Side by side
DT FairBid vs YouAppi
Both stand on mobile advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidAPIiPhone+1
DT FairBid offers both auction-based and ordered waterfall mediation, along with reporting APIs and privacy controls. Publishers should account for the placement requirement and the direct payment arrangement with mediated networks.
Visit DT FairBid Paid AndroidiPhoneWeb
Choose YouAppi if your brand needs managed mobile retargeting or connected TV campaigns with KPI-based optimization and reporting. Its pricing is on request, so teams seeking a publicly stated price may want to look elsewhere.
Visit YouAppiThe facts
| DT FairBid | YouAppi | |
|---|---|---|
| Free plan | Yes | Not published |
| Open source | Not published | Not published |
| Runs on | Android, API, iPhone, Web | Android, iPhone, Web |
| Lowest paid plan | Free or on request | Not published |
| Plans published | 1 | None |
| Maker | Not published | Not published |
| Website | digitalturbine.com | youappi.com |
| On mobile advertising software | #1 of 11 | #4 of 11 |
DT FairBid: what it does well
- Supports bidding and waterfall mediation
- Demonstrates four ad formats
- Includes guides for several mediated networks
- Provides reporting APIs
- Offers advertising ID and child-user privacy controls
What to know first
- At least one placement is required to monetize an app
- Publishers collect payments directly from mediated networks
- APIs require authentication tokens and verification keys
YouAppi: what it does well
- Supports mobile app and connected TV campaigns.
- Optimizes campaigns toward client KPIs using machine learning and automation.
- Offers real-time dashboard, cohort, raw-data, and API reporting.
- Includes attribution integrations with Adjust, AppsFlyer, Kochava, and Singular.
- Campaign management includes daily monitoring and ongoing optimization.
What to know first
- Pricing is available on request.
- Campaign management is offered as a managed service.
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