planNot publishedNo
Open sourceNot publishedNot published
Runs onAPI, WebAPI, Web
Lowest paid planFree or on requestFree or on request
Plans published12
MakerNot publishedInfluitive
Websiteduel.techinfluitive.com
On customer advocacy software#4 of 17#8 of 17

Duel: what it does well

  • Programs support five advocate groups.
  • Challenges can offer varied rewards.
  • Programs can scale up to 100,000 advocates.
  • Dashboards include more than 100 metrics.
  • Shopify app supports attribution and catalogue syncing.

What to know first

  • Pricing is available on request.
  • TikTok Shop is listed as coming soon.
  • SOC 2 Type II is listed as coming in Q4 2026.

Influitive: what it does well

  • Supports referrals, references, reviews, and other advocacy programs.
  • Personalization and segmentation help tailor advocate engagement.
  • Digital Community adds discussions, knowledge base, ideation, and Q&A.
  • Salesforce integration supports reference requests and referral routing.
  • Rewards can include gift cards, training, dinners, or charity donations.

What to know first

  • There is no free plan.
  • Pricing is available on request.
  • Digital Community features require the Digital Community plan.

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