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Databox vs Improvado

Both stand on marketing analytics software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Databox

Free plan AndroidAPIiPhone+1

Databox offers a free entry point with dashboard, metric, source, and AI-credit limits, alongside annual paid plans for individual users, teams, and agencies. Check the plan allowances against the number of users and data sources you need.

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Improvado

Free plan APIWeb

Improvado combines marketing data pipelines, reporting, and AI features, with a free tier and a paid MCP Only plan. Teams should compare the action, row, and workspace limits with their expected use.

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The facts

DataboxImprovado
Free planYesYes
Open sourceNoNot published
Runs onAndroid, API, iPhone, WebAPI, Web
Lowest paid planAnalyst: $71 a monthMCP Only: $100 a month
Plans published64
MakerDataboxNot published
Websitedatabox.comimprovado.io
On marketing analytics software#1 of 50#5 of 50

Databox: what it does well

  • Hourly data refresh
  • Scheduled reports are available
  • Supports embedded analytics
  • Natural-language queries are available
  • Free plan includes one dashboard

What to know first

  • Free plan allows three data sources
  • Free plan is limited to one user
  • Paid plans listed here are billed annually

Improvado: what it does well

  • More than 1,381 integrations across 15 categories.
  • Loads data to customer-owned or managed warehouses.
  • AI Agent can automate reporting and detect anomalies.
  • Free plan includes AI Agent and MCP.
  • Lists SOC 2 Type II and several compliance areas.

What to know first

  • Free Limited allows 50 MCP actions per week.
  • Free Limited includes one workspace.
  • Advanced and Enterprise pricing is custom.

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